From: Bob Osgoodby - bob@adv-marketing.com
Visit Our Web Page at http://adv-marketing.com/business
The Business Organ for the Small Business Community
Sponsor - Advanced Marketing at http://www.adv-marketing.com

** Biz-Tips by Dr. Kevin Nunley – Be Quiet and Listen!

** Featured Article – 7 Small Business Marketing Tips by Bob Leduc

** Quote of the Day

** A Little Levity – Movie Re-run

** Publications of Interest

** Stress Tip by Dr. Rae Baum

** Fact Of The Day

** Health Tip of the Week – Low-Fat Diet Reduces Breast Cancer Recurrences

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Welcome

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Hickbonics

SEED -- verb, past tense

Usage: "I ain't never seed New York City

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Biz Tips
by Dr. Kevin Nunley

Be Quiet and Listen!

It is ironic that in the field of sales most of us learn to speak in order to gain commitment. Often, that is the worst thing a sales professional can do. It is better to listen much more than you talk.

Before you can listen, you need to learn how to ask a question. Your questions should be open ended to start a conversation. In other words, avoid questions that can be answered yes or no.

Think about what you will ask beforehand. Ask about competitors, past purchases, and other important issues. You may want to make a list of your questions and keep a copy with you.

Make sure you pause as you ask each question so you are clearly understood. If you are confused by a reply, you might want to paraphrase what was said so you are able to understand the issue in your own words.

Selling demands much time and effort. However, by learning the basic skills of listening and asking questions, you can become very successful.

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Looking for ways to market your product, service, or idea? Ask Kevin! He'll give you fresh promotion ideas free. Reach Kevin Nunley and his staff of marketing experts at kevin@drnunley.com or 801-328-9006. See the promotion packages that are working best for his customers at http://DrNunley.com

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A truly happy person is one who can enjoy the scenery on a detour.

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7 Small Business Marketing Tips
by Bob Leduc

Here are 7 low-cost but highly  effective marketing tips to help any small business find customers and generate  sales quickly.

1. Don't Advertise Like a Big Business

Big  businesses advertise to create name recognition and future sales. A small  business can't afford to do that. Instead, design your advertising to produce  sales ...now. One way to accomplish this is to always include an offer in your  advertising - and an easy way for prospective customers to respond to  it.

2. Offer a Cheaper Version

Some prospective customers are not  willing to pay the asking price for your product or service. Others are more  interested in paying a low price than in getting the best quality. You can avoid  losing sales to many of these customers by offering a smaller or stripped down  version of your product or service at a lower price.

3. Offer a Premium  Version

Not all customers are looking for a cheap price. Many are willing  to pay a higher price to get a premium product or service. You can boost your  average size sale and your total revenue by offering a more comprehensive  product or service ...or by combining several products or services in a special  premium package offer for a higher price.

4. Try Some Unusual Marketing  Methods

Look for some unconventional marketing methods your competitors  are overlooking. You may discover some highly profitable ways to generate sales  and avoid competition. For example, print your best small ad on a postcard and  mail it to prospects in your targeted market. A small ad on a postcard can drive  a high volume of traffic to your website or generate a flood of sales leads for  a very small cost.

5. Trim Your Ads

Reduce the size of your ads so  you can run more ads for the same cost. You may even be surprised to find that  some of your short ads generate a better response than their longer  versions.

6. Set up Joint Promotions with Other Small  Businesses

Contact some non-competing small businesses serving customers  in your market. Offer to publicize their products or services to your customers  in exchange for their publicizing your services to their customers. This usually  produces a large number of sales for a very low cost.

7. Take Advantage  of Your Customers

Your customers already know and trust you. It's easier  to get more business from them than to get any business from somebody who never  bought from you. Take advantage of this by creating some special deals just for  your existing customers ...and announce new products and services to them before  you announce them to the general market.

Also, convert your customers  into publicity agents for your business. Develop an incentive for them to tell  associates and friends about the value of your products or services. An  endorsement from them is more effective than any amount of advertising - and it  is much cheaper.

Each of these 7 marketing tips provides a simple,  low-cost way for any small business to find customers and generate sales  quickly.

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Bob Leduc spent 20 years helping businesses like yours find new  customers and increase sales. He just released a New Edition of his manual, How  To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips  from Bob*, a newsletter to help small businesses grow and prosper. You'll find  his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707  After 10 AM Pacific Time/Las Vegas, NV

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Did You Know

 You can place a free ad for your business on our website.
        Go to - http://www.adv-marketing.com and click on
 "Free Classified Advertising"

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Quote of the Day

You stop being average the day you decide to become a Champion, because the average person won't make that decision.

- Tom Hopkins
 

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A Little Humor

Movie Re-run
=-=-=-=-=-=-=

A blonde and her husband are laying in bed watching TV.

An old western is on. The husband says to his wife: "I bet you breakfast in bed that the covered wagon hits a rock and the driver falls out dead." "You're on," returns his wife.

They watch the western and sure enough the wagon hits a rock in the dirt road and the driver falls out of the wagon ... dead. The wife gets out of bed and returns shortly with a tray of food.

After eating the husband says: "I have to admit that I saw this movie before."

She in turn confesses, "I saw the movie before too. But I didn't think he was stupid enough to ride over the same rock twice...."
 

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Little Johnny was reading from a Hans Christian Anderson book.

"Miss Howell?" Little Johnny asked his first grade teacher, "Does m-i-r-a-g-e spell marriage?"

"No Johnny," sighed the teacher. "But perhaps it should."

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Bobby (age 7) needed to fly to his non-custodian parent's house alone. He has never been on an airplane anywhere and was very excited.

As soon as he boarded the plane, a Boeing747, he started jumping in excitement, running over seat to seat and starts shouting 'BOEING! BOEING!! BOEING!!! BO....'.

The pilot in the cock-pit hears the noise. Annoyed by the goings on, the Pilot comes out and shouts 'BE SILENT!'.

There was pin-drop silence every where and everybody is looking at the boy and the angry Pilot.

He stared at the pilot in silence for a moment and all of a sudden started shouting, 'OEING ! OEING!! OEING!!! OE...'.

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At breakfast one day, I eagerly waited for my husband to com- ment on my first attempt at homemade cinnamon rolls.

After several minutes with no reaction, I asked, "If I baked these commercially, how much do you think I could get for one of them?"

Without looking up from his paper my husband replied, "About 10 years."
 

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Riddle

There is an interesting two-digit number that has an interesting property. If the two digits are added together and then that result is squared, the reverse of the original number is the result. What is the original number?

Do you know the answer? Scroll down to find the solution.

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Why did Yankee Doodle name the feather in his hat Macaroni?

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Publications of Interest

In each issue, we swap a notice with another E-zine.  Most of the time they are invitations to subscribe to their publication, but sometime it could be for a product or service they provide.

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Answer to Riddle:

18

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1. Stress Tip
2. by Dr. Rae Baum

You will find this "Stress Tip Message" helpful to stay focused and on purpose.  You can put this message to work by reading it often throughout the day.

"Taking responsibility for your actions means being able to respond to any situation you create by asking before making any decision 'can I live with the consequences?' "

---- Dr. Rae ----

~ Need help with this?  Invest in yourself...  Contact The Baum Group at mailto:TheBaumGroup@YourStressMatters.com ~

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Fact of the Day

The escalator in the CNN Center in Atlanta, Georgia is the longest freestanding escalator in the world, rising 160 feet or approximately eight stories in height.

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Health Tip of the Week
by Dr. Earl Mindell

Study: Low-Fat Diet Reduces Breast Cancer Recurrences

Low-fat eating has been the subject of much ridicule in the wake of the recent high-protein, no-carb trends. But it's a bad idea to throw out the low-fat way entirely; remember that there is a great deal of evidence that when done right, the low-fat approach has been the only scientifically proven method for reversing heart disease, and has been linked with decreased risk of several cancers.

For example, in a study presented at the annual meeting of the American Society of Clinical Oncology, researchers reported that eating a low-fat diet could help prevent recurrences in women who have undergone treatment for breast cancer. The study involved 2,400 postmenopausal women who had been treated for early-stage breast cancer. Some followed a 20 percent fat diet for an average of 5 years; the average fat intake of the other subjects was about 29 percent.

In the group as a whole, the risk of breast cancer recurrence was 9.8 percent in low- fat eaters, and 12.4 percent in the women eating a higher-fat diet. The women who ate the lower-fat diet and who had non-estrogen-dependent cancers (not the most common form of breast cancer) had a whopping 42 percent lower rate of relapse than the women on higher-fat diets. And, to put some icing on that cake, women who ate less fat lost an average of 4 pounds.

Why would a lower-fat diet decrease breast cancer risk? The researchers didn't come to any solid conclusions on this, but my guess is that reducing fat intake also decreases intake of hormone-altering, carcinogenic chemicals that are found in fats from animal foods. Lower-fat diets are also lower in pro-inflammatory omega-6 fats, which are abundant in flesh foods that come from animals fed grain diets (that's most of the ones that end up in our supermarkets). Pro-inflammatory fats are increasingly being linked to higher risk of cancer.

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To learn more about how Dr. Mindell can help you get into the best shape of your life, visit: http://keith.freelife.com/redir.cfm?page=/info/nutrition/drearlmindell/body.cfm

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PCisms (Politically Correct Terminology)

dead  - biologically challenged

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Best Wishes
Bob
Copyright – 2005

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