From: Bob Osgoodby - bob@adv-marketing.com
The Business Organ for the Small Business Community
Sponsor - Advanced Marketing at http://www.adv-marketing.com

** Biz-Tips by Dr. Kevin Nunley – The 80-20 Rule of Customer Buying

** Featured Article – What You Don't Know...Can...Hurt You! by James Capobianco

** Trivia

** A Little Levity – Jokes for St. Patrick's Day

** Publications of Interest

** Stress Tip by Dr. Rae Baum

** Fact Of The Day

** Health Tip of the Week – French Fry Fiasco

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Welcome

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Age doesn't always bring wisdom.

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Biz Tips
by Dr. Kevin Nunley

The 80-20 Rule of Customer Buying

There is an old rule in business that predicts 80 percent of your sales will come from just 20 percent of your customers.  This is largely true.

Typically you get the lion's share of your sales from people who just happen to have a deep interest in what you sell, live near your location, or have some emotional bond with you or your business.  That could be 20 percent of your customers or 2 percent.  Whatever the case, they account for a lot of your big orders and frequent orders.

I've notice this rule doesn't quite apply to the Internet.  Maybe it is because it is so easy to compare prices, so easy to jump from one site to the next (you don't have to drive there in your car), and there are so many sites to choose from.

The majority of my site sales come from a constantly shifting group of new faces.  To be sure, core customers who return time and again are greatly appreciated, but they don't account for the majority of revenue.

I got a little worried about this last year when a business analyst said this was due to the newness of the Internet.

"Eventually the Net will run out of people who want to jump on and give it a try," he warned.  Sales will settle down, much like the way they do at a bricks and mortar store a month after the grand opening.

But that hasn't happened.  When it comes to the 80-20 model, the exact opposite may be true for Internet business.

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Trivia

When Spain declared war on the U.S. in 1898, the U.S. in turn declared war on Spain but backdated the declaration by three days so it would look more heroic to have declared war first.

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**Featured Article**

What You Don't Know...Can...Hurt You!
by James Capobianco

You know that old saying "What you don't know can't hurt you".  Well that's not exactly true on the Internet.  Knowledge is very important and you should learn as much as you can.

Ignorance is NOT bliss, when it comes to doing business on the Internet.  The more you know the better equipped you will be to succeed in what ever your goal is.

In this article, I would like to explain to you that not only is knowledge important; but to succeed on the Internet you have to USE what you've learned.

I've been marketing on the Internet for some time now and I've learned a few things.  When I started, I was eager and open minded.  I believed most of what I read and some of what I was told by those I considered more knowledgeable than me.

As time went by, I spent more and more of that time (and money too!) gathering information on anything concerned with doing business online and Internet marketing.

I searched and surfed the Web for hours...days...and months on end.  I filled Zip disks, my hard drive and file cabinets with information and software I downloaded.

Some of the information and software was free but most of it I paid for.  I tried not to fall for the "too good to be true" ads.   However, I did try a few.  The ads were so enticing. After all, I am human, I have needs and wants and they touched every nerve.   Maybe I could "make a lot of money, in a short time, doing nothing. Guaranteed!"???

I don't think so!!!

After awhile I realized that the only people getting rich were the people placing the outrageous ads and getting fools like me to bite.

So began my education...

Armed with this new found knowledge, I resisted the ridiculous  claims and focused on the more reasonable ads offering  information and advice on how to have a steady income stream from  various sources, design a Web site, place high in the search  engines, advertise and on Internet marketing as a whole.

These ads, sales letters and Web sites, were well written and authored by Internet marketing people I came to know and respect through my time online.

I still downloaded a ton of information and software.  Some for free, but most I paid for.  The difference this time was that I was more comfortable with my decisions.  Now in my hours...days...and months on the Internet, I was dealing with  people and companies that were stable and well represented in the  Internet community.  What they had to say made sense.

The prices of the information and software I purchased ranged from several dollars to several hundred dollars.  The quality of the information in almost all cases was excellent.  It was as advertised.  I got what I wanted and I was able to use some or all of it in my business strategies.  I mention this to show you that you can pay a little or a lot to get good quality information.

Then I began to realize something very interesting.  Regardless of the price, much of the information and software was saying or doing the same things.

Phase two of my education began...

Too much information?  Not at all!  Just like, "you can never be too rich".  You can never have to much knowledge.

No!  The point is this, there is so much information on the Internet, that at some point you have to STOP collecting it (unless you’re a library) and start USING it.

The light went on!  I would have to become more selective in my quest for knowledge.  Not stop learning.

I was at the point where most of my time was being consumed by gathering and reading tons of information. I was not putting the knowledge I was gaining to use in my own marketing efforts.   The information and advice was great, now I had to apply it.

And the worst part was that much of the information was a rehash of information from another source.  Now don't get me wrong.   While a different slant or perspective on something may prove very helpful, the same stuff over and over just wastes your valuable time.  At some point you have to use what you learned and be selective in your information gathering.

In conclusion this is what I have learned:

* Read everything you can on your area of expertise, after all that's how you become and expert.

* Avoid the "hype".  Use a little common sense pursuing the "too good to be true" opportunities.

* Follow the advice of the few Internet marketers you've come to know and trust.

* And most important, realize that at some point "you have to take the bull by the horns" and put what you have learned into practice.

Do these things and WHAT YOU DO KNOW CAN help you to succeed!

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James Capobianco has been self-employed for over 25 years, both  on and offline.  At his web site, Cap-Tech.com, and in his  newsletter, The Cap-Tech Times, he shares his experience and  expertise when it comes to owning your own business.  Come pay a  visit at http://www.cap-tech.com?art11

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Did You Know

 You can place a free ad for your business on our website.
        Go to - http://www.adv-marketing.com and click on
 "Free Classified Advertising"

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Quote of the Day

"All successful people men and women are big dreamers. They imagine what their future could be, ideal in every respect, and then they work every day toward their distant vision that goal or purpose."

 - Brian Tracy, speaker and author

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- 5/11

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A Little Humor

Jokes for St. Patrick's Day
=-=-=-=-=-=-=-=-=-=-=-=-=-=

Three guys, one Irish, one English, and one Scottish, are out walking along the beach together one day. They come across a lantern and a Genie pops out of it. "I will give you each one wish, that's three wishes in total", says the Genie.

The Scottish guy says, "I am a fisherman, my Dad's a fisherman, his Dad was a fisherman and my son will be one too. I want all the oceans full of fish for all eternity." So, with a blink of the Genie's eye FOOM! the oceans were teaming with fish.

The Englishman was amazed, so he said, "I want a wall around England, protecting her, so that no one will get in for all eternity." Again, with a blink of the Genie's eye POOF! there was a huge wall around England.

The Irishman asks, "I'm very curious. Please tell me more about this wall." The Genie explains, "well, it's about 150 feet high, 50 feet thick, protecting England so that nothing can get in or out."

The Irishman says, "Fill it up with water."

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An Irish daughter had not been home for over 5 years. Upon her return, her father cussed her. "Where have ye been all this time? Why did ye not write to us, not even a line? Why didn't ye call? Can ye not understand what ye put yer old mum thru?

The girl, crying, replied, "Sniff, sniff....dad....I became a prostitute...."

"Ye what!!? Out of here, ye shameless harlot! Sinner! You're a disgrace to this family."

 "OK, dad - as ye wish. I just came back to give mum this luxurious fur coat, title deed to a ten bedroom mansion plus a savings certificate for $5 million.  For me little brother, this gold Rolex and for ye daddy, the sparkling new Mercedes limited edition convertible that's parked outside plus a membership to the country club....(takes a breath)....and an invitation for ye all to spend New Years Eve on board my new yacht in the Riviera, and...."

"Now what was it ye said ye had become?" says dad.

Girl, crying again, "Sniff, sniff....a prostitute dad! Sniff, sniff

"Oh! By God! Ye scared me half to death, girl! I thought ye said a Protestant'. Come here and give yer old man a hug!"

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The Doctor was puzzled "I'm very sorry but I can't diagnose your trouble, Mahoney. I think it must be drink.”

"Don't worry about it Dr. Kelley, I'll come back when you're sober."

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McCarthy walked into a bar and ordered martini after martini, each time removing the olives and placing them in a jar. When the jar was filled with olives and all the drinks consumed, he started to leave.

"Excuse me," said a customer, who was puzzled over what McCarthy had done. "What was that all about?"

"Nothing," he replied, "me wife just sent me out for a jar of olives."

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 "I married an Irishman on St. Patrick's Day."
"Oh, really?"
"No, O'Reilly!"

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Publications of Interest

In each issue, we swap a notice with another E-zine.  Most of the time they are invitations to subscribe to their publication, but sometime it could be for a product or service they provide.

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                                                  Stress Tip

1. by Dr. Rae Baum

You will find this "Stress Tip Message" helpful to stay focused and on purpose.  You can put this message to work by reading it often throughout the day.

"Relationships work best when you remember that the other person has needs and wants too!

When your relationship is not a two-way street there is a tendency for you to play and work alone."

---- Dr. Rae ----

~ Need help with this?  Invest in yourself...  Contact The Baum Group at mailto:TheBaumGroup@YourStressMatters.com

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Have You Heard the LIMU Story?

Calling all networkers--Can your comp plan pay you on every unit sold, GLOBALLY?  Begin here to learn the story of this  GLOBAL BRAND. mailto:johnmark@netpathway.com?subject=LIMU
- 3/29

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Fact of the Day

To help them last longer, put the cut ends of chrysanthemums in very hot water for a moment and then straight into very cold.

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Health Tip of the Week
by Dr. Earl Mindell

French Fry Fiasco

All kids love French fries, right? So do most adults. But there is a sinister side to this quintessentially American food (Freedom fries, anyone?). A study recently published in the International Journal of Cancer has found that only one weekly serving of fries during early childhood (ages three to five) may raise a female child's risk of developing breast cancer in adulthood by 27 percent.

The researchers who conducted the study surveyed about 2,000 mothers, asking them to recall what their adult children ate when they were small. Consumption of eggs, hamburgers, even cookies and butter weren't connected with increased cancer risk in adulthood, but those fries had some dramatic impact.

Why? Not because potatoes are inherently bad, as some Zone and Atkins fans would have us believe. It's most likely because of the way those potatoes are culinarily abused to make those crispy, crunchy, greasy fries: deep-frying in trans-fat-rich oils. Those fats appear to have effects on the developing breast tissue of young girls that then increase their breast cancer risk later in life.

Another recent study found that heating corn, soybean, and other polyunsaturated oils for a half hour or longer produces a toxic compound called HNE (4-hydroxy-trans-2-nonenal). It is believed that HNE increases risk of many illnesses, including stroke, heart disease, Parkinson's, and Alzheimer's. Oil used for deep-frying in restaurants is usually heated for long periods and used over and over again—both of which, according to these researchers at the University of Minnesota, are no-nos if you wish to avoid creating HNE in your food.

If you can't live without fries, try making oven-baked versions at home. Cut three large russet potatoes into wedges or thin strips. Toss with two to three tablespoons of extra-virgin olive oil, ½ teaspoon each of onion powder, garlic powder, rosemary, paprika, and salt, and ¼ tsp black pepper. Or, instead of rosemary, use ½ tsp of chili powder or cayenne if you like some spice. Transfer the potatoes to a parchment-paper-lined cookie sheet, arranging them in a single layer, and bake at 450 for 10 minutes. Remove, stir, and return to the oven for another 10 minutes. Repeat until lightly browned and crispy. Serves four to six.

This isn't exactly health food, but it's a far better alternative than conventional fries. Bon appétit!

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To learn more about how Dr. Mindell can help you get into the best shape of your life, visit: http://keith.freelife.com/redir.cfm?page=/info/nutrition/drearlmindell/body.cfm

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PCisms (Politically Correct Terminology)

Finger-Pointer - Codefendant

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Copyright – 2006

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