From: Bob Osgoodby - bob@adv-marketing.com
The Business Organ for the Small Business Community
Sponsor - Advanced Marketing at http://www.adv-marketing.com

** Biz-Tips by Dr. Kevin Nunley – Tell Them What to Do

** Featured Article - 10 Easy Steps to Set and Achieve your Goals...Guaranteed! by Johannes Nefischer

** Trivia

** A Little Levity – The Psychiatrist's Test

** Stress Tip by Dr. Rae Baum

** Fact Of The Day

** Health Tip of the Week – Heartburn Drugs And Esophageal Cancer

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- 8/11

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Welcome

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Biz Tips
by Dr. Kevin Nunley

Tell Them What to Do

Some of the most successful business people are highly skilled at telling people what to do.

"Most customers come to me not knowing much about how to get their business on the Internet," says Tom who runs a web hosting company. "Once I show them I know what I'm doing and have their best interest in mind, they buy everything I tell them to buy."

Most of us like it when there is an expert who can steer us to the best products and services for our situation. If the doctor says this pill will help, I trot down to the drugstore and buy it. If a master electrician says to replace a breaker box or your house will burn down, you probably have it replaced immediately without qualms.

Most customers are not authorities on the product they are buying. They simply know it has some chance of helping their situation or they have experienced results with it in the past. Even people who regularly buy thousands of dollars of a product or service are eager to learn more about what they are buying and how it can be used to better their situation.

Be the expert in your business. Freely give advice and guidance to any customer who is open to it.

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Trivia

Larger than all the land in the world put together, the Pacific Ocean covers about 70 million square miles --- more than one- third of the Earth's surface. September 26, 1513, is traditionally marked as the day Spanish explorer Vasco Nuñez de Balboa "discovered" the Pacific. Of course, he was merely the first European to see its eastern shore; people had sailed the Pacific for thousands of years before Balboa spotted it.

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**Featured Article**

10 Easy Steps to Set and Achieve your Goals...Guaranteed! by Johannes Nefischer

Goal setting and realization are a difficult task for most people. As simple as it may seem to be, thinking about and setting a goal is not really that easy. Just like anything else, there are steps and methodologies that have been used by successful persons - systematic approaches to ensure success.

Unbelievably, there are still those who do not succeed. The difference lies in the focus, or lack of it, of each individual. Analysts, motivational gurus and psychologists have discovered that successful people have developed a systemic process on how to realize their goals.

They put their goals down on paper - thereby giving themselves the motivation to achieve what they set out to do.

1.Attainable goals are DEFINITE and CLEAR. People are more focused on accomplishing something if it is clear instead of vague and ambiguous.

2.For goals to be attainable, they must be SIMPLE. Avoid complex, multi- faceted goals; keep your goals definite, clear and simple - do not include the garnishing, they come in afterwards but they are not part of the goal, they are simply by-products.

3.IMPORTANT. The goal you set must be valuable; it is human nature to take care of something that is personally valuable; we do everything to protect and ensure that anything of value is safe and sound.

4.PURPOSEFUL. For your goals to be achievable, make sure that they will provide benefits and comforts in your life. Make sure your goals will give you fulfillment, accomplishment and improvement.

5.MEASURABLE. Itemize your goals in terms of time, duration, significance or advantage so that you are able to determine your progress over a period of time.

6.REALISTIC. Set goals that are logical and possible to achieve. For example, if you want to be a successful businessperson, first you have to have a business, right?

7.For goals to be attainable, they must be CONCRETE. Make sure that your goals are tangible - one that you can touch, hear or see. Do not take this in the literal sense; when you think of your goals or visualize them, make sure that they stimulate all of your senses.

8.For goals to be attainable, they must be WRITTEN. Write down your goals on a notebook that you keep by your bed; read it before you sleep and after you wake up. This way you will always stay in focus of your goals. This simple ritual significantly increases your chance of achieving your goal effectively.

9.For goals to be attainable, they must be SHARED. Sharing your goal with you family and very close friends will generate the necessary support and encouragement to keep you going. Moral support and encouragement from people who are close to your heart and who matter most in your life will give you the endurance and strength of mind achieve your goals in life.

10.For goals to be attainable, they must be IN TUNE WITH YOUR PRINCIPLES IN LIFE. From childhood, we are taught by our parents and teachers to have principles and moral values in life. By basing our ultimate life goal on these principles and values, by making them in tune with one another, you have a higher probability of achieving your goal. Avoid the pitfall of having your ultimate life goal in conflict with your principles and moral values; make sure that they are harmonious with one another so that achieving them will be uncomplicated.

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Did You Know

 You can place a free ad for your business on our website.
        Go to - http://www.adv-marketing.com and click on
 "Free Classified Advertising"

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Quote of the Day

When every physical and mental resource is focused, one's power to solve a problem multiplies
tremendously

- Norman Vincent Peale

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A Little Humor

The Psychiatrist's Test
=-=-=-=-=-=-=-=-=-=-=-=

A mother was worried that her three-year-old son was unusually precocious, and took him to a psychiatrist.

"Right," said the shrink, "We'll just try a few simple tests." To the boy, he said "Say a few words - anything that comes into your mind."

The boy turned to his mother and asked, "Does he want logically constructed sentences or just a few random and purely isolated words?"

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Fred and his wife Edna went to the state fair every year. Every year Fred would say, "Edna, I'd like to ride in that there airplane."

And every year Edna would say, "I know Fred, but that airplane ride costs ten dollars, and ten dollars is ten dollars."

One year Fred and Edna went to the fair and Fred said, "Edna, I'm 71 years old. If I don't ride that airplane this year I may never get another chance."

Edna replied, "Fred that there airplane ride costs ten dollars and ten dollars is ten dollars."

The pilot overheard them and said, "Folks, I'll make you a deal. I'll take you both up for a ride. If you can stay quiet for the entire ride and not say one word, I won't charge you, but if you say one word it's ten dollars."

Fred and Edna agreed and up they go. The pilot does all kinds of twists and turns, rolls and dives, but not a word is heard. He does all his tricks over again, but still not a word. They land and the pilot turns to Fred, "By golly, I did everything I could think of to get you to yell out, but you didn't."

Fred replied, "Well, I was going to say something when Edna fell out, but ten dollars is ten dollars."

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A frog telephoned the Psychic Hotline and was told, "You are going to meet a beautiful young woman who will want to know everything about you."

The frog said, "That's great! Will I meet her at a party, or what?"

"No," said the psychic, "Next term--in her biology class."

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A lot of money is tainted
It taint yours and it taint mine.

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Publications of Interest

In each issue, we swap a notice with another E-zine.  Most of the time they are invitations to subscribe to their publication, but sometime it could be for a product or service they provide.

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                                             Stress Tip

1. by Dr. Rae Baum

You will find this "Stress Tip Message" helpful to stay focused and on purpose.  You can put this message to work by reading it often throughout the day.

Everything is intentional.  Be mindful of your intention.

- Dr. Rae

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Handy Household Tips

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- 8/15

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Health Tip of the Week
by Dr. Earl Mindell

Heartburn Drugs And Esophageal Cancer

It is estimated that 15 billion Americans suffer from heartburn once a day or more. Around 100 million more are believed to have heartburn at least once a month. The problem is so ubiquitous that acid-suppressing drugs once available only by prescription now fly off of drugstore shelves as OTC (over-the-counter) remedies: the H-2 blockers, Tagamet, Pepcid, Axid, and Zantac. (These are all available by prescription at higher doses.) Some $13 billion worth of the stronger, prescription-only PPI (proton pump inhibitor) drugs (including Nexium, Protonix, and Prevacid) are sold each year.

Drugs for heartburn work so well to relieve uncomfortable symptoms that many people never even see a doctor for their heartburn. Unfortunately, the story doesn't end here with heartburn sufferers happily gorging on fried food as they ride off into the sunset.

A rare but deadly esophageal cancer, esophageal adenocarcinoma, is more likely to occur in heartburn sufferers. Its prevalence has risen steadily as heartburn cases have risen. At first blush, it would seem that treating heartburn with acid-reducing drugs would be a viable way to decrease the risk of this cancer—but the picture is not quite so simple. In fact, it appears that these drugs may actually enhance the risk of developing esophageal adenocarcinoma.

Researchers are realizing that acid-suppressing drugs, when used long-term, may somehow alter the digestive tract in ways that increase the chances of cancer taking hold. They are also finding that simply alleviating symptoms does not necessarily halt damage to the esophagus. Fluid still refluxes from the stomach, but it is alkaline—like bile—instead of acidic. This alkaline fluid doesn't burn, but it is harmful to the esophageal lining, too. Add to this the fact that suppressing acid production in the stomach appears to enable the growth of a type of bacteria that renders this alkaline fluid even more carcinogenic to the esophagus.

Untreated heartburn can literally burn away the healthy pink lining of the esophagus. Over the years this can cause a condition known as Barrett's esophagus, where the esophagus changes and looks pale and cobblestone-y instead of smooth like the inside of the cheeks. Once this happens, risk of esophageal cancer has risen 40-fold. In other words: letting acid burn away your esophageal lining isn't a good idea, either.

What's a heartburn sufferer to do? Right now, the jury is still out. If you have mild, occasional heartburn, try natural remedies before turning to acid-suppressing drugs: lose weight, avoid fried foods and big portions of meat, avoid sodas (one study found slightly increased risk of nighttime heartburn in people who drank one or more carbonated drinks a day), don't lie down after eating, elevate the head of your bed, and don't wear clothes with tight waistbands. And despite what I wrote about coffee in the feature here, if coffee gives you heartburn, it's time to switch to tea.

Chew your food thoroughly and eat slowly. Use digestive enzymes and betaine HCl supplements to aid digestion, or eat more enzyme-rich fresh, raw vegetables and fruit at each meal. (One old wives' remedy that works: freshly pressed potato juice!) Drink room-temperature water instead of ice water, and drink it before and after meals instead of during. Add a tablespoon of apple cider vinegar to your before-meal water. DGL (deglycyrrhizinated licorice) and aloe vera juice have both worked for some people. Recent research suggests that rice bran oil (also known as gamma-oryzanol) may help with chronic heartburn.

Some medications (certain blood pressure drugs, sleeping pills, anti-anxiety drugs) relax the sphincter between the stomach and esophagus; talk to your pharmacist to see whether a drug you are using might be causing your heartburn.

If you are undergoing treatment for chronic heartburn (also known as GERD, or gastroesophageal reflux disease), talk with your gastroenterologist about the new findings. You may decide together that it's time to modify your plan. Some docs may even elect to increase the medication dose; some sources suggest that a higher dose of drugs can make the fluid that bubbles up during reflux less harmful by making it more alkaline. (I'm not sure I understand this, but your doctor should.) Talk about regular screenings for esophageal cancer, which are expensive—but early detection can make the difference between a 5 percent chance of surviving five years and a 75 percent chance.

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To learn more about how Dr. Mindell can help you get into the best shape of your life, visit: http://keith.freelife.com/redir.cfm?page=/info/nutrition/drearlmindell/body.cfm

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PCisms (Politically Correct Terminology)

Gas Station Attendant - Petroleum Transfer Technician

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Copyright – 2006

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