From: Bob Osgoodby - bob@adv-marketing.com
The Business Organ for the Small Business Community
Sponsor - Advanced Marketing at http://www.adv-marketing.com

** Biz-Tips by Dr. Kevin Nunley – How Business Buyers Are Different From Consumers

** Featured Article - 8 Dynamic Marketing Tips by Bob Leduc

** Trivia

** A Little Levity – Funeral Music

** Publications of Interest

** Stress Tip by Dr. Rae Baum

** Fact Of The Day

** Health Tip of the Week – New Evidence That Anger Is Bad For Your Health

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Welcome

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The geek shall inherit the earth.

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Biz Tips
by Dr. Kevin Nunley

How Business Buyers Are Different From Consumers

Most of the advertising and marketing we see is directed toward consumers. Yet, much of the money spent around the world is for products and services purchased by businesses. For a very long time, business-to-business transactions made up the lion's share of Internet purchases.

Consumers don't necessarily NEED your product or service. If money is tight or the customer isn't convinced they need it, the consumer can just as easily wait until next month or next year to make the purchase.

Businesses often NEED what you are selling right now. Their immediate profits may depend on having it.

Businesses buyers are more knowledgeable. You will often be selling to a manager or specialist who knows your industry inside and out.

Consumers are in a hurry and aren't always interested in reading long marketing copy. Business buyers generally appreciate all the information you can give them. Long copy is no problem.

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Looking for ways to market your product, service, or idea? Ask Kevin! He'll give you fresh promotion ideas free. Reach Kevin Nunley and his staff of marketing experts at kevin@drnunley.com or 801-328-9006. See the promotion packages that are working best for his customers at http://DrNunley.com

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Trivia

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**Featured Article**

8 Dynamic Marketing Tips by Bob Leduc

Here are 8 dynamic marketing tips to help you increase your sales and profits fast.

1. Don't Just Sell Benefits

Don't just tell prospects what they gain when they buy your product or service. Tell them what they lose if they do not buy it. Most people fear loss more than they desire gain. Customers want your product or service to enjoy the benefits it provides. They will want it even more when you remind them of what they lose by not buying it.

2. Use Pleasant Surprises to Close Sales

An unpleasant surprise can kill a sale. But a pleasant surprise can help close a sale. For example, adding an unexpected bonus immediately before your prospect takes the last action to complete a sale will eliminate any last minute hesitation.

3. Provide Fast Delivery - Even When You Can't

The faster you can deliver your product or service the more sales you will get. If you cannot deliver all or part of your product immediately, add something to the purchase that you CAN deliver immediately. It could be as simple as a series of helpful tips related to your product posted on your web site ...available only to new customers.

4. Make Buying Easier

Every non-essential action in the buying process is an opportunity for customers to reverse their decision to buy. Look for ways you can make your buying procedure easier and faster. For example, many marketers use a multi-step shopping cart to get online orders when a simple online order form would do the job with just 1 or 2 quick clicks.

5. Improve Your Offers without Lowering Your Price

You don't have to reduce your price to improve your offer. Instead, simply load it up with bonuses. Make sure your bonuses have a high perceived value to your customers ...even if they cost you little or nothing.

6. Keep Your Advertising Up to Date

If you never make any changes in your advertising, your sales will eventually decline. Don't abandon advertising that's working - but do keep trying to improve it. And regularly test new advertising to see how it works for you.

7. Outsmart Your Competitors with Alternative Marketing

Look for some alternative marketing methods your competitors are overlooking. That's how one internet marketer discovered direct mail postcards. They proved to be a highly effective and very low-cost way to generate traffic to her web site ...while concealing her marketing activity from competitors.

8. Neutralize Customer Complaints Quickly

Handle customer complaints quickly and with a positive attitude. Strive to preserve your relationship with the customer instead of your immediate profit from them. They will reward you with repeat sales and referrals instead of punishing you by telling everybody they know about their unhappy experience ...causing you to lose future customers.

Each of these 8 marketing tips reveals a proven low-cost marketing tactic many other small businesses have used to boost their sales and profits. Integrate them into your marketing program now and you'll quickly start enjoying the same results too.

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Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

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Did You Know

 You can place a free ad for your business on our website.
        Go to - http://www.adv-marketing.com and click on
 "Free Classified Advertising"

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Quote of the Day

"When a train goes through a tunnel and it gets dark, you don't throw away the ticket and jump off. You sit still and trust the engineer."

- Corrie Ten Boom, author and Holocaust survivor

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- 5/11

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A Little Humor

Funeral Music
=-=-=-=-=-=-=-=

At our local crematorium families are given the chance to chose the music CD they would like to enter the service to.

One family asked to enter to, "Love me Tender."

Well the day of the funeral arrived and the music was started ready for the family to walk in to the service.

Unfortunately the wrong track number was entered into the CD player, and the family found themselves walking in to, "Return to Sender."

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A bricklayer at my husband's construction job routinely complained about the contents of his lunch box. "I'm sick and tired of getting the same old thing!" he shouted one day. "Tonight I'll set my wife straight."

The next day the men could hardly wait until lunchtime to hear what happened. "You bet I told her off," the bricklayer boasted. "I said, 'No more of the same old stuff. Be creative!' We had one heck of a fight, but I got my point across.

He had indeed. In front of an admiring audience, he opened his lunch box to find that his wife had packed a coconut- and a hammer.

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Mrs. O'Henry was talking to her husband one night about their
son and his allowance.

"Well, darling," said Mr. O'Henry, "I had a long talk with him last week about the value of a dollar."

"I know," she replied, "yesterday he asked for his allowance in Euros."

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What do you call two Mexicans playing basketball?
Juan on Juan.

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Publications of Interest

In each issue, we swap a notice with another E-zine.  Most of the time they are invitations to subscribe to their publication, but sometime it could be for a product or service they provide.

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Internet Marketing Trade Journal: Vitally important to
everyone making money online! Learn to protect yourself as
a business owner & a consumer. We keep folks informed,
whether about email issues, or programs to participate in -
or to avoid.  http://i-Cop.org/t-journal.htm

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                                                Stress Tip

1. by Dr. Rae Baum

You will find this "Stress Tip Message" helpful to stay focused and on purpose.  You can put this message to work by reading it often throughout the day.

"We all have unique talents and abilities that when used wisely let others know who we are.  Discover your uniqueness and share it with others."

- Dr. Rae

~ Need help with this?  Invest in yourself...  Contact The Baum Group at mailto:TheBaumGroup@YourStressMatters.com

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Handy Household Tips

Insect Bites - Mix water with cornstarch into a paste and apply. This is effective in drawing out the poisons of most insect bites and fire ants, and is also an effective remedy for diaper rash.

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Health Tip of the Week
by Dr. Earl Mindell

New Evidence That Anger Is Bad For Your Health

You already know that the physical manifestations of anger are harmful to your body. It causes alterations in levels of cortisol and other so-called “stress hormones” that cause blood pressure and heart rate to rise. Muscle tension increases; the GI (gastro-intestinal) tract gets less blood flow to digest food as energy is diverted to the muscles, resulting in indigestion; sugar cravings increase; and the brain functions less effectively. Now, research has established another significant risk of being angry: increased susceptibility to accidental injury.

Intuitively, most people already get that if they're angry—they're clumsier and more likely to get hurt. Who hasn't, while in an impotent rage, stubbed their toe or had a near-miss accident on the road? But the reality is that the research evidence on this has been mixed. There is some evidence that anger doesn't increase your risk of injury—and some theorize that a little anger actually improves your perceptiveness and reaction time, enhancing your ability to fight and/or flee.

A team led by Daniel C. Vinson, professor of family medicine at the University of Missouri-Columbia, conducted a study that involved conversations with 2,517 emergency-room patients who had suffered accidental injury. The conversations were designed to determine out whether or not they had been angry during the hours before the accident. The team also randomly chose 1,856 uninjured control subjects and asked them about their anger levels during the average day.

One-third of the injured people said they had been irritable just before being injured; 18 percent said they had been angry; and 13.2 said they had been hostile. Not surprisingly, the effects of anger in raising risk of injury were much more pronounced in men than in women. One surprising result was that anger was not linked to car accident-related injuries.

The take-home message is that stress can hurt you in many ways. Learning to mitigate the harmful effects of stress on the body is right up at the top of the list of health must-dos. Stress is a complex thing, and can manifest in so many ways that just taking deep breaths and counting to ten may not do the trick for everyone. Investigate yoga, breathing techniques, and counseling to help you get the anger monkey off your back if he seems to hop on there too often.

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To learn more about how Dr. Mindell can help you get into the best shape of your life, visit: http://keith.freelife.com/redir.cfm?page=/info/nutrition/drearlmindell/body.cfm

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PCisms (Politically Correct Terminology)

Poor – Monetarily Challenged

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Best Wishes
Bob
Copyright – 2006

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