From: Bob Osgoodby - bob@adv-marketing.com
The Business Organ for the Small Business Community
Sponsor - Advanced Marketing at http://www.adv-marketing.com

** Biz-Tips by Dr. Kevin Nunley – Why You Have To Advertise Over and Over

** Featured Article - Email "Toll Booths" Coming Soon by Jim Edwards

** Trivia

** A Little Levity – Natural picture
 
** Publications of Interest

** Stress Tip by Dr. Rae Baum

** Fact Of The Day

** Health Tip of the Week – Surveys Demonstrate Consumers Don't Understand Food Health Claims

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Welcome

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Opportunities are never lost
Someone will take the ones you miss

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Biz Tips
by Dr. Kevin Nunley

Why You Have To Advertise Over and Over

Have you ever run a one time ad and then wondered why you didn't get much response? Advertising and marketing almost always takes repeated use to work properly. Once in a while you will get a product or service that sells with the first ad, but most take time to sink in with customers.

There's an old newspaperman's joke that dates back more than 100 years that illustrates how ads work.

1. The first time a man looks at an ad, he doesn't see it.
2. The second time, he doesn't notice it.
3. The third time, he is conscious of its existence.
4. The fourth time, he faintly remembers having seen it.

The joke continues on until the sixteenth time has him thinking he'll buy some day and the twentieth time he sees the ad he instructs his wife to go out and buy the product.

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Looking for ways to market your product, service, or idea? Ask Kevin! He'll give you fresh promotion ideas free. Reach Kevin Nunley and his staff of marketing experts at kevin@drnunley.com or 801-328-9006. See the promotion packages that are working best for his customers at http://DrNunley.com

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Trivia

There are more than 100 words for "ice" in the language of the Eskimos.

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**Featured Article**

Email "Toll Booths" Coming Soon
by Jim Edwards

The end of the free ride for email marketing looms on the horizon.

The days of building up or buying a big email list and freely using it to market and sell online are numbered like the dinosaurs heading for an ice age cold snap.

The technical and time costs of dealing with email traffic (primarily driven by rampant illegal spam) will soon break the back of both Internet service providers (ISPs) and online email services.

Major online players like AOL and MSN are currently wrestling with two solutions to the problem, but I personally think the almighty dollar will win out in the end.

The two solutions proposed to stem the tide of commercial spam once and for all revolve around either "white listing" email senders or charging a "toll" (typically .25-1 cent per email message) to allow email through.

Currently, ISPs and email providers can either maintain their own white lists, as in the case of AOL, or they can share one.

In the "old" days, companies could (and still do) subscribe to "black lists" (like SpamHaus.org) which exclude email senders based on reports of spamming and other factors.

Though the "black list" method rates the least accurate, it's currently the most popular simply because it requires the least effort by companies trying to block spam.

However, as spammers get smarter, black listing has proven an ineffective spam deterrent and ISPs must get proactive if they hope to survive.

However, an inherent weakness in the "white list" system makes charging for commercial email inevitable.

Since white listing requires effort on the part of the ISP or email provider (they must ultimately pay real people to manage the list), this means additional cost.

Unlike a relatively inexpensive subscription to a "black list service" which gets implemented automatically by software filters, white listing requires people to do work which carries a real world cost.

Bottom line: most ISPs and email services will not be able to create, maintain or implement a white list for very long without charging.

Yet, consumers tired of the avalanche of spam are demanding effective protection by those they pay for Internet and email access.

Thus, any service hoping to survive long-term must adopt a hybrid of both the white list and "toll booth" approaches.

This means not only evaluating the legitimacy of every commercial email sender's methods, but also charging them for the email they send through a particular service or network. It's inevitable.

Now, the cry that immediately goes up at this point sounds like this, "What about the "little guys" who can't afford to pay the fee or the family newsletters that aren't commercial? What about them?"

In a perfect world, their email would go through.

In the real world, their email will get lost even more frequently in the future than it does now in the existing tangle of email filters and inconsistent white and black listing.

The hope of survival and prosperity for the "little guy" lies squarely in the hands of blogging and RSS feeds.

Since blogging and rss feeds enable consumers to subscribe directly to information using an RSS "reader," they completely bypass the need to send email.

This eliminates the "middle man" of an email provider and puts control over what content gets received squarely in the hands of the consumer.

Though this technology has existed for several years now, awareness by mainstream consumers of what RSS feeds are and how to subscribe to them has been relatively slow.

The biggest contributor to the slow adoption in the mainstream has been the absence of a universally distributed RSS "reader" on every computer (similar to how Outlook or Outlook Express on every Windows PC helped make email universally understood).

But that should also change shortly as more RSS readers get included in Web browsers and email programs in the near future.

So while the "big guys" will push their messages to consumers by paying what will surely amount to an ever- increasing "toll" to get their emails through, the "little guys" will "pull" consumers to them with subscriptions to blogs and RSS feeds.

Whether it happens this year, next year, or the year after - make no mistake - the email "toll booth" is coming for commercial emailers and newsletter publishers.

So, if you depend on sending email for your company's profits, either get ready, plan, and budget for the new tolls, or start making arrangements to distribute your content via blogs and RSS feeds, because the market will shortly force you to make a choice.

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Jim Edwards is a syndicated newspaper columnist and co-author of an amazing program that teaches you how to use free articles to quickly drive thousands of targeted visitors to your website, affiliate links, or blogs... without spending a dime on advertising! Click Here> http://www.turnwordsintotraffic.com

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Did You Know

 You can place a free ad for your business on our website.
        Go to - http://www.adv-marketing.com and click on
 "Free Classified Advertising"

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Quote of the Day

"Understanding is the reward of faith. Therefore seek not to understand that you may believe, but believe that you may understand."

- Augustine

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A Little Humor

Natural picture
=-=-=-=-=-=-=-=

It was graduation day and mom was trying to take a picture of their son in a cap and gown, posed with his father.

"I want a good picture, so try to make this look natural," she said. "Junior, put your arm around your dad's shoulder."

The father answered, "If you want it to look natural, why not have him put his hand in my pocket?"
 
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Coming through the door after school one day, Little Johnny hollers out,

"Okay everyone in the house, please stand advised that I, Little Johnny Elvis Smith, have on this date made a complete fool of myself in sex-education class by repeating stories concerning storks as told to me by certain parties residing in this house!"

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At a country-club party a young man was introduced to an attractive girl.  Immediately he began paying her court and flattering her outrageously. The girl liked the young man, but she was taken a bit aback by his fast and ardent pitch. She was amazed when after 30 minutes he seriously proposed marriage.

"Look," she said. "We only met a half hour ago. How can you be so sure? We know nothing about each other."

"You're wrong," the young man declared. "For the past 5 years I've been working in the bank where your father has his account.

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"Golf can best be defined as an endless series of tragedies
obscured by the occasional miracle."

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Publications of Interest

In each issue, we swap a notice with another E-zine.  Most of the time they are invitations to subscribe to their publication, but sometime it could be for a product or service they provide.

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                                               Stress Tip

1. by Dr. Rae Baum

You will find this "Stress Tip Message" helpful to stay focused and on purpose.  You can put this message to work by reading it often throughout the day.

"Take time to care and share.  Do it today!"

- Dr. Rae

~ Need help with this?  Invest in yourself...  Contact The Baum Group at mailto:TheBaumGroup@YourStressMatters.com

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Handy Household Tips

Don’t throw out that old toothbrush – use it to clean your multi-blade razor every time you use it. Simply rinse the razor under running water and give it a few strokes, with the toothbrush parallel to the blades – you will be amazed how this adds additional life to your razor.

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Health Tip of the Week
by Dr. Earl Mindell

Surveys Demonstrate Consumers Don't Understand Food Health Claims

Food labeling is meant to make shopping for healthful foods easier, right? Well, in some instances, it does. You can look for the content of specific vitamins and minerals on food packaging. You can see whether the food is made with harmful ingredients like refined sugar, high-fructose corn syrup, or hydrogenated oils. As long as you are an educated consumer who knows what you're looking for and what to avoid, food labeling can be helpful to you in handing your grocery dollars to food makers who are trying to do things right.

In recent years, as research demonstrating links between specific foods or food components and reduced risk of specific health problems, the government has begun to approve so-called “food health claims.” You can find these claims on foods that contain calcium, for example, stating that calcium-rich foods may help stave off osteoporosis; that lower-fat foods can reduce risk of cancer; that foods low in certain fats reduce risk of high cholesterol and heart disease, as can foods containing specific amounts of soy protein; low sodium content and reduced risk of high blood pressure; and links between high intake of fiber, fruits, and vegetables and reduced risk of cancer.

Unfortunately, the world of food health claims has become so nuanced that those claims are rendered relatively meaningless to a large segment of consumers. At a meeting of the FTC (Federal Trade Commission) in late January 2006, FTC staffers revealed the results of surveys that show FDA-approved language for food health claims “does not communicate the intended levels of scientific certainty to consumers.”

Some of these claims are supported by “significant scientific agreement,” and are pretty easy to understand. Pressure from food makers have caused the FDA (Food & Drug Administration) to allow health-claim labeling even when the evidence isn't very solid. This is the same FDA that insists that organic labeling is nothing more than a “marketing tool” and that it is not in any way meant to imply that organic foods are better for you than conventional foods, despite voluminous evidence to the contrary. When a health claim is made under these circumstances, disclaimers come with it. Depending on the strength of the evidence for the health benefit in question, the disclaimer states that the evidence is either “promising, but not conclusive,” “limited and inconclusive,” or “very limited and preliminary.”

A survey showed that only 22 percent of respondents could sort out these levels of evidence in the right order. For example, they couldn't figure out whether “promising, but not conclusive” evidence was stronger than “limited and inconclusive” or “very limited and preliminary.” In other words, these disclaimers have little meaning for most people who are trying to decide which food to buy to improve their health. Currently, the FDA is considering ways to make these claims easier to understand, possibly with a graph or “report card” to be printed on packages.

My thoughts on this are mixed. On one hand, I think it's important for consumers to have a strong grasp of the health benefits and liabilities of the foods they buy. On the other hand, this seems like a bit of a tempest in a teapot. It obscures the real facts: that the most nourishing foods you can eat don't come in a box, bag, can, or cellophane wrapper. The healthiest diet you can eat can come almost entirely from the produce, bulk, and meat/fish sections of your market—where there isn't much labeling at all to speak of. If you do buy packaged foods, it's still quite clear which are more healthy than the rest, without a lot of fancy packaging language. Even better is food grown yourself or food grown locally, or bought at the farmer's market or local butcher shop.

If all this haggling over a food possibly having some smidgen of benefit is really necessary, it's probably not enough of a benefit to make much difference. This issue is less about the health of consumers than it is about marketing.

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To learn more about how Dr. Mindell can help you get into the best shape of your life, visit: http://keith.freelife.com/redir.cfm?page=/info/nutrition/drearlmindell/body.cfm

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PCisms (Politically Correct Terminology)

Large Nose – Nasally Gifted

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Copyright – 2006

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