From: Bob Osgoodby - bob@adv-marketing.com
The Business Organ for the Small Business Community
Sponsor - Advanced Marketing at http://www.adv-marketing.com

** Biz-Tips by Dr. Kevin Nunley – People Buy Based On Feel

** Featured Article - Prime Affiliate Promo Ideas by Diana Barnum

** Trivia

** A Little Levity – Sports Fanatic

** Stress Tip by Dr. Rae Baum

** Fact Of The Day

** Health Tip of the Week – Low-Fat Diet Disappointment

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- 8/11

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Welcome

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Stupid Quotes

"I've been up and down so many times that I feel as if I'm in a revolving door."

- Cher

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Biz Tips
by Dr. Kevin Nunley

People Buy Based On Feel

When I write ad copy, I have to constantly remind myself that
most people don't buy based on pure logic. They buy because they
anticipate the product or service will make them FEEL a certain
way after the purchase.

You may picture yourself driving the car you are about to buy.
The image of you in the car is satisfying. It makes you feel
happy, wealthier, sexier, or more frugal.

Customers weigh the difference between how they would feel owning
the product and how they will feel if they keep their money. If
the feeling of ownership seems more valuable than the money, the
customer buys.

Make your ads and web copy stress the feeling the reader gets
after she buys. You can also use this technique in telephone
sales pitches and face-to-face meetings with customers.

People buy only when they think there is a sizeable gap between
how they feel now and how they would like to feel. Often you can
create desire simply by pointing out this gap exists.

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Looking for ways to market your product, service, or idea? Ask Kevin! He'll give you fresh promotion ideas free. Reach Kevin Nunley and his staff of marketing experts at kevin@drnunley.com or 801-328-9006. See the promotion packages that are working best for his customers at http://DrNunley.com

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Trivia

Ferdinand E. Marcos was the sixth president of The Republic of
the Philippines and the first Philippine president to be
re-elected to a second term.

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**Featured Article**

Prime Affiliate Promo Ideas by Diana Barnum

In order to earn more by being an affiliate and marketing products and services of someone else, you have to do more than the average affiliate marketer does. Sure it’s great to grab and use the marketing tools that the provider has packaged when you sign up for a link; like banners, articles and ad spots. But do more.

Specialized Website

First of all, look at your own online promotional strategy focus. Why offer the same affiliate link everyone else will? Be different. For example, set up a splash or leads form page to capture email addresses of those showing interest. Follow up by emailing them a 7-part autoresponder series on how they’ll benefit from each feature of your affiliate product or service. And write a call-to-action in each one. Offer a no-cost report for all who sign up, and have plenty of contact info, links and a call-to-action inside the report as well.

Affiliate Portal

As you progress, you may decide to be an affiliate of several programs that you have personally tried and liked. So you could develop one website as a "portal" to showcase your affiliation for each, grouping together those products and services that are in the same niche. If you have more than one niche, think about developing more than one portal.

List Building

Develop lists with complete contact information not only for emailing but for postal mailing offline, too. And set up sub-categories. For example, as your budget allows, maybe mail a black and white flyer to your huge portal list. Then create monthly specials for those on smaller niche areas, sending glossy postcards and following up with an email sales letter and a weekly ezine with articles.

So do grab and use the marketing tools that the provider has packaged when you sign up for a link. But do more so that you’re not limiting you’re results.

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By Diana Barnum, president of Moving Ahead Communications. Get tons of freebies, tips and help at http://OhioHelpGroup.com or call: (614) 529-9459. Freebies section at http://presssuccess.com/bookstore

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Did You Know

 You can place a free ad for your business on our website.
        Go to - http://www.adv-marketing.com and click on
 "Free Classified Advertising"

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Quote of the Day

"I know of no more encouraging fact than the unquestionable ability of man to elevate his life by conscious endeavor."
 
 - Henry David Thoreau, Philosopher and Author

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A Little Humor

Sports Fanatic
=-=-=-=-=-=-=-=

My son is a sports fanatic and he has well-worn T-shirts, caps, and sweatshirts from every local team.

One night, we were getting ready for an annual fund-raiser for our local theater organization. My wife called out to my son, "This is a pretty fancy dinner. You'll have to wear a sports jacket."

My son answered, "Which team?"

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I was browsing in a souvenir shop when the man next to me struck up a conversation. Just as he was telling me that his wife was getting carried away with her shopping, a brief power shortage caused the lights to flicker overhead.

"That," he sighed, "must be her checking out now."

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I was trying to mow the lawn before my husband got home from work, but our electric lawn mower refused to cooperate. It would run fine for a few seconds, then cut off, run again, cut off. Finally, I gave up and waited for my husband.

He had a good laugh when he diagnosed the problem. Instead of plugging in the mower using a three-prong adapter, I had hooked up the cord through the Christmas-tree light blinker.
 
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I may not be funny but parts
of me are humerus.

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Publications of Interest

In each issue, we swap a notice with another E-zine.  Most of the time they are invitations to subscribe to their publication, but sometime it could be for a product or service they provide.

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                                           Stress Tip

1. by Dr. Rae Baum

You will find this "Stress Tip Message" helpful to stay focused and on purpose.  You can put this message to work by reading it often throughout the day.

Creativity and joy requires dancing to your own tune and keeping a positive image attitude.  When you have negative thoughts, say to yourself, and repeat as needed "I can be it, I can do it."  "It" is whatever is getting in your way.  The life you want and dream about means taking chances, taking risks to get out of your comfort zone

- Dr. Rae

~ Need help with this?  Invest in yourself...  Contact The Baum Group at mailto:TheBaumGroup@YourStressMatters.com

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Handy Household Tips

To remove Adhesive Labels, coat the label with baby oil; leave it overnight to break down the glues. Peel off the next day; clean the oil off with dish soap and rinse!

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Health Tip of the Week
by Dr. Earl Mindell

Low-Fat Diet Disappointment

The results of an enormous study designed to determine the effects of a low-fat diet on risk of cancer and heart disease appear to have closed the case against cutting fat as a way to outsmart these diseases.   In the Women's Health Initiative study, 48,835 postmenopausal women between the ages of 50 and 79 years were put into one of two groups:
• One group (19,541 people) was given intensive behavior modification training designed to help them keep their dietary fat intake below 20 percent of total calories; to increase their vegetable and fruit intake to at least five servings per day; and to increase their intake of grains to six servings per day.

• The second group (29,294 people) was only tracked; they were not asked to make any changes in their dietary habits. As a result, the low-fat diet group's fat intake was measurably lower, and their fruit and vegetable consumption was at least one serving per day greater, on average.
When the study began a bit more than eight years ago—in the thick of the low-fat frenzy—the investigators expected to see dramatic differences in the risk of cancer and heart disease in the group that got the low-fat intervention. But as it turns out, there was no reduction in risk of breast cancer or colon cancer, the two forms of the disease that the study focused on.

The effect on risk of heart disease, blood vessel disease, and stroke? Zilch—despite small but significant reductions in LDL cholesterol, total cholesterol, and diastolic blood pressure in the low-fat group. (No difference between the groups was seen with regard to triglyceride levels, blood glucose, and insulin levels.)   You probably already know why things panned out this way.

Low-fat is not the answer; eating the right kinds of fat—extra-virgin olive oil and other monounsaturated fats, fish oils, and coconut oil, to name a few—in moderation is a better and more healthful approach. The six servings of grains per day is likely to have worked against any positive result, too, particularly when whole grains weren't specifically called for. (It's interesting to note that there was little difference in grain consumption between the two groups.)

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To learn more about how Dr. Mindell can help you get into the best shape of your life, visit: http://keith.freelife.com/redir.cfm?page=/info/nutrition/drearlmindell/body.cfm

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PCisms (Politically Correct Terminology)

Prostitute - Sex Care Provider

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Copyright – 2006

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