From: Bob Osgoodby - bob@adv-marketing.com
The Business Organ for the Small Business Community
Sponsor - Advanced Marketing at http://www.adv-marketing.com

** Biz-Tips by Dr. Kevin Nunley – “But We Tried Everything!”

** Featured Article - Marketing Techniques That Cut Through Clutter by Michael Fleischner
 
** Trivia

** A Little Levity – The Poor Sermon

** Stress Tip by Dr. Rae Baum

** Fact Of The Day

** Health Tip of the Week – Heartburn Drugs And Esophageal Cancer

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- 8/11

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Welcome

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Stupid Quotes

"No one thought New Jersey produced anything but concrete."

Senator Hillary Clinton (D) New York

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Biz Tips
by Dr. Kevin Nunley

“But We Tried Everything!”

Occasionally I meet a business that has done a TON of marketing but still isn’t selling much. It isn’t that they haven’t tried. The list of marketing they attempted can be staggering.

If thousands and millions of prospects are learning about the product or service, why aren’t any of them buying?

Here are some common reasons even well-promoted products don’t sell.

 There isn’t any real market for the product. It may seem like a great idea, but nobody wants it--at least, not yet.

 Customers don’t think your business is qualified to sell the product. One man knew his medium-sized business could supply the needs of major customers, but they didn’t buy until his company grew into a big corporation. “We could have served them just as well before, but they wouldn’t buy because they thought we weren’t big enough.”

 Your advertising isn’t targeted to the right market. This is probably the most common problem. A company markets with a media that reaches a mass audience (like TV or daily newspapers) but reaches too few of their customers who belong to a specific group.

Tightly targeted media don’t always reach the audience they claim to reach. Try running a test first to see if you get results before spending big bucks.

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Looking for ways to market your product, service, or idea? Ask Kevin! He'll give you fresh promotion ideas free. Reach Kevin Nunley and his staff of marketing experts at kevin@drnunley.com or 801-328-9006. See the promotion packages that are working best for his customers at http://DrNunley.com

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Trivia

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**Featured Article**

Marketing Techniques That Cut Through Clutter
by Michael Fleischner

With the proliferation of websites, blogs, RSS feeds, podcasts, and other communication tools, consumers are bombarded with marketing messages, new products, unbeatable offers, and other opportunities on a daily basis.  Marketing professionals are challenged with finding new ways to reach consumers despite ever increasing promotional noise and clutter.

So many of today’s marketing executives and product development professionals still believe that building a good product, is all you need - consumers will seek them out on their own.  However, nothing could be further from the truth.  In today’s marketplace, having a good product or service is simply the cost of entry.  And unfortunately, because of clutter, may never get noticed even if a prospect is looking for it.

Marketing made simple.

Although one could argue that the traditional pillars of marketing (product, place, price, and promotion) are still required for the effective marketing and selling of products or services, they alone are not enough to cut through clutter.  The only true weapon against clutter is relevancy.  When a product or service is seen as being relevant to the specific needs of a prospect, then you've successfully overcome the clutter that prevents consumers from taking notice of your product or service.

How to make your marketing relevant.

To be relevant, you must first have a firm understanding of your audience. Ask yourself, “Who is my prospect? What does he or she need? Want? How does he or she like to be communicated to?” It’s only after you have a deep understanding of your audience that you can begin to shape promotional marketing messages that can consistently differentiate your offering and be seen as unique in a sea of noise and sameness.

Once you've gotten a grasp on your audience, you need to apply an ongoing approach of refining your marketing message, offer(s), and campaign timing.  If you apply just a little discipline towards testing and measuring the effectiveness of these marketing components, you can quickly determine the best formula for reaching your prospective audience regardless of competing noise.  After you become relevant, deliver an experience.

Now let’s assume that you've been paying attention and you have accomplished the need to be relevant, what then?  In order to take a prospect that final few inches, to where they try or purchase your product, you must be capable of describing or delivering the experience you can provide.  In an increasingly commoditized world, prospects differentiate the products or services they chose by the experiences they can or do create.

Keep in mind that giving a consumer a positive experience goes beyond the obvious.  Be sure to take a customer centric approach and work towards an incredibly positive user experience.  This will set you apart from your competition and help you build your brand.

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Michael Fleischner is the founder and President of MarketingScoop.com, the Internet's largest source of FREE marketing tools, information, and Internet marketing help.  Mr. Fleischner has appeared on major media including the TODAY Show, Bloomberg Radio, and more.  With more than 12 years of marketing experience, Michael has developed major brands as well as a variety of businesses in need of leading marketing programs.  Visit http://www.MarketingScoop.com for further details, FREE Marketing resources, or more FREE reprint articles.

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Did You Know

 You can place a free ad for your business on our website.
        Go to - http://www.adv-marketing.com and click on
 "Free Classified Advertising"

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Quote of the Day

"Better a witty fool than a foolish wit."

- Shakespeare

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Free newsletter: http://www.easy-home-businesses.com/newsletter.html    - 8/18

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A Little Humor

The Poor Sermon
=-=-=-=-=-=-=-=-=

A minister was called away unexpectedly by the illness of a close family member. He entrusted his new assistant with filling the pulpit. The Pastor's wife stayed home. When he returned, the Pastor asked his wife what she thought of the young man's sermon.

"The poorest I've ever heard," she said. "There was nothing in it, nothing at all. It didn't even make sense. It was very unorganized. I was disappointed."

Later that day, the concerned minister met his assistant and asked him, "How'd the Sunday service and sermon go? Did all go well? How did you manage?"

"All went very well, sir, absolutely wonderful," he said. "I didn't have time to prepare a new sermon of my own on such short notice, so I got on your computer and pulled up one of your old sermons from last year." A minister was called away unexpectedly by the illness of a close family member. He entrusted his new assistant with filling the pulpit. The Pastor's wife stayed home. When he returned, the Pastor asked his wife what she thought of the young man's sermon.

"The poorest I've ever heard," she said. "There was nothing in it, nothing at all. It didn't even make sense. It was very unorganized. I was disappointed."

Later that day, the concerned minister met his assistant and asked him, "How'd the Sunday service and sermon go? Did all go well? How did you manage?"

"All went very well, sir, absolutely wonderful," he said. "I didn't have time to prepare a new sermon of my own on such short notice, so I got on your computer and pulled up one of your old sermons from last year."

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A bill collector knocked on the door of a country debtor.

"Is Fred home?" he asked the woman who answered the door.

"Sorry," the woman replied. "Fred's gone for cotton."

The next day the collector tried again. "Is Fred here today?"

"No, sir," she said, "I'm afraid Fred has gone for cotton."

When he returned the third day he sarcastically said, "I suppose Fred is gone for cotton again,?"

"No," the woman answered solemnly, "Fred died yesterday."

Suspicious that he was being avoided, the collector decided to wait a week and investigate the cemetery himself. But sure enough, there was poor Fred's tombstone, with this inscription: ... "Gone, But Not for Cotton."

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A distraught dog owner called a vet pleading for an immediate appointment. He explained that his dog had a large growth or swelling near the corner of its mouth that had appeared to grow overnight, so I told him to bring the animal over.

When the man came in with his dog, the vet examined the animal as the man stood by, anxiously waiting the vet's opinion. At last the doctor turned to him and asked, "Do you have any children?"

"Oh my gosh, is it contagious?" the man gasped.

"No," the doctor answered. "It's bubble gum."

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"I'm sorry. Am I driving too close
in front of you?"

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Publications of Interest

In each issue, we swap a notice with another E-zine.  Most of the time they are invitations to subscribe to their publication, but sometime it could be for a product or service they provide.

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                                           Stress Tip

1. by Dr. Rae Baum

You will find this "Stress Tip Message" helpful to stay focused and on purpose.  You can put this message to work by reading it often throughout the day.

Set your intention on what you want to create and become aware of the changes in your life.

- Dr. Rae

~ Need help with this?  Invest in yourself...  Contact The Baum Group at mailto:TheBaumGroup@YourStressMatters.com

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Handy Household Tips

To keep cakes, cupcakes, doughnuts, or any bread/bakery products fresher longer, put a small glass/bowl of water in the box and close the lid. The water keeps the items moist, so that they are not "crunchy". Don’t have a breadbox you say – how about your microwave oven.

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- 8/15

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Health Tip of the Week
by Dr. Earl Mindell

Heartburn Drugs And Esophageal Cancer

It is estimated that 15 billion Americans suffer from heartburn once a day or more. Around 100 million more are believed to have heartburn at least once a month. The problem is so ubiquitous that acid-suppressing drugs once available only by prescription now fly off of drugstore shelves as OTC (over-the-counter) remedies: the H-2 blockers, Tagamet, Pepcid, Axid, and Zantac. (These are all available by prescription at higher doses.) Some $13 billion worth of the stronger, prescription-only PPI (proton pump inhibitor) drugs (including Nexium, Protonix, and Prevacid) are sold each year.

Drugs for heartburn work so well to relieve uncomfortable symptoms that many people never even see a doctor for their heartburn. Unfortunately, the story doesn't end here with heartburn sufferers happily gorging on fried food as they ride off into the sunset.

A rare but deadly esophageal cancer, esophageal adenocarcinoma, is more likely to occur in heartburn sufferers. Its prevalence has risen steadily as heartburn cases have risen. At first blush, it would seem that treating heartburn with acid-reducing drugs would be a viable way to decrease the risk of this cancer—but the picture is not quite so simple. In fact, it appears that these drugs may actually enhance the risk of developing esophageal adenocarcinoma.

Researchers are realizing that acid-suppressing drugs, when used long-term, may somehow alter the digestive tract in ways that increase the chances of cancer taking hold. They are also finding that simply alleviating symptoms does not necessarily halt damage to the esophagus. Fluid still refluxes from the stomach, but it is alkaline—like bile—instead of acidic. This alkaline fluid doesn't burn, but it is harmful to the esophageal lining, too. Add to this the fact that suppressing acid production in the stomach appears to enable the growth of a type of bacteria that renders this alkaline fluid even more carcinogenic to the esophagus.

Untreated heartburn can literally burn away the healthy pink lining of the esophagus. Over the years this can cause a condition known as Barrett's esophagus, where the esophagus changes and looks pale and cobblestone-y instead of smooth like the inside of the cheeks. Once this happens, risk of esophageal cancer has risen 40-fold. In other words: letting acid burn away your esophageal lining isn't a good idea, either.

What's a heartburn sufferer to do? Right now, the jury is still out. If you have mild, occasional heartburn, try natural remedies before turning to acid-suppressing drugs: lose weight, avoid fried foods and big portions of meat, avoid sodas (one study found slightly increased risk of nighttime heartburn in people who drank one or more carbonated drinks a day), don't lie down after eating, elevate the head of your bed, and don't wear clothes with tight waistbands. And despite what I wrote about coffee in the feature here, if coffee gives you heartburn, it's time to switch to tea.

Chew your food thoroughly and eat slowly. Use digestive enzymes and betaine HCl supplements to aid digestion, or eat more enzyme-rich fresh, raw vegetables and fruit at each meal. (One old wives' remedy that works: freshly pressed potato juice!) Drink room-temperature water instead of ice water, and drink it before and after meals instead of during. Add a tablespoon of apple cider vinegar to your before-meal water. DGL (deglycyrrhizinated licorice) and aloe vera juice have both worked for some people. Recent research suggests that rice bran oil (also known as gamma-oryzanol) may help with chronic heartburn.

Some medications (certain blood pressure drugs, sleeping pills, anti-anxiety drugs) relax the sphincter between the stomach and esophagus; talk to your pharmacist to see whether a drug you are using might be causing your heartburn.

If you are undergoing treatment for chronic heartburn (also known as GERD, or gastroesophageal reflux disease), talk with your gastroenterologist about the new findings. You may decide together that it's time to modify your plan. Some docs may even elect to increase the medication dose; some sources suggest that a higher dose of drugs can make the fluid that bubbles up during reflux less harmful by making it more alkaline. (I'm not sure I understand this, but your doctor should.) Talk about regular screenings for esophageal cancer, which are expensive—but early detection can make the difference between a 5 percent chance of surviving five years and a 75 percent chance.

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To learn more about how Dr. Mindell can help you get into the best shape of your life, visit: http://keith.freelife.com/redir.cfm?page=/info/nutrition/drearlmindell/body.cfm

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PCisms (Politically Correct Terminology)

Redneck - Rustically Inclined

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Copyright – 2006

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