Your-Business Newsletter #484
February 23, 2006As of today, we have 47,183 Subscribers.
Today is . . . . Little Lulu Day
On this date . . . Japanese sub fires on oil refinery
in Ellwood CA (1942)We are a Charter Member of iCop
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From: Bob Osgoodby - bob@adv-marketing.com
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- 3/29
In this edition
** Biz-Tips by Dr. Kevin Nunley Free Autoresponders** Featured Article To Attract Attention, You have to Show Off by C.J. Hayden, MCC
** Trivia
** A Little Levity Crumbs
** Publications of Interest
** Stress Tip by Dr. Rae Baum
** Fact Of The Day
** Health Tip of the Week Turmeric: Super Spice
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- 5/11
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In Los Angeles they had a bad thunderstorm!
The thunder was so loud you could barely hear the gunfire.
Biz Tips
by Dr. Kevin NunleyFree Autoresponders
Free autoresponders are everywhere. Try writing an information "article" to put in your autoresponder. I put article in quotations because it doesn't have to be anything like a regular article. One man does well with a series of top 10 lists. Top ten ways to get on search engines; top ten ways to get visitors to your order form. It could just as easily be Top Ten Ways to Improve The Look of Your Yard.
-----
Looking for ways to market your product, service, or idea? Ask Kevin! He'll give you fresh promotion ideas free. Reach Kevin Nunley and his staff of marketing experts at kevin@drnunley.com or 801-328-9006. See the promotion packages that are working best for his customers at http://DrNunley.com
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- 3/22 Trivia
Kaaterskill Falls, in the Catskill Mountains, N.Y., 260 feet
high, is marked by a memorial tablet to a mongrel terrier that
leaped to its death over the falls. The dog's master had tossed
a stone into the water, and the terrier, trained to retrieve
anything its owner threw, plunged unhesitatingly after it.
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**Featured Article**
To Attract Attention, You have to Show Off
C.J. Hayden, MCC
Recently, a client of mine complained, "I'm really good at what I do. I shouldn't have to market myself." In fact, he is quite good at his profession, but the problem is that not enough prospective clients know about him. Like many professionals, he is reluctant to talk about his accomplishments. "It feels like bragging," he says. "Doesn't it make me seem unprofessional?"
If thoughts like these often cross your mind, ask yourself this -- who are the biggest names in your profession? In your line of work, who might be considered unquestioned experts, those with maximum credibility? Now, how did you get to know about those people's work? Did you read an article or book they had written, hear them interviewed, learn about them on the web? Or perhaps you were told about them by others who had heard them speak or read their words.
The point is that these well-known people became well-known because they showcased themselves, usually in multiple ways. They shared stories, examples, and ideas about the work they had been doing with a wider audience than just their friends and family. You know about their work because they showed it off. And I'll bet it never occurred to you to call them unprofessional for doing it.
Showing off your work doesn't have to sound like, "Ta da! Aren't I great?" It doesn't have to contain even a hint of bragging. There are a host of very dignified and appropriate ways to let a wider audience know how good you are without ever saying so. Here are a few you might try.
1. Writing articles - Putting your expertise in writing and sharing it with publications your target audience reads is a powerful -- and very professional -- way to let more people know about your unique talents. Submit your articles to both print publications and web sites that serve your niche and watch your visibility grow.
2. Public speaking - Appearing as a speaker allows you to broadcast your expertise with three different audiences -- the people who attend your talk, the people who are invited by the sponsoring organization but can't attend, and the people you tell about it before and after. If standing in front of a room makes you too nervous, serve on a panel of experts instead. You'll get to sit behind a table and speak from notes.
3. Media interviews - Being interviewed by magazines, newspapers, or on radio and television can spread the word quickly about your capabilities. Landing interviews is not that hard to do if you remember to start small. Begin by approaching easy targets like association newsletters, neighborhood newspapers, and local cable programs or talk radio.
4. Telling stories - One of the secrets to effective articles, talks, and interviews is to tell stories about your clients. When you describe their challenges and accomplishments, you reveal the value of your role in helping them without having to boast about it. You can use the same technique in a client presentation to boost your credibility without being arrogant.
5. Testimonials - Whenever you do a good job for a client, ask them to write you a simple thank you note describing what you did to make them happy. Then make their words available on your web site, brochure, or other marketing materials. Let them tell others about your value, and you won't have to say it yourself.
6. Building a portfolio - It's not just artists that should capture their best work to show off in a portfolio. You can collect photos, examples, and other evidence of your accomplishments and display them on your web site, in a marketing kit, or with a PowerPoint presentation. You don't have to sell people on your abilities when they are seeing for themselves what you can do.
7. Creating products - Packaging your work into merchandise that prospective clients can take home and sample gives them a compelling way to discover your real value. Products like ebooks, white papers, and audio recordings allow you to showcase your expertise and increase your credibility. They can often be advertised more widely than your services can, giving you another avenue for getting your name known.
Pick just one of these ideas to pursue and make a plan to showcase what you can do for a wider audience. If you truly want to spend less effort on marketing yourself, start letting your prospective clients know how good you really are.
-----C.J. Hayden is the author of Get Clients NOW! Thousands of business owners and salespeople have used her simple sales and marketing system to double or triple their income. Get a free copy of "Five Secrets to Finding All the Clients You'll Ever Need" at http://www.getclientsnow.com
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Quote of the Day
Laughter is the most healthful exertion.
- Christoph Wilhelm Hufeland
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- 5/11
A Little Humor
Crumbs
=-=-=-=-=My husband and I had gone to a restaurant with several friends. We were directed to sit in a corner booth with circular seating.
Dismayed by the number of crumbs on the seat, we asked if it could be wiped off. The young hostess sat down at one end of the booth's seat, slid around to the other side, then sprang up with a smile.
"Did I get it all?" she asked.
-----
This guy goes to a costume party with a girl on his back.
"What the heck are you?" asks the host.
"I'm a snail" says the guy.
"But... you have a girl on your back" replies the host.
"Yeah," he says, "that's Michelle!"
-----
The owner of a golf course in Montana was confused about paying an invoice, so he decided to ask his secretary for some mathematical help.
He called her into his office and said, "You graduated from Montana University and I need some help. If I were to give you $20,000, minus 14%, how much would you take off?" The secretary thought a moment, then replied,
"Everything but my earrings."
-----
"I'm the greatest batter in the world," said the proud boy as he tossed the ball into the air and swung his bat. He missed.
Undaunted, he threw the ball up again and said, "I'm the greatest batter ever!" He missed again. He looked at his ball then his bat. Once more he tossed the ball up into the air. "I'm the greatest batter who ever lived!" He swung hard and missed.
"Wow!" he exclaimed. "And I'm an even better pitcher!"
-----
Riddle
Janies friends were chipping in to buy her a wedding shower present. At first, 10 friends chipped in, but 2 of them dropped out. Each of the 8 had to chip in another dollar to bring the amount back up. How much money did they plan to collect?
Do you know the answer? Scroll down to find the solution.
-----
Get a new car for your spouse;
it'll be a great trade!
Publications of Interest
In each issue, we swap a notice with another E-zine. Most of the time they are invitations to subscribe to their publication, but sometime it could be for a product or service they provide.
-----
Dream of pursuing a *successful* writing career? Then subscribe to WriteSuccess--the fr.ee biweekly ezine of resources, information and inspiration that will help turn that dream into reality! Visit http://writesuccess.com to get informed and inspired today!
Answer to Riddle:
$40 (10 at $4, or 8 at $5)
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- 3/1
- Stress Tip
- by Dr. Rae Baum
You will find this "Stress Tip Message" helpful to stay focused and on purpose. You can put this message to work by reading it often throughout the day."The biggest risk in life is not taking any risk. Choose wisely and well."
---- Dr. Rae ----
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- 3/29
Fact of the Day
There are 1,929,770,126,028,800 different color combinations possible on a Rubik's cube.
Health Tip of the Week
by Dr. Earl MindellTurmeric: Super Spice
Turmeric is a bright yellow-orange spice, a principal ingredient of curry powder, is the source of a phytochemical called curcumin, which has been generating interest in research circles for its diverse and powerful protective effects against the diseases most feared in Western nations. Not surprisingly, turmeric has been used as a medicine in Ayurvedic medicine for centuries.
Current research shows that curcumin has anti-inflammatory effects that rival those of any natural substance. It is an antioxidant and promotes improved liver detoxification, helping to rid the body of toxins that might otherwise accumulate in the body's fatty tissues. When added to lab-grown prostate cancer cells, curcumin slows their growth with no effect on the healthy, normal cells growing beside them.
It is believed that curcumin has significant potential as a preventive medicine for cancer and Alzheimer's disease. The U.S. National Institutes of Health is sponsoring studies of curcumin as a treatment for colorectal and pancreatic cancers, and for multiple myeloma, a cancer of the bone marrow. Finally, a topical cream made with curcumin shows promise as a therapy for psoriasis lesions, which are notoriously hard to get rid of through mainstream medical means. The science of creating curcumin supplements is young, but there's no harm in taking powdered turmeric in pill form on a daily basis.
If you like curry, use it whenever you can. In India, it's used almost daily, and it's probable that you will gain the most benefit from daily, rather than occasional, consumption of this wondrous spice.
-----
To learn more about how Dr. Mindell can help you get into the best shape of your life, visit: http://keith.freelife.com/redir.cfm?page=/info/nutrition/drearlmindell/body.cfm
PCisms (Politically Correct Terminology)
Drunk Chemically Inconvenienced
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