From: Bob Osgoodby - bob@adv-marketing.com
The Business Organ for the Small Business Community
Sponsor - Advanced Marketing at http://www.adv-marketing.com

** Biz-Tips by Dr. Kevin Nunley – Why Media Are Going For Younger Audiences

** Featured Article - Stop and Go Home. by Gregory Scott Reid

** Trivia

** A Little Levity – A Living Will

** Publications of Interest

** Stress Tip by Dr. Rae Baum

** Fact Of The Day

** Health Tip of the Week – Medication Accidents And Errors Put Kids At Risk

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Welcome

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Diplomacy - the art of letting someone have your way..

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Biz Tips
by Dr. Kevin Nunley

Why Media Are Going For Younger Audiences

Noticed recently how your favorite "mature" newscaster has been replaced by a much younger face? Or how TV commercials and series are featuring younger characters and more youth-oriented story lines?

For decades media has followed baby boomers. In the 50s and 60s, boomers created huge audiences of kids that media went after feverishly, with Top 40 radio and lots of kids' shows on TV. By the 1970s the cry among media programmers was "appeal to 18 to 34 year-olds." In the 80s, going after 35 to 49 year-olds was all the rage.

Today, many in the massive baby boom audience have raised their kids, bought about as much stuff as they can cram into their home, and have plenty of money saved and invested. Wouldn't this be the best time ever to advertise to boomers?

No. Advertisers want customers who are at times in their lives when they are having to spend every last dime the moment they get it. The young couple with several small children who constantly need food, clothing, education, insurance, and medical care are the ones advertisers want. These are the same folks who buy lots of cars, purchase and furnish new houses, and may be starting new businesses.

Keep these things in mind when placing advertising. Boomers are cheaper than ever to advertise to, but younger audiences may be pricier to reach.

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Looking for ways to market your product, service, or idea? Ask Kevin! He'll give you fresh promotion ideas free. Reach Kevin Nunley and his staff of marketing experts at kevin@drnunley.com or 801-328-9006. See the promotion packages that are working best for his customers at http://DrNunley.com

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Trivia

There are 4,360,000 cubic yards of concrete in the Hoover Dam. This much concrete would build a monument 100 feet square and 2-1/2 miles high; would rise higher than the Empire State Building (which is 1,250 feet) if placed on an ordinary city block; or would pave a standard highway, 16 feet wide, from San Francisco to New York City.

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**Featured Article**

Stop and Go Home. by Gregory Scott Reid

How many of us are in our present circumstances based on things we were taught as children?  Some of those things might have been ingrained into our mind for a reason, such as safety.  But, now that we're adults, are any of the old rules subconsciously holding us back?

I know a woman who had a little girl named Heather, a blonde haired, blue eyed exuberant child who pushed her limits.  Now, a mother's job is to protect her daughter from injury and danger.  Boundaries were set, as they should be.  When Heather turned five, she wanted to ride her bike out of the driveway.  They lived in a small subdivision with no sidewalks, and mom wanted to be able to see her at all times.  She told her she could go as far as the stop sign, which was two houses away.  The rule was when Heather saw the stop sign, she would "Stop and Go Home".

The rule worked great; Heather always turned around at the stop sign and came back home.  About a year later, they were headed on a trip - packed the suitcases, buckled the kids in, and took off.  An hour into their travels, they stopped at an intersection.  As they were waiting for their turn to go, Heather said, "Oh no! Now we gotta go home".  She'd seen the stop sign, and it had been ingrained into her head that it really meant "STOP and go home"!

Now, the word Stop means do not go progress - do not move forward - immediately discontinue the action at hand.  When we were children, "stops" were given to us for our safety and well being.  But, now that we're grown up, how many of us still use "stops" as a safety net?  What devices that were used to keep us safely within our boundaries are we hanging on to that prevents us from advancing?

How often do people begin to get close to realizing their dreams, to changing their lives, and they hit a "stop sign"?  Maybe they "stop" because there isn't enough money to take the next step, or they are afraid to leave the certain safety and security of their current job to change careers - the fear of the unknown.  What will happen when you cross the boundaries that have been ingrained into your thinking?

When you hit a stop, you have two choices:  One:  Stop, do not move forward, do not pass go.  Stay with the familiar and remain at status quo. Two:  Find that little nudge, that hand in the small of your back, which gently pushes you to take the first step beyond your present boundaries, for with each step you take, you are that much closer to achieving your goals and the realizing your dreams.

Try to look at all the stop signs, and obstacles in your life as positives.  They are opportunities to push your limits, and find a way to move forward.  They are momentary pauses on the path to success!

Keep movin', and keep smilin'..

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Gregory Scott Reid, #1 best selling author The Millionaire Mentor, Positive Impact, and co-author Wake up…Live the life you Love  http://www.motivational-speaker-gregory-scott-reid.com

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Did You Know

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        Go to - http://www.adv-marketing.com and click on
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Quote of the Day

"Nothing in all the world is more dangerous than sincere ignorance and conscientious stupidity."

- Martin Luther King, Jr.

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A Little Humor

A Living Will
=-=-=-=-=-=-=-=

A man and his wife were sitting in the living room and he said to her, "Just so you know, I never want to live in a vegetative state, dependent on some machine and fluids from a bottle. If that ever happens, just pull the plug."

His wife got up, unplugged the TV and threw out all of his beer.

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LETTER FROM A FARM KID (at Camp Pendleton, San Diego, Marine Corps Recruit Training)

Dear Ma and Pa:

I am well. Hope you are too. Tell Brother Walt and Brother Elmer that the Marine Corps beats working for old man Minch by a mile. Tell them to join up quick before all of the places are filled.

I was restless at first because you got to stay in bed till nearly 6 a.m., but I am getting so I like to sleep late. Tell Walt and Elmer all you do before breakfast is smooth your cot and shine some things. No hogs to slop, feed to pitch, mash to mix, wood to split, fire to lay... practically nothing. Men got to shave but it's not so bad...there's warm water.

Breakfast is strong on trimmings like fruit juice, cereal, eggs, bacon, etc., but kind of weak on chops, potatoes, ham, steak, fried eggplant, pie, and other regular food, but tell Walt and Elmer you can always sit by the two city boys that live on coffee. Their food plus yours holds you 'til noon when you get fed again. It's no wonder these city boys can't walk much.

We go on "route marches," which the platoon sergeant says are long walks to harden us. If he thinks so, it's not my place to tell him different. A "route march" is about as far as to our mailbox at home. Then the city guys get sore feet and we all ride back in trucks.

The country is nice but awful flat. The sergeant is like a school teacher. He nags a lot. The captain is like the school board. Majors and colonels just ride around and frown. They don't bother you none.

This next will kill Walt and Elmer with laughing. I keep getting medals for shooting. I don't know why. The bulls-eye is near as big as a chipmunk head and don't move, and it ain't shooting at you like the Higgett boys at home. All you got to do is lie there all comfortable and hit it. You don't even load your own cartridges. They come in boxes.

Then we have what they call hand-to-hand combat training. You get to wrestle with them city boys. I have to be real careful though, they break real easy. It ain't like fighting with that ole bull at home. I'm about the best they got in this except for that Tug Jordan from over in Silver Lake. I only beat him once. He joined up the same time as me, but I'm only 5'6" and 130 pounds and he's 6'8" and near 300 pounds dry.

Be sure to tell Walt and Elmer to hurry and join up before other fellers get onto this setup and come stampeding on in.

Your loving daughter, Alice

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My Philosophy of Housecleaning

I don't do windows because...I love birds and don't want one to run into a clean window and get hurt.

I don't wax floors because...I am terrified a guest will slip and get hurt then I'll feel terrible ( plus they may sue me.)

I don't mind the dust bunnies because...They are very good company, I have named most of them, and they agree with everything I say.

I don't disturb cobwebs because...I want every creature to have a home of their own.

I don't Spring Clean because...I love all the seasons and don't want the others to get jealous.

I don't pull weeds in the garden because...I don't want to get in God's way, HE is an excellent designer!

I don't put things away because...My husband will never be able to find them again.

I don't do gourmet meals when I entertain because... I don't want my guests to stress out over what to make when they invite me over for dinner.

I don't iron because...I choose to believe them when they say "Permanent Press".

I don't stress much on anything because..."A Type" personalities die young and I want to stick around and become a wrinkled up crusty ol' woman!!!

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If at first you DO succeed,
try not to look astonished.

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Publications of Interest

In each issue, we swap a notice with another E-zine.  Most of the time they are invitations to subscribe to their publication, but sometime it could be for a product or service they provide.

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                                                 Stress Tip

1. by Dr. Rae Baum

You will find this "Stress Tip Message" helpful to stay focused and on purpose.  You can put this message to work by reading it often throughout the day.

"The aim of life is self-development and helping others to do the same."

- Dr. Rae

~ Need help with this?  Invest in yourself...  Contact The Baum Group at mailto:TheBaumGroup@YourStressMatters.com

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Handy Household Tips

To prevent the wax from melting and sticking to the inside of a votive candle holder, pour a bit of water in the holder, then place the candle on top. If you forgot the water and there's wax stuck to your candle holder, pop it in the freezer for an hour. The wax will chip right off.

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Health Tip of the Week
by Dr. Earl Mindell

Medication Accidents And Errors Put Kids At Risk

According to a shocking new federal study, over 50,000 kids end up in hospital emergency rooms each year because of accidental ingestion of the wrong medicines. I wonder how many of those instances had to do with useless OTC (over-the-counter) cough medicines.

To be more exact: an estimated 53,517 nonfatal ER visits are the direct result of children aged four and younger getting medicines they aren't supposed to get. Of those, 75 percent occurred in the home. Fortunately, only one in ten or so of these accidents resulted in children being transferred to the hospital or elsewhere for specialized care.

There's a lot of attention paid to keeping dangerous chemicals away from kids, but not enough is focused on chemicals most people don't consider dangerous: medications. According to CDC (Centers for Disease Control) physician and study co-author Dan Budnitz, M.D., quoted in an article on the subject by Steven Reinberg of HealthDay News, “Medications [including vitamin supplements] are far and away the most common ingestions for which children are treated in the emergency department.”

Data from ER room patients found that 42 percent of the cases where kids ended up in the ER after ingesting the wrong medicine had to do with OTC drugs or vitamins, 39.2 percent resulted from prescription drugs, and the rest had to do with combinations of the two or with unknown medicines.

If young children are about, all medicines should be both out of sight and out of reach. Don't even take medicines in front of them if you can help it. They will see what you're doing and may decide they want to imitate your behavior. Any medicines stored in your home should be up out of any child's reach. And if you need to give a child a medicine, read the label with extreme care to be sure it's right for the child and that it is being given in the correct dose. If giving more than one drug, consult with a pharmacist to be sure it's a safe combination. Always remember that medicines—even some supplements when it comes to children—are potentially poisonous when given in too-high doses or the wrong combinations.

Iron supplements are particularly dangerous for young children. Kids consuming iron supplements meant for adults is a leading cause of poisoning death in children under the age of five.

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To learn more about how Dr. Mindell can help you get into the best shape of your life, visit: http://keith.freelife.com/redir.cfm?page=/info/nutrition/drearlmindell/body.cfm

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PCisms (Politically Correct Terminology)

White – Melanin-Impoverished

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Copyright – 2006

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