From: Bob Osgoodby - bob@adv-marketing.com
The Business Organ for the Small Business Community
Sponsor - Advanced Marketing at http://www.adv-marketing.com

** Biz-Tips by Dr. Kevin Nunley – Use a Website Guestbook to Market Your Business
** Featured Article – Modern-Day Postcard Marketing by Bob Leduc

** Trivia

** A Little Levity – Sense of Humor

** Publications of Interest

** Stress Tip by Dr. Rae Baum

** Fact Of The Day

** Health Tip of the Week – Study Shows Dramatically Increased Healthcare Costs For Obese Individuals

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Sponsor for this Edition

Learn from an Internet Millionaire!
 
 

 Learn why this Internet millionaire is succeeding on the Internet where others fail over and over again. http://www.dxcurrencies.com/richguy.php
- 2/3

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Welcome

Welcome to those who have recently subscribed to this Newsletter. We have 46,000+ subscribers who receive this every Thursday. At the end of this Newsletter are instructions on how to "unsubscribe" if you don't wish to receive it in the future.

We have an Ad Position available in our "Tip of the Week" Newsletter.  Get your message to over 44,000 subscribers for just $4 an issue.  To place your ad, go to our web site at:

http://adv-marketing.com/marketing/int02newsletters.htm

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A birthday cake the only food you can blow and spit on
and everybody rushes to get a piece?

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Biz Tips
by Dr. Kevin Nunley

Use a Website Guestbook to Market Your Business

Guestbooks allow visitors to your web site to leave messages for others to read. When used properly, they promote valuable customer input and involvement.

You can get the ball rolling by having a few friends and associates submit comments. There is nothing wrong with suggesting targeted comments for them to make in order to set the tone of your guestbook's conversation. (In fact, this may be one time when you can have a conversation with yourself using different names--but you didn't hear that from me<g>).

Watch out for pranksters who like to leave nasty or profane comments. Most guestbooks give you a delete feature.

Check your guestbook often to exercise your duty as Bozo Bouncer.

Dozens of Internet sites offer free guestbooks you can sign-up for in a matter of seconds. I especially like the very simple one at http://FreeGuestBooks.com/. It is easy for visitors to use and you can customize it with your website logo.

Also check guestbook4free.com and the newly updated free guestbooks at Tripod.com (free to join).

For those who like to build their own, see Matt Wright's Matt's Script Archive.http://www.worldwidemart.com/scripts/

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Looking for ways to market your product, service, or idea? Ask Kevin! He'll give you fresh promotion ideas free. Reach Kevin Nunley and his staff of marketing experts at kevin@drnunley.com or 801-328-9006. See the promotion packages that are working best for his customers at http://DrNunley.com

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Trivia

A flea is capable of jumping 13 inches in a single leap. In human terms, this would be equivalent to a person leaping 700 feet in one bound.

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- 3/22

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**Featured Article**

Modern-Day Postcard Marketing
by Bob Leduc

Postcards are one of the most effective marketing tools you can use to generate website traffic or sales leads. Postcards are not new - and they may not be very exciting. But they really work ...especially if you follow these 6 proven postcard marketing tactics.

1. Know What You Want

Decide what you want your postcards to accomplish. Most marketers use postcards to attract new customers. But you can also use them for other purposes such as generating repeat sales or cultivating customer loyalty.

Also, decide what you want the recipients of your postcards to do. For example, do you want them to visit your website, pick up the phone to call you, come into your store ...or something else?

2. Use the Best Mailing List

If you want postcards to generate repeat sales, you already have the mailing list - your customers. But if you want postcards to attract new customers, you need to get a mailing list. Fortunately, there are high-quality mailing lists available that can deliver your sales message directly to your best prospects.

For example, get a list of prospects who previously requested information about (or bought) products similar to those you sell ...or a list of subscribers to publications read by prospects in your targeted market. You can get these and other high-quality lists from most mailing list brokers.

3. Design Your Postcard to Look Like a Friendly Message

People like friendly messages. They don't like advertising. Take advantage of this by designing your postcard to look at first glance like a message from a friend instead of like an ad in a magazine. It produces a pleasant emotional reaction from readers and increases the number of replies you get.

For example, use the same typestyle and layout you would use for a personal note to a friend. Include a date at the top and a sender's name at the bottom. Avoid borders, graphics and other design features often used in advertising.

4. Include an Incentive to Respond Quickly

Provide a reason for those who read your postcard to take action - now. Don't let them put your postcard aside for later action. They'll get involved in other activities and forget all about it.

For example, offer the reader a discounted price, a special bonus or some other benefit if they reply by a deadline.

5. Use Real Stamps

Use real postage stamps on your postcards. It produces more replies than imprinting the postage. You can send postcards by First Class Mail in the US for only 24 cents if you make them at least 3 1/2 by 5 inches but no larger than 4 1/4 by 6 inches.

6. Time the Delivery of Your Postcards

Mail your postcards so they are likely to arrive on Tuesday or Wednesday. The volume of mail delivered on those days is usually light and your postcards will not have to compete with a lot of other mail delivered at the same time.

Controlling the delivery day of your postcards is easy if you use First Class Mail. Just allow 2 to 3 days for delivery - depending on how far they have to go. That's the normal delivery time for First Class Mail in the US.

Postcards have been around for a long time ...but they have become a highly-effective modern-day marketing tool. Follow these 6 proven postcard marketing tactics and you will generate a flood of traffic to your website, a steady flow of sales leads or any other sales activity you want.

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Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

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Did You Know

 You can place a free ad for your business on our website.
        Go to - http://www.adv-marketing.com and click on
 "Free Classified Advertising"

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Quote of the Day

When we do the best we can, we never know what miracle is wrought in our life, or in the life of another.

- Helen Keller

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- 2/3

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A Little Humor

Sense of Humor
=-=-=-=-=-=-=-=

The boss joined a group of his workers at the coffee urn and told a series of jokes he'd heard recently. Everybody laughed loudly. Everybody, that is, except Mike.

When he noticed that he was getting no reaction from Mike, the boss said, "What's the matter, Mike? No sense of humor?"

"My sense of humor is fine," he said. "But I don't have to laugh. I'm quitting tomorrow."

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I had just moved from an apartment to a house in the same small town. One day at the grocery store, I used the last of my personalized checks bearing my old address. The cashier examined the document and asked if everything on it was correct. I assured her that it was, and she started to put the check in the cash drawer. But then she inquired again if everything was accurate.

"Why do you ask?" I responded.

"Because," she replied, "my husband and I moved to this apartment yesterday, and I don't remember seeing you at breakfast."

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Pete and Larry had not seen each other in many years. Now they had a long talk trying to fill in the gap of those years by telling about their lives. Finally Pete invited Larry to visit him in his new apartment. "I have a wife and three children and I'd love to have you visit us."

"Great. Where do you live?"

"Here's the address. And there's plenty of parking behind the apartment. Park and come around to the front door, kick it open with your foot, go to the elevator and press the button with your left elbow, then enter! When you reach the sixth floor, go down the hall until you see my name on the door. Then press the doorbell with your right elbow and I'll let you in."

"Good. But tell me ... what is all this business of kicking the front door open, then pressing elevator buttons with my right, then my left elbow?"

"Surely, you're not coming empty-handed."

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Two very elderly ladies were enjoying the sunshine on a park bench in Miami. They had been meeting at that park every sunny day for over 12 years, chatting, and enjoying each other's friendship.

One day the younger of the two turns to the other and says, " Please don't be angry with me, dear, but I am embarrassed, after all these years. What is your name? I am trying to remember, but I just can't."

The older friend stares at her, looking very distressed, says nothing for two full minutes, and finally says, "How soon do you have to know?"

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Riddle

While in a pet store, the owner tells you that a rabbit weighs
ten pounds plus half its own weight. How much does the rabbit
weigh?

Do you know the answer? Scroll down to find the solution.

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Twice a week my wife and I go to a nice restaurant for good food,
and companionship - She goes on Tuesdays. I go on Fridays.

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Publications of Interest

In each issue, we swap a notice with another E-zine.  Most of the time they are invitations to subscribe to their publication, but sometime it could be for a product or service they provide.

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"Must Have Marketing Resources'  A collection of resources taken from back issues of M.C. Promotions Press Ezine. Published for over 5 years I've taken the "cream of the crop" and compiled them into this 65 page ebook that will help YOU in your life as an Online Entrepreneur. Get YOUR copy now at.. http://mcebook.mcpromotions.com

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Answer to Riddle:

20 pounds

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                              Is Video in your Future

No matter what internet marketing or networking biz you may be in...this tool may be the help you're looking for!  If the Internet is the fastest growing marketplace in the world, then video is the most effective form of communication ON the internet.

Studies show that using video on the net increases the likelihood that YOUR message will be remembered. $2 billion a year is already being spent in the US alone on digital and streaming media.  The projections put that number at $12 billion around 2010.

Can you think of any other way that might impact YOUR business any more than that?  For more information on solutions for your application email tonybiz123@helloworld.com
- 3/1

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1. Stress Tip
2. by Dr. Rae Baum

You will find this "Stress Tip Message" helpful to stay focused and on purpose.  You can put this message to work by reading it often throughout the day.

"Encourage and support the joy of living by treating and savoring each new moment in life with enthusiasm, creativity and grace."

---- Dr. Rae ----

~ Need help with this?  Invest in yourself...  Contact The Baum Group at mailto:TheBaumGroup@YourStressMatters.com

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Have You Heard the LIMU Story?

Calling all networkers--Can your comp plan pay you on every unit sold, GLOBALLY?  Begin here to learn the story of this  GLOBAL BRAND. mailto:johnmark@netpathway.com?subject=LIMU
- 3/29

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Fact of the Day

In 1893, Chicago hired its first police woman. Her name was Marie Owens. While the city was progressive in its hiring practices, Chicago's female police officers were not allowed to wear uniforms until 1956.

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Health Tip of the Week
by Dr. Earl Mindell

Study Shows Dramatically Increased Healthcare Costs For Obese Individuals

It's well known that obesity increases the risk of many disease states, including heart disease, arthritis, Type 2 diabetes, and cancer, and that it shortens lifespan. A study from researchers writing in the journal Health Affairs found that the cost of treating obese patients for their medical issues rose from $3.6 billion in 1987 to $36.5 billion in 2002. According to these figures, nearly 12 percent of all healthcare spending in 2002 was for severely overweight patients. The study showed that over 15 percent of obese people required treatment for six or more medical conditions in 2001, with that figure leaping to 25 percent in people overweight by 80 pounds or more.

Not all of these rising costs were attributable to rising disease rates in obese people. Some of them were caused by increases in the overall cost of healthcare. But, according to the research team's analysis, overweight people placed heavier demands on insurers, increasing insurance outlays by an average of $1,200 compared with people of average weight over the period between 1987 and 2002. (In 1987, obese individuals cost insurers only $300 per year more.)

According to Kenneth Thorpe, lead author of the study, the obesity problem needs to be dealt with in terms as extreme as those used to deal with smoking. Dr. Thorpe also recommends that obesity be forestalled with concerted public health efforts instead of waiting for obese people to drift into doctors' offices with ailments related to their excess pounds. I'd have to say I agree with him on both counts.

Obese individuals (those who are more than 30 pounds overweight) are putting their health in grave danger, just as smokers do, and doing what's necessary to aid in weight loss for these folks is a major part of rescuing the healthcare system and improving overall quality of life for the aging population. It isn't just a cosmetic issue: it's a matter of life and death—or at the very least, of health and disease.

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To learn more about how Dr. Mindell can help you get into the best shape of your life, visit: http://keith.freelife.com/redir.cfm?page=/info/nutrition/drearlmindell/body.cfm

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PCisms (Politically Correct Terminology)

Old - Gerontologically Advanced

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Best Wishes
Bob
Copyright – 2005

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