From: Bob Osgoodby - bob@adv-marketing.com
The Business Organ for the Small Business Community
Sponsor - Advanced Marketing at http://www.adv-marketing.com

** Biz-Tips by Dr. Kevin Nunley – Tell Them Why They Should

** Stupid Quotes

** Featured Article - Affiliate Program Basics by: Art Luff

** Quote of the Day

** A Little Levity – Florida Hurricane Advice

** Stress Tip by Dr. Rae Baum

** Handy Household Tips

** Health Tip of the Week – Olive Oil Protects Against Breast Cancer

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- 8/11

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Welcome

Welcome to those who have recently subscribed to this Newsletter. We have 51,000+ subscribers who receive this every Thursday. At the end of this Newsletter are instructions on how to "unsubscribe" if you don't wish to receive it in the future.

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Stupid Quotes

"Most lies about blondes are false."

- Cincinnati Times-Star, headline

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Biz Tips
by Dr. Kevin Nunley

Tell Them Why They Should

Point your marketing to prospects who are sitting on the fence.  Don't worry about people who you know will be jumping up and down to buy your new product the moment it comes out.  Also don't waste time on those who have zero interest.  Instead, go after that huge and fascinating audience that could fall in love with your new offer if only they were told why they should.

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Looking for ways to market your product, service, or idea? Ask Kevin! He'll give you fresh promotion ideas free. Reach Kevin Nunley and his staff of marketing experts at kevin@drnunley.com or 801-328-9006. See the promotion packages that are working best for his customers at http://DrNunley.com

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Trivia

Strangeray Springs cattle station in South Australia is the largest ranch in the world.
It's area, 66,064 square miles, and is only slightly smaller than the European country of Belgium.

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**Featured Article**

Affiliate Program Basics by: Art Luff

In most instances an Affiliate Program is the easiest and most cost effective way for the new person coming to the web in hopes of earning some extra money or perhaps to replace their income from a dead end job, or to supplement their existing income. Affiliate programs will require the affiliate to carry no inventory nor will they be required to handle any transactions. The only real requirement the affiliate has is to send interested people to their affiliate web site via a text link, banner or Pay Per Click ad and collect a pre arranged percentage of the sale.

Affiliate programs, often referred to as Reseller Programs, Profit Sharing Programs, Referral Programs, or Associate programs, gives affiliates the ability to create an online business, giving them the opportunity to sell thousands of dollars worth of products and services, in a most cost effective manner. No cost to join, no cost for inventory, no staffing costs, generally the only costs involved are related to the promotion of their affiliate site. The profits can be staggering. Some of the best affiliate programs can be found at Clickbank.com They have been around for quite sometime and have an excellent reputation.

One of the first affiliate programs was, Amazon.com. This was, and is, one of the top affiliate programs on the web. Their affiliate base is still the largest on the web. They're not necessarily the best choice for the new person starting out, having to compete with over 600,000 affiliated web sites.

Types of Affiliate Programs:

Percentage of sale: Whenever you send a customer to the merchant via your unique affiliate ID you are paid a percentage as your commission. This can be anywhere from 15% to 65% it can be more, depending on the initial cost of the product or service.

Pay per lead: You get paid a one-time fee for sending a person to fill out an online form. Fees vary and can be anywhere from $0.25 to $25. These aren't in the abundance that used to be. Merchants found it too costly for their return.

Two-Tier: You get paid commissions on sales you generate and also you get paid commissions on sales generated by affiliates you recruited. Usually companies pay 50% commission for direct sales and 5 to 10% for sales generated by your affiliates.

As I mentioned previously, you will get a unique web address that identifies you as the affiliate that sent the prospect to the merchants site. This will ensure that you get the commission you deserve for sending the prospect who purchases the product or service.

If you use a bit of common sense and understand the agreement you're making with the merchant, you can minimize your risk of not getting paid and produce a nice profit as well. When you use affiliate programs properly you will generate an income that you could never have dreamed of.

Don't expect to rocket to stardom or to be rich over night. Persistency and determination will prevail.

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Art Luff is an internet marketer and webmaster at:
Lightninghotprofits.com

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Did You Know

 You can place a free ad for your business on our website.
        Go to - http://www.adv-marketing.com and click on
 "Free Classified Advertising"

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Quote of the Day

"Mountains of gold would not seduce some men, yet flattery would break them down."

- Henry Ward Beecher

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Free newsletter: http://www.easy-home-businesses.com/newsletter.html    - 8/18

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A Little Humor

Florida Hurricane Advice
=-=-=-=-=-==-=-=-=-=-=-=

We're about to enter the peak of the hurricane season. Any day now, you're going to turn on the TV and see a weather person pointing to some radar blob out in the Gulf of Mexico and making two basic meteorological hints:

(1) There is no need to panic.
(2) We could all be killed.

Yes, hurricane season is an exciting time to be in Florida. If you're new to the area, you're probably wondering what you need to do to prepare for the possibility that we'll get hit by "the big one." Based on our experiences, we recommend that you follow this simple three-step hurricane preparedness plan:

STEP 1. Buy enough food and bottled water to last your family for at least three days.
STEP 2. Put these supplies into your car.
STEP 3. Drive to Illinois and remain there until Halloween.
 

Unfortunately, statistics show that most people will not follow this sensible plan. Most people will foolishly stay in Florida.

We'll start with one of the most important hurricane preparedness items:

HOMEOWNERS' INSURANCE:

If you own a home, you must have hurricane insurance. Fortunately, this insurance is cheap and easy to get, as long as your home meets two basic requirements:

(1) It is reasonably well-built, and
(2) It is located in Illinois.

Unfortunately, if your home is located in Florida, or any other area that might actually be hit by a hurricane, most insurance companies would prefer not to sell you hurricane insurance, because then they might be required to pay you money, and that is certainly not why they got into the insurance business in the first place. So you'll have to scrounge around for an insurance company, which will charge you an annual premium roughly equal to the replacement value of your house. At any moment, this company can drop you like used dental floss.

EVACUATION ROUTE:

If you live in a low-lying area, you should have an evacuation route planned out. To determine whether you live in a low-lying area, look at your driver's license; if it says "Florida," you live in a low-lying area.

HURRICANE SUPPLIES:

If you don't evacuate, you will need a mess of supplies. Do not buy them now. Florida tradition requires that you wait until the last possible minute, then go to the supermarket and get into vicious fights with strangers over who gets the last can of Spam.

In addition to food and water, you will need the following supplies: 23 flashlights; at least $167 worth of batteries that turn out, when the power goes off, to be the wrong size for the flashlights. Bleach. (No, I don't know what the bleach is for. Nobody knows what the bleach is for, but it's traditional, so get some!) A 55-gallon drum of underarm deodorant. A big knife that you can strap to your leg. (This will be useless in a hurricane, but it looks cool.) A large quantity of raw chicken, to placate the alligators. (Ask anybody who went through a hurricane; after the hurricane, there WILL be irate alligators.) $35,000 in cash or diamonds so that, after the hurricane passes, you can buy a generator.

Of course these are just basic precautions. As the hurricane draws near, it is vitally important that you keep abreast of the situation by turning on your television and watching TV reporters in rain slickers stand right next to the ocean and tell you over and over how vitally important it is for everybody to stay away from the ocean.

Good luck, and remember: its great living in paradise.

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Fred, Jim, and Scott were at a convention together and were sharing a large suite on the top of a 75-story skyscraper.

After a long day of meetings, they were shocked to hear that the elevators in their hotel were broken and they would have to climb 75 flights of stairs to get to their room.

Bill said to Jim and Scott, "Let's break the monotony of this unpleasant task by concentrating on something interesting. I'll tell jokes for 25 flights, Jim can sing songs for the next 25 flights, and Scott can tell sad stories for the rest of the way."

At the 26th floor, Bill stopped telling jokes and Jim began to sing. At the 51st floor, Jim stopped singing and Scott began to tell sad stories.

"I will tell my saddest story first," he said. "I left the room key in the car!"

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A friend was in front of me coming out of church one day, and the preacher was standing at the door as he always is to shake hands. He grabbed my friend by the hand and pulled him aside.

The Pastor said to him, "You need to join the Army of the Lord!"

My friend replied, "I'm already in the Army of the Lord, Pastor."

Pastor questioned, "How come I don't see you except at Christmas and Easter?"

He whispered back, "I'm in the secret service."

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If you get cheated by the Better Business Bureau
who do you complain to?

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Publications of Interest

In each issue, we swap a notice with another E-zine.  Most of the time they are invitations to subscribe to their publication, but sometime it could be for a product or service they provide.

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Stress Tip
by Dr. Rae Baum

You will find this "Stress Tip Message" helpful to stay focused and on purpose.  You can put this message to work by reading it often throughout the day.

Decision makers talk about what others need to hear.

- Dr. Rae

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- 9/9

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Handy Household Tips

If you’re A/C isn’t cooling properly, it might be just a dirty filter. Also, when you remove the front cover, clean the fins. If there is dirt build-up it can greatly reduce the cooling capacity. Finally, clean the exterior fins. When cleaning the fins, use a damp sponge and be careful not to bend them.

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- 8/15

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Health Tip of the Week
by Dr. Earl Mindell

Olive Oil Protects Against Breast Cancer

One woman in 231 will get breast cancer before age 39; 1 in 25 women will develop the disease between ages 40 and 59; and 1 in 15 will develop it between ages 60 and 79. If a woman lives to be 90, her lifetime breast cancer risk is about 1 in 7. These figures are sobering and scary. But because this disease is so common, there is a lot of research into prevention going on—as well as research into effective early detection and medical treatment. No one would disagree that prevention trumps treatment any day, and it looks like one wonderful food may be an important aspect of prevention in the modern diet: olive oil.

Olive oil is rich in a fatty acid called oleic acid. This is a monounsaturated fat, which means that it has the best of both worlds: it stays liquid at room temperature, making it more heart-healthy than saturated fats, which solidify at room temperature; and it only has one double bond, which means that it is highly stable and doesn't oxidize easily, even when heated at high temperatures. According to research published in the Annals of Oncology last March, oleic acid considerably blocks the action of an oncogene—a cancer-causing gene—in test-tube studies using human breast cancer cells.

About one-fifth of breast cancer patients have high activity of an oncogene called Her-2/neu. This is associated with tumors that are aggressive and that make prognosis poor for the patient. Oleic acid dramatically reduces the activity of Her-2/neu, cutting it by about 45 percent. It also boosts the effectiveness of the drug Herceptin (trastuzumab), which slows breast cancer growth by inhibiting Her-2/neu expression.

This could help to explain why the olive-oil-rich Mediterranean diet seems so protective against breast cancer. More reasons to pour on the olio: it also appears to reduce risk of heart disease and of ovarian and stomach cancers. Use extra-virgin, cold-pressed olive oil whenever you use oil for cooking. Dip fresh, crusty bread in good olive oil mixed with freshly pressed garlic instead of butter (and indulge in moderation; even olive oil won't make white bread nutritious or low-calorie). Instead of buying salad dressing in the store—where they're usually made with soybean or canola oils instead of olive oil, and where they are usually tainted with artificial flavors and too much salt—follow this simple recipe: combine three parts oil with one part vinegar (I like balsamic, but you can also use red wine vinegar). Add finely minced shallot or garlic. If you like a Dijon flavor, also add a teaspoon of Dijon mustard. Shake vigorously, blend in a blender, or use a hand blender to emulsify the dressing. Toss your salad greens in a tablespoon or two of this dressing just before serving.

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To learn more about how Dr. Mindell can help you get into the best shape of your life, visit: http://keith.freelife.com/redir.cfm?page=/info/nutrition/drearlmindell/body.cfm

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PCisms (Politically Correct Terminology)

Stupid – Intellectually Impaired

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Copyright – 2006

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