From: Bob Osgoodby - bob@adv-marketing.com
The Business Organ for the Small Business Community
Sponsor - Advanced Marketing at http://www.adv-marketing.com

** Biz-Tips by Dr. Kevin Nunley – Get Out of a Slump

** Featured Article - How to Approach Success in Business by Dan B. Cauthron

** Quote of the Day

** A Little Levity – Need a Lift?

** Publications of Interest

** Stress Tip by Dr. Rae Baum

** Fact Of The Day

** Health Tip of the Week – Merck Hits Headlines For Winning A Single Vioxx Case

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Sponsor for this Edition

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- 2/3

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Welcome

Welcome to those who have recently subscribed to this Newsletter. We have 45,000+ subscribers who receive this every Thursday. At the end of this Newsletter are instructions on how to "unsubscribe" if you don't wish to receive it in the future.

We have an Ad Position available in our "Tip of the Week" Newsletter.  Get your message to over 44,000 subscribers for just $4 an issue.  To place your ad, go to our web site at:

http://adv-marketing.com/marketing/int02newsletters.htm

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Hickbonics

RANCH - (noun) - A tool used for tight'nin' bolts.

 Usage:  "Ah thank ah left my ranch in the back of that pickup
     truck my brother from Jawjuh bard a few munts ago."

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Biz Tips
by Dr. Kevin Nunley

Get Out of a Slump

We all have times of year when business slows down. Many web-based businesses watch sales dip right after the holidays.

Here are a couple of ways you can jump-start business to get a quick increase in sales.

Give your biz a jolt of free publicity. Suggest yourself as a guest on a local talk radio show (talk about your area of expertise). Write a short how-to article for an e-zine. Send a fan letter to an on-line business and tell them it's ok to use it as a testimonial on their web site. Create a new web page on a hot topic lots of people are interested in and register your page with all the major search engines.

Place ads in a few new places. Try ads in a neighborhood newspaper, in your industry newsletter, or in an e-zine you haven't tried before. Because this will be the first time readers will see your ad, you will get a burst of response from all those people who like to try new things.

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Looking for ways to market your product, service, or idea? Ask Kevin! He'll give you fresh promotion ideas free. Reach Kevin Nunley and his staff of marketing experts at kevin@drnunley.com or 801-328-9006. See the promotion packages that are working best for his customers at http://DrNunley.com

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We could all take a lesson from the weather.
It pays no attention to criticism.

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AHBWA  American Home Based Workers Administration

Are you looking for work? Legitamite work is available. Join
today. Consider the advantages. Many selections.
Choose the right one. Find this opportunity at:
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- 3/22

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How to Approach Success in Business
by Dan B. Cauthron

First of all, anyone who intends to succeed in business, whether on the Net or off, needs to develop a systematic approach. This involves setting both long term and short term goals.

Too many beginners come into the Internet business arena with no definite plan or idea, expecting success to quickly fall into their laps. This may happen for some, but some people also win lotteries. But even professional gamblers use a systematic approach in their efforts.

So, let’s talk about your approach to your own business success.

Marketing vs. Advertising

They are not one and the same, but both are integral parts in the success of any business. By definition, advertising is a short term exercise geared toward making a customer aware of a product, and then getting a sale. It’s a necessary part of any successful marketing plan, but it cannot be THE marketing plan.

Marketing, on the other hand, is a longer term endeavor. It encompasses the big picture of your business and how it will succeed. Not being aimed toward an immediate result, your marketing plan should allow you to position` your business, over time, into a favorable niche so that you can be there when it is time to make the sale.

Successful Internet marketing is an exercise in exposing your business for the long term good. It surrounds informing and educating a targeted market, and leading the prospect into a fair and honest exchange of her money for the benefits of owning your product, or using your service.

A few techniques that you might consider are . . .

- Writing and Distributing eZine Articles - Publishing Your Own Newsletter - Using Autoresponder Messages That Educate and Inform - Giving Endorsements to Other Webmasters - Viral Marketing With Branded eProducts - Developing Informative Content on Your Site - Developing a Relationship With Your Opt-in List Members - Giving of Your Own Time and Energies

The Ten Foot Rule Doesn’t Work Anymore

In the early days of direct sales, the salesperson’s rule was to market to anyone who came within 10 feet. This machine gun approach probably made a success of those who were aggressive enough to bother everyone they came in contact with.

Sorry, it doesn’t work on the Internet. Today’s typical Internet user has keenly focused interests, needs, and desires. She relies on the Internet to fulfill at least some of those. No matter what you may hear, few people actually surf the Net aimlessly, with no purpose in mind but to see the next page.

Hawking your wares to people who don’t have a predetermined interest will not only waste your time, it may build a lot of animosity toward you and your business.

Forced Marketing vs. Attraction

Think about television advertising for a moment. It is forced upon us, whether we want it or not. How many TV ads do you see that make you think, "Wow, I’m going out right now to buy that!" How many times have you developed a resentment after seeing the same commercial six times during the course of your favorite show? That is forced marketing. It gets crammed down your throat.

On the other hand, successful Internet marketing must rely on the force of attraction and persuasion. It should be your goal to identify a particular need within the market, find ways to attract those prospects who have that need, and then be there with your doors wide open when they seek a solution.

Customer Service As an Investment

There aren’t enough words to describe the importance of good customer service. Henry Ford said, "A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large."

Most people would prefer to do business with another person, rather than a vending machine. Let the public see you as a real person, and cultivate that involvement. Show interest, and take advantage of opportunities to go above and beyond the call in fulfilling the needs of your customers. After all, helping others is truly a reward in itself.

Stay Flexible and Be Original

A marketing strategy that worked just a few short months ago may or may not work today. This makes it all the more important that you stay on top of your marketing plan, track the results, and be ready at any time to strike new ground.

Always keep an eye on what your competitors are doing, but don’t make the mistake of getting caught up in a herd mentality. The herd may very well be charging blindly toward the nearest cliff.

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Dan B. Cauthron provides No Nonsense Information and Resources for Serious Internet Marketers at his website: http://DanBCauthron.com

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Did You Know

 You can place a free ad for your business on our website.
        Go to - http://www.adv-marketing.com and click on
 "Free Classified Advertising"

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Quote of the Day

Don't spend your precious time asking 'Why isn't the world a better place?' It will only be time wasted. The question to ask is 'How can I make it better?' To that there is an answer.

- Leo Buscaglia

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A Little Humor

Need a Lift?
=-=-=-=-=-=-=

As a concierge at a posh resort, I was often asked about the ski facilities. One day a couple who had just checked in after a long flight came by and asked me where the lift was.

"Go down the hill," I told them, "out the door, past the pool, 200 yards down the block, and you'll see it on your right."

Their tired faces suddenly looked even more exhausted, until the man behind them spoke up. "They're folks are from England," he said. "I think they're looking for the elevator."

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A friend of mine joined the Navy and soon after he had completed boot camp, he was invited to be in a friend's wedding. He asked an officer for a pass and was told he had to be back by 7 p.m. Sunday.

"You don't understand, sir," my friend said. "I'm in the wedding."

The officer replied, "No, YOU don't understand. You're in the Navy."

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The basketball coach stormed into the university president's office and demanded a raise right then and there. "Please," protested the college president, "you already make more than the entire History department."

"Yeah, maybe so, but you don't know what I have to put up with," the coach blustered. "Look." He went out into the hall and grabbed a jock who was jogging down the hallway. "Run over to my office and see if I'm there," he ordered. Twenty minutes later the jock returned, sweaty and out of breath. "You're not there, sir," he reported.

"See what I mean?" the coach said, scratching his head. "He could have phoned!"

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"I was in a customer's home one afternoon and while I was talking to the customer, their 4 year old little girl whose name was Michelle, tugged on my pants leg and excitedly exclaimed, "I got a new bicycle, do you want to see it?"

I said, "Sure Michelle." So off to the backyard we went. Upon getting into the backyard, I saw a brand new girl's bicycle. "Wow, Michelle!! That's a beautiful bicycle." I complimented. "Can you ride it?"

"Yeah, I can ride it," she said, then with a sad face she pouted, "but it's broke."

I looked at the new bicycle and couldn't see anything wrong with it, so I asked her, "What's wrong with it?"

"I don't know," she shrugged, "but every time I ride it, it falls down!"

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Riddle

A father's child, a mother's child, yet no one's son. Who am I?

Do you know the answer? Scroll down to find the solution.

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Marriage is the process of finding out what kind of man
 your wife would have preferred.

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Publications of Interest

In each issue, we swap a notice with another E-zine.  Most of the time they are invitations to subscribe to their publication, but sometime it could be for a product or service they provide.

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A collection of resources taken from back issues of M.C. Promotions Press Ezine. Published for over 5 years I've taken the "cream of the crop" and compiled them into this 65 page ebook that will help YOU in your life as an Online Entrepreneur. Get YOUR copy now at.. http://mcebook.mcpromotions.com

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Answer to Riddle:

I'm their daughter.

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                                  Is Video in your Future

No matter what internet marketing or networking biz you may be in...this tool may be the help you're looking for!  If the Internet is the fastest growing marketplace in the world, then video is the most effective form of communication ON the internet.

Studies show that using video on the net increases the likelihood that YOUR message will be remembered. $2 billion a year is already being spent in the US alone on digital and streaming media.  The projections put that number at $12 billion around 2010.

Can you think of any other way that might impact YOUR business any more than that?  For more information on solutions for your application email tonybiz123@helloworld.com
- 3/1

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1. Stress Tip
2. by Dr. Rae Baum

You will find this "Stress Tip Message" helpful to stay focused and on purpose.  You can put this message to work by reading it often throughout the day.

"You show your love when you listen to others."

---- Dr. Rae ----

~ Need help with this?  Invest in yourself...  Contact The Baum Group at mailto:TheBaumGroup@YourStressMatters.com ~

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Fact of the Day

Ronald Reagan was the first president to have been a Hollywood actor, and was the oldest man elected president.

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Health Tip of the Week
by Dr. Earl Mindell

Merck Hits Headlines For Winning A Single Vioxx Case

In New Jersey, in the fall of 2005, Frederick Humeston's case against drug giant Merck was lost. He didn't mind, because he was already dead, but Humeston's family blamed Vioxx for the death of their loved one. He died from a heart attack after having used Vioxx for a short period to treat his arthritis.

The jury did not find that the drug didn't cause Humeston's death. They did find, however, that the drug company's inserts had adequately warned of the risks of the drug. In other words: he didn't read the fine print thoroughly enough—so, tough luck.

This is the first good news for Merck in a long time, but the lawsuits are just beginning. Humeston hadn't been taking the drug for long enough to make a solid case for a settlement. (Controversial data suggest that heart damage doesn't show up until 18 months of continuous use.) Analysts estimate that Merck could stand to pay out up to $30 billion in settlement dollars because of the Vioxx fiasco.

Just before the Humeston case, a jury in Texas awarded $253 million to a plaintiff who took the drug maker to task for the same reason. Merck is contesting the verdict, and the settlement will probably end up being far less after adjustment in accordance with Texas’ limits on punitive damages.

Merck is facing other problems, too. Zocor, its blockbuster HMG-coA reductase inhibitor (statin) cholesterol-lowering drug, loses patent protection in the next few years. Three of its other patent-protected medicines are set to lose that protection in that period. Look out for a flood of drugs to try to plug the hole in the company's earnings during that time. Merck is also trying to market a new vaccine for the human papilloma virus (HPV), which can cause cervical cancer—but the drug is expensive and not likely to be a common part of routine prophylactic treatment.

The larger question here is whether all the scandals hitting drug companies will change the way things are done. Will the drug industry and government science become less entangled and interdependent? Will advertising practices change? Probably not, at least not in the near future. What all this is doing is raising public consciousness that drugs are not magic bullets or panaceas. We're responsible for our own health, and it's far easier to maintain health and prevent disease than cure it. If we keep this in mind, we can have the intestinal fortitude to say "no" to junk food and less salutary lifestyle choices.

You're a step ahead of the game as a reader of this health resource. In 2006, I'll continue the now 7-year-long tradition of this newsletter as a source of reliable and practical information on maintaining your health.

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To learn more about how Dr. Mindell can help you get into the best shape of your life, visit: http://keith.freelife.com/redir.cfm?page=/info/nutrition/drearlmindell/body.cfm

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PCisms (Politically Correct Terminology)

Bisexual Hooker - equal opportunity employee

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Best Wishes
Bob
Copyright – 2005

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