From: Bob Osgoodby - bob@adv-marketing.com
The Business Organ for the Small Business Community
Sponsor - Advanced Marketing at http://www.adv-marketing.com

** Biz-Tips by Dr. Kevin Nunley – Success Story: Homemade Postcards

** Featured Article – The Myth About Price by Kelley Robertson

** Trivia

** A Little Levity – Old Golfers

** Publications of Interest

** Stress Tip by Dr. Rae Baum

** Fact Of The Day

** Health Tip of the Week – Still On The Rise: Acetaminophen Poisoning

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- 5/11

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Welcome

Welcome to those who have recently subscribed to this Newsletter. We have 46,000+ subscribers who receive this every Thursday. At the end of this Newsletter are instructions on how to "unsubscribe" if you don't wish to receive it in the future.

We have an Ad Position available in our "Tip of the Week" Newsletter.  Get your message to over 44,000 subscribers for just $4 an issue.  To place your ad, go to our web site at:

http://adv-marketing.com/marketing/int02newsletters.htm

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Friends may come and go,
but enemies tend to accumulate.

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Biz Tips
by Dr. Kevin Nunley

Success Story: Homemade Postcards

Maria has a marketing method that is almost too cheap and simple to be true--but it works. She loves to take photos of places she visits and has turned her hobby into a forceful marketing campaign.

Maria says she picks favorite photos of waterfalls, mountains, buildings, people, and anything that will get attention in a stack of mail. She orders multiple prints.  Then she writes a marketing message on the back of the photo along with the customer's address and a stamp.

That's it! People react when they see a photo in their mail. The personalization stands out as something nice and different.

One man built a successful small record company using this method. He told me, " People get so much marketing stamped out by a machine that they notice and remember you for sending them something personalized."

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Looking for ways to market your product, service, or idea? Ask Kevin! He'll give you fresh promotion ideas free. Reach Kevin Nunley and his staff of marketing experts at kevin@drnunley.com or 801-328-9006. See the promotion packages that are working best for his customers at http://DrNunley.com

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Trivia

The letters "M.G." on the British sports car actually stand for "Morris Garage."

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- 3/22

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**Featured Article**

Making Time for Marketing
C.J. Hayden, MCC

"I don't have time to market." It's a common complaint from self-employed professionals. When you are the only one who can serve the clients, manage the business, and perform all the sales and marketing functions, time becomes the most precious commodity you have. How can you find time for marketing with so many other important priorities?

There are many time management techniques at your disposal, of course. You can defer tasks or delegate them, chunk down projects to smaller steps, and set aside time on your calendar for making calls, writing letters, or updating marketing materials. Perhaps you have already tried all those methods and discovered that time is still scarce.

Maybe the real answer is not to find more time for marketing, but to MAKE time. Every day, you take part in many time-consuming activities that don't include marketing. What if you could integrate marketing with all those things you are already doing? Here are some examples of how that can work:

1. Attending workshops, business mixers, and cultural events. Whenever you plan to attend an event like this, consider inviting a business contact to join you. Just extending the invitation will contribute to building a stronger relationship between you. If your contact decides to attend, you can often get to know each other better in a more relaxed way than meeting one-to-one.

2. Having lunch or coffee with a prospect or colleague. If you are already planning to take time meeting with someone, add a third or fourth person to the party. Those invited will usually appreciate the opportunity to make new contacts themselves, and you may find conversation flows more easily when there is a group.

3. Traveling to another city. Whether you are traveling for business or pleasure, arrange to meet for lunch or dinner with a client or colleague. On a business trip, this is usually much more enjoyable than dining alone. As a tourist, a meal you would be eating anyway takes no time out of your vacation schedule, plus you'll often get local tips about where to go and what to do.

4. Taking a walk, visiting the gym, and other forms of exercise. Meetings with business associates don't have to take place in the office or a restaurant. Invite someone to join you for a walk in the park, run around the track, or a game of tennis. You don't have to learn to play golf in order to get exercise and do business at the same time.

5. Reading an article. Any time you read an interesting article in the newspaper, a magazine, or online, think of three people you could send it to. Writing a short "thought-you-would-be-interested" note and forwarding the item will take only a moment, but can make a big impression on the recipient.

6. Shopping, dining, or running errands. Every time you leave your home or office, you meet new people. They are behind the counter at the office supply store, in line at the coffee shop, sitting at the next table, or shopping in the same aisle. Whenever you find yourself chatting with strangers, remember to introduce yourself by name and occupation. You'll be surprised to discover how often this will lead to a connection that can result in business.

7. Attending social events. The best business relationships often begin casually in social environments. Keep your business cards in your pocket when you attend a wedding, housewarming, holiday party, or your child's soccer game. After you ask, "How do you know our hosts?" or "Which child is yours?" make your next question, "What do you do?"

8. Relaxing. You may have a long list of marketing projects that will take time but not your full attention. Consider doubling up these mundane tasks with a fun activity or some pleasant company. Enter business cards into your contact database on your laptop at the beach. Make phone calls from the hot tub or a park bench. Review your prospect list while watching old movies or listening to music. Ask your kids to help you stuff and address envelopes. Take your project to a friend's house so the two of you can work together on marketing.

As you can see, there are many ways to include marketing activities in your busy life. So instead of wishing you had more time for marketing, why not make marketing a part of the time you are already spending?

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C.J. Hayden is the author of Get Clients NOW! Thousands of business owners and salespeople have used her simple sales and marketing system to double or triple their income. Get a free copy of "Five Secrets to Finding All the Clients You'll Ever Need" at http://www.getclientsnow.com

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Did You Know

 You can place a free ad for your business on our website.
        Go to - http://www.adv-marketing.com and click on
 "Free Classified Advertising"

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Quote of the Day

Make one person happy each day, and in forty years you will have made 14,600 human beings happy for a little time, at least.

- Charley Willey

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- 2/3

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A Little Humor

Old Golfers
=-=-=-=-=-=-=

Old man Woodruff loved golf, but his age was making it increasingly difficult for him to play.  He complained to the clubhouse man about his eyesight. "I can't play with my glasses on because they keep falling off," he said. "And I'm too darn nearsighted to play without them."

"Why don't you play with Hughes?" the clubhouse man suggested.

"Him?" Woodruff scoffed.  "He's ninety-eight if he's a day, and he can't get around without a wheelchair!"

"True," said the clubhouse man, "but he's farsighted." So the next day, Woodruff and Hughes played together.  Woodruff took a tremendous swing and hit the ball well.

"Boy, that felt good!" he exclaimed. "Did you see it?" he asked Hughes.

"Yes," the very old man replied.

"Where did it go?"

"I can't remember," Hughes sighed.

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My youngest daughter, Angi, graduated from the university and started teaching in an area college. One day, she went to a nearby restaurant for lunch. The man who seated her asked, "Are you a teacher?"

Surprised, Angi replied, "Why yes, I am." She enjoyed a warm feeling throughout the meal; she looked like a teacher! As she was leaving the restaurant, she asked the man, "How did you know I was a teacher?"

"You have chalk dust on your seat," he replied.

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Curious when I found two black-and-white negatives in a drawer, I had them made into prints. I was pleasantly surprised to see that they were of a younger, slimmer me, taken on one of my first dates with my husband.

When I showed him the photos, his face lit up. "Wow, look at that!" he said with appreciation. "It's my old Plymouth!"

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During a field exercise at Camp Lejeune, N.C., my squad was on a night patrol through some thick brush. Halfway through, we realized we'd lost our map. The patrol navigator informed us, "Our odds are 1 in 360 that we'll get out of here."

"How did you come up with that?" someone asked.

"Well," he replied, "one of the degrees on the compass has to be right."

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Riddle

While on my way to St. Ives
I saw a man with 7 wives
Each wife had 7 sacks
Each sack had 7 cats
Each cat had 7 kittens
Kitten, cats, sacks, wives
How many were going to St. Ives?

Do you know the answer? Scroll down to find the solution.

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Welcome to Utah
Set your watch back 20 years.

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Publications of Interest

In each issue, we swap a notice with another E-zine.  Most of the time they are invitations to subscribe to their publication, but sometime it could be for a product or service they provide.

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Answer to Riddle:

Just one, me.

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                            Is Video in your Future

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Studies show that using video on the net increases the likelihood that YOUR message will be remembered. $2 billion a year is already being spent in the US alone on digital and streaming media.  The projections put that number at $12 billion around 2010.

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- 3/1

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1. Stress Tip
2. by Dr. Rae Baum

You will find this "Stress Tip Message" helpful to stay focused and on purpose.  You can put this message to work by reading it often throughout the day.

"Find your purpose, and you find your joy in living."

---- Dr. Rae ----

~ Need help with this?  Invest in yourself...  Contact The Baum Group at mailto:TheBaumGroup@YourStressMatters.com

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Have You Heard the LIMU Story?

Calling all networkers--Can your comp plan pay you on every unit sold, GLOBALLY?  Begin here to learn the story of this  GLOBAL BRAND. mailto:johnmark@netpathway.com?subject=LIMU
- 3/29

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Fact of the Day

In Russia, imported American hot dogs are big favorites. They are eaten at lunch, dinner, and even breakfast. Wienies are often sliced lengthwise, fried in butter and dished up with bread, cheese, and smoked fish. In 1996, Russian imports of American cured-meat products totaled nearly $76 million.

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Health Tip of the Week
by Dr. Earl Mindell

Do Cholesterol Drugs Lower Risk Of Colon Cancer? Short answer: Yes.

Longer answer: The research has long indicated that people who take statin drugs to lower their cholesterol have a lower incidence of colon cancer than those who do not take them. Aspirin and other NSAIDs (non-steroidal anti-inflammatory drugs) have similar effects; so does regular exercise and maintaining a healthy weight. Recently, University of Michigan and Israeli researchers evaluated two groups of roughly 2,000 patients—one group that had colon cancer and another, matched for age, sex, weight, ethnicity, and other factors, that had not had colon cancer. Those who had used statin drugs for at least five years had a 47 percent reduction in their risk of colon cancer.

Colon cancer is the third most common cancer in the United States. Of course, we need to try to prevent it however we can. But let's pause for a moment and look a little deeper. It's widely believed that the protective effects of statins against heart attacks has as much to do with the anti-inflammatory actions of the drugs as with their cholesterol-lowering effects. Evidence is strong that the development of lesions in the blood vessels that then obstruct blood flow to the heart muscle are triggered and exacerbated by inflammation—at least, that inflammation is a major contributing factor.

In a culture that eats such a pro-inflammatory diet, so low in anti-inflammatory omega-3 fats and antioxidant/anti-inflammatory plant chemicals, it's no wonder that drugs that combat inflammation have proven to help reduce risk of diseases that have known links with excess inflammation. But then, should we turn to drugs instead of an anti-inflammatory diet to fix the problems? Not when drugs have such high potential for harmful side effects. Better to make the dietary changes, get our exercise, and stay within healthful weight ranges than to pop a pill every day.

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To learn more about how Dr. Mindell can help you get into the best shape of your life, visit: http://keith.freelife.com/redir.cfm?page=/info/nutrition/drearlmindell/body.cfm

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PCisms (Politically Correct Terminology)

Fat - Horizontally Gifted

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Best Wishes
Bob
Copyright – 2006

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