Your Busines World WideYour-Business Newsletter #495
May 18, 2006

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U.S. Library of Congress (ISSN: #1522-1660)

From: Bob Osgoodby - bob@adv-marketing.com
The Business Organ for the Small Business Community
Sponsor - Advanced Marketing at http://www.adv-marketing.com

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In this edition

** Biz-Tips by Dr. Kevin Nunley – Write SIMPLY for Best Results

** Featured Article - Discover Personal Goal Setting by Johannes Nefischer

** Trivia

** A Little Levity – Poof!

** Stress Tip by Dr. Rae Baum

** Fact Of The Day

** Health Tip of the Week – ADHD Drug Warnings Come Home To Roost


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Welcome

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Biz Tips
by Dr. Kevin Nunley

Write SIMPLY for Best Results

Nothing sells like simple, easy-to-read advertising copy. Penning clever, articulate prose may be tempting, but busy prospects and customers will respond faster to short words and simple sentences. This is especially true for web sites.

"I favorably anticipate interaction on this issue" somebody wrote in a note to me. "I look forward to talking with you about this" would have been a better way to write it. Sure, I understood the first sentence. But the second sentence is a no-brainer to understand.

Try not to use a four-dollar word when a more common one will do. Keep sentences short. Limit the number of sentences that have commas in them (a sign that your sentence is getting complex). Break complex sentences into shorter ones.

Of course, there are some exceptions. Lawyers, CEOs, and college professors often insist on flexing their intellectual qualifications by using complex prose. In those cases, give the audience what they expect.

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Looking for ways to market your product, service, or idea? Ask Kevin! He'll give you fresh promotion ideas free. Reach Kevin Nunley and his staff of marketing experts at kevin@drnunley.com or 801-328-9006. See the promotion packages that are working best for his customers at http://DrNunley.com


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Trivia

Due to sugar shortages to make candy during World War II,
movie theatre owners turned to popcorn, which is now the
best selling snack at movie theatres today.


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**Featured Article**

Discover Personal Goal Setting by Johannes Nefischer

Goal setting helps you accomplish and realize your dreams. By identifying your goals early on and working to achieve it in a planned and methodical manner assures your success. This seemingly simple process of identification, organization and planning keeps you in focus in order to obtain success.

Setting goals is the first step towards realizing our dreams. By setting goals, identifying them and working towards achieving the goals in a deliberate and systematic approach guarantees spells the hairline difference between success and failure. Identification, organization, planning and orderly implementation of related actions and tasks keeps us in focus towards the goals we have set out to accomplish in order to attain success.

By deciding and identifying what it is we want to achieve, we have already accomplished half of the whole process. When we have done away with the decision on what to do and the identification of the tasks involved, our goal becomes a compass, which points us in the direction of where we want to go.

Goal setting makes achieving success easier without the burden of unnecessary uncertainties.

Achievement gives us a sense of well being, accomplishment, happiness and worth as a person and as a member of society in general. It gives us a better understanding of the harder tasks ahead, that with determination, they are easily conquered one by one and obstacles are overcome. Accomplishments make us strive further, aim higher and gain success faster. Happiness, contentment, security, well- being and productivity become second nature making you recognize your strengths and weaknesses better. You learn how to identify strengths, weaknesses, opportunities and threats to your goals and act accordingly.

Do not forget that the process of goal setting is dynamic and includes a diverse array of stages. Break down your master goal into smaller, easier to manage mini-goals and micro-goals so they become even easier to accomplish. Achieving our goals gives us a sense of accomplishment, self-esteem and greater determination to go for the bigger one.

This is the secret of highly successful individuals in business, politics, athletics, acting, or gardening. They set their Ultimate Goal, invest time and effort in identifying its components to enable them to classify and prioritize systematic plans of actions towards the achievement of their goals.

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"Nature knows no pause in progress and development, and attaches her curse on all inaction.", Goethe - Take action to succeed Johannes Nefischer http://www.TakeAction101.com


Did You Know

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Quote of the Day

"Select a few people to be particularly kind to today, those you were a little harsh with yesterday."

- Norman Vincent Peale


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A Little Humor

Poof!
=-=-=

One day a man spotted a lamp by the roadside. He picked it up, rubbed it vigorously, and a genie appeared.

"I'll grant you your fondest wish," the genie said.

The man thought for a moment, then said, "I want a spectacular job -- a job that no man has ever succeeded at or has ever attempted to do."

"Poof!" said the genie. "You're a housewife."

-----

A newscaster interrupted scheduled programming to announce the outcome of a political election. At the end of the announcement, he said, "More on candidates at 10 P.M."

My ten-year-old granddaughter looked at me in disbelief. "I didn't know they could call politicians 'morons' on national television!" she remarked.

-----

How do you tell the difference between a liberal and a conservative?

Easy. Watch a man drowning fifty feet offshore.

The conservative will throw out 25 feet of rope and shout "swim for it!"

The liberal will toss out 50 feet of rope, drop his own end, and go off to do another good deed.

-----

The joy of motherhood:
What a woman experiences when all the
children are finally in bed.


Publications of Interest

In each issue, we swap a notice with another E-zine.  Most of the time they are invitations to subscribe to their publication, but sometime it could be for a product or service they provide.

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                                             Stress Tip

  1. by Dr. Rae Baum


You will find this "Stress Tip Message" helpful to stay focused and on purpose.  You can put this message to work by reading it often throughout the day.

Creativity and joy requires dancing to your own tune and keeping a positive image attitude.  When you have negative thoughts, say to yourself, and repeat as needed "I can be it, I can do it."  "It" is whatever is getting in your way.  The life you want and dream about means taking chances, taking risks to get out of your comfort zone

- Dr. Rae

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Handy Household Tips

To make a zipper slide up and down more smoothly, rub a bar of soap over the teeth.


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Health Tip of the Week
by Dr. Earl Mindell

ADHD Drug Warnings Come Home To Roost

Here's another "I told you so" moment. I don't take joy in these moments because they almost always mean that the number of people hurt by a given prescription drug has reached a critical enough mass to rouse public attention. Those of us who understand the dangers of many of the drugs currently prescribed to millions of people make as much noise as we can about those dangers as the drugs' popularity soars. Then comes the backlash as the truth is revealed.

This instance is particularly bittersweet because it primarily involves children. Children who start out with difficulties enough to earn them a prescription for a behavior-altering, spirit-crushing stimulant drug: Ritalin, Adderall, Concerta, Methylin, Metadate. Then, in rare instances, things go from bad to worse as serious complications—even death—strike those who believed that these drugs could help them.

Recently, a federal expert advisory panel made the recommendation that drugs widely used to treat ADHD (attention deficit hyperactivity disorder) should carry a black box warning. (Only 10 percent of drugs carry such a serious warning.) There have been several dozen reports of sudden death, toxic reactions, cardiac arrest in patients on these drugs—enough to convince this panel that the black box is merited.

The panel's vote also was attributed to what it perceived as rampant overuse of these drugs in America. According to current statistics, around 10 percent of ten-year-old American boys are currently taking a stimulant drug to control their behavior. In recent years, growing numbers of adults have been prescribed these drugs as well.

In his article for the Washington Post, reporter Shankar Vedantam quotes Curt Furberg, professor of public health sciences at Wake Forest University Medical School in North Carolina. Dr. Furberg says that ADHD "is not really recognized in other countries—you wonder what we are treating."

At this writing, the FDA (Food & Drug Administration), which convened the panel of 15 experts—8 of whom voted for the black box warning, and 7 against it—is considering the panel's recommendation. It does not have to follow that recommendation, although it usually does what its expert panels suggest. This may prove to be an exception, since the panel's conclusions went beyond what FDA had bargained for. Makers of stimulant drugs for ADHD are sure to raise a ruckus over a black box warning, as will the so-called consumer advocacy groups (such as the National Alliance for the Mentally Ill and Children and Adults With Attention Deficit/Hyperactivity Disorder) that serve as their mouthpieces.

Non-drug alternatives for ADHD are abundant now, including brain-boosting nutrients like fish oil; the Feingold diet, which eliminates additives and preservatives; other dietary and supplement approaches; and behavioral interventions such as Howard Glasser's Nurtured Heart Approach. Almost never is it absolutely necessary to drug a child into submission—certainly not 10 percent of 10-year-old boys, and not the current 2.5 million children and 1.5 million adults currently on these drugs

-----

To learn more about how Dr. Mindell can help you get into the best shape of your life, visit: http://keith.freelife.com/redir.cfm?page=/info/nutrition/drearlmindell/body.cfm


PCisms (Politically Correct Terminology)

Fat - Person Of Substance


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Best Wishes
Bob
Copyright – 2006


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