From: Bob Osgoodby - bob@adv-marketing.com
The Business Organ for the Small Business Community
Sponsor - Advanced Marketing at http://www.adv-marketing.com

** Biz-Tips by Dr. Kevin Nunley – Links

** Stupid Quotes

** Featured Article - ebay's Rules Are Changing, Again! by Claude Bourgoin

** Quote of the Day

** A Little Levity – Passport

** Stress Tip by Dr. Rae Baum

** Handy Household Tips

** Health Tip of the Week – Exercising Safely

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- 10/26

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Welcome

Welcome to those who have recently subscribed to this Newsletter. We have 52,000+ subscribers who receive this every Thursday. At the end of this Newsletter are instructions on how to "unsubscribe" if you don't wish to receive it in the future.

We have an Ad Position available in our "Tip of the Day" Newsletter.  Get your message to over 55,000 subscribers for just $3 an issue.  To place your ad, go to our web site at:

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Stupid Quotes

"Now, the only thing that remains unresolved is the resolution
of the problem."

- Thomas Wells, Ontario legislature minister

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- 10/27

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Biz Tips
by Dr. Kevin Nunley

Links

Stick with old fashioned blue, underlined links.  Links that aren't underlined and are different colors may look better, but a lot of hurried prospects won't notice they are links.  If the default florescent link blue color hurts your eyes, opt for a darker blue.

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Looking for ways to market your product, service, or idea? Ask Kevin! He'll give you fresh promotion ideas free. Reach Kevin Nunley and his staff of marketing experts at kevin@drnunley.com or 801-328-9006. See the promotion packages that are working best for his customers at http://DrNunley.com

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Trivia

East Germany's Communist government erected the Berlin Wall in August 1961. The total length of the Berlin Wall was 96 mi and had 302 watch towers and 20 bunkers. German border guards shot 77 people who tried to escape to the West over the wall during the course of its existence.

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- 10/20

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**Featured Article**

ebay's Rules Are Changing, Again!
by Claude Bourgoin

According to an open letter, Bill Cobb, in an effort to justify the price increases, and calm the outrage from ebay store user, says ebay is  "Resetting the Balance of the eBay Marketplace". This outrage from ebay Store users, and entrepreneurs who are making a business from the online auction moving inventory with the "Buy Now" feature, is fueled because their margins are slipping away as their auctions costs are climbing.

According to ebay, stores represent 83% of listing, while they only represent 9% of revenues. As stock prices are falling, shareholders are looking for ways to increase stock value, and the quickest and easiest way is always increasing revenues and lowering costs. So it should come as no surprise the cost of selling on ebay increases as they look to cut costs, regardless of their market share.

According to ComScore ebay holds an overwhelming share of the market, ebay reportedly received 66 of the estimated 68 million auction visitors in Feb, 2006, alone, while overall the market of online auction user is climbing every year by 10%.  Although there overall market is being nibbled away by other auction sites like Bidz.com and uBid.com overall eBay continues to grow and this price structure change will not have much bearing on eBay's success and growth.

As bad as some portray this price structure changes as a bad thing for ebay Store sellers, especially the low margin popular product and the garbage peddlers.  A number of other excellent online auctions that offer excellent business opportunities for the online entrepreneur and offer much lower selling costs are just waiting for the polarizing effect of ebay to let up. These players don't have near the same level of traffic, but this may change, as sellers explore new avenues to move their inventories.

This segmentation, forced on by ebay will have a major impact on the low margin sellers. These sellers are moving cheap article or their selling popular items that buyers expect to pay less from ebay, then if they where purchased from a retail chain. These retailers are faced with a more complex management and organizational structure, as seller use multiple auctions and sites to move a product line that they used to move exclusively through ebay. Needing multiple accounts and maintaining multiple stores inventories from different online auctions or web site will increase management complexity that may increase the entry level barriers for the new would-be online entrepreneurs.

I don't see ebay being dethroned any time soon, but it will be interesting to see this market segment itself as major players like Yahoo and Google move in. As ebay gets out of some of the less profitable niches this will be the fuel in the fire to get this market segmentation going.

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Author, Claude Bourgoin (MBA) is an online marketing consultant and online and offline auction expert and a contributing author to http://www.mightybids.com

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Did You Know

 You can place a free ad for your business on our website.
        Go to - http://www.adv-marketing.com and click on
 "Free Classified Advertising"

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Quote of the Day

"Age is of no importance unless you are a cheese."

-  Billie Burke, Actress (she is most remembered for her role as Glinda the Good Witch in "The Wizard of Oz")

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A Little Humor

Passport
=-=-=-=-=

An elderly gentleman of 83 arrived in Paris by plane. At the French customs desk, the man took a few minutes to locate his passport in his carry-on bag.

"You have been to France before, monsieur?" the customs officer asked, sarcastically.

The old man admitted he had been to France previously.

"Then you should know enough to have your passport ready." the French official smirked.

The American said, "The last time I was here, I didn't have to show it."

"Impossible. Americans always have to show your passports on arrival in France!" the Frenchman replied incredulously.

The American senior gave the Frenchman a long hard look. Then he quietly explained.

"Well, when I came ashore at Omaha Beach on D-Day on June 6, 1944 to help liberate this country, I couldn't find any customs officer to show it to."

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My friend has a lifesaving tool in her car.

It's designed to cut through a seatbelt if she gets trapped.

She keeps it in the trunk.

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A popular airline recently introduced a special half rate fare for wives who accompanied their husbands on business trips. Expecting great feedback, the company sent out letters to all the wives of businessmen who had used the special rates, asking how they enjoyed their trip.

Letters are still pouring in asking, "What trip?"

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Two housewives were discussing their home lives over shopping. One said, "It seems like all Alfred and I do anymore is fight. I've been so upset over our last fight I've lost 20 pounds."

"Why don't you just leave him then?" asked her friend.

"Oh! Not yet." the first replied, "I'd like to lose at least another 10 pounds."

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If the left side of the brain controls right side of the body
and vice versa, does this mean that only left handed people
are in their Right Mind?

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Publications of Interest

In each issue, we swap a notice with another E-zine.  Most of the time they are invitations to subscribe to their publication, but sometime it could be for a product or service they provide.

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Stress Tip
by Dr. Rae Baum

You will find this "Stress Tip Message" helpful to stay focused and on purpose.  You can put this message to work by reading it often throughout the day.

Break the rules of aging by extending your realm of possibilities

- Dr. Rae

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- 9/9

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Handy Household Tips

Pour a little bleach on your outside trash in order to keep the animals away.

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Health Tip of the Week
by Dr. Earl Mindell

Exercising Safely

Weekend warriors, take note: if you sit on your rear all week and think it's fine to head out and play a two-hour game of basketball on Saturday, you may want to reconsider. This is especially true if you have not been evaluated for cardiovascular disease, and don't know whether you might have high blood pressure, high cholesterol, or other risk factors for a heart attack that you can't see on the outside. If you are overweight or obese, you already know you've got one of the risk factors for heart attack. Get a thorough checkup before you decide it's time to start training for that marathon you always promised yourself you'd run before you got too old.

Some folks have an all-or-nothing attitude about working out: they do it all-out once in a blue moon, and then let it slide for days, weeks, or months. Then, alarmed by their increasing flabbiness, tiredness, and loss of strength, they jump in once more for a frantic workout or two…followed by an even longer period of sloth. These folks are not doing anything to improve their fitness or health, and they may be putting themselves at risk for a fatal coronary event. In hot weather, people who are overweight and not accustomed to exercising are more likely to suffer heat exhaustion, heat stroke, or dehydration. Those who slam too much water in an effort to prevent dehydration can actually become over-hydrated and sodium depleted, which can be fatal.

Now, let's put this in perspective before you decide you might as well just stay on the couch until it becomes a permanent part of your anatomy. Your risk of sudden death during a strenuous workout is extremely low. In one study, the risk of dying during the London marathon over a 23-year span turned out to be about one in 67,414—a risk comparable to many daily activities.

This having been said, let's be sure you go about it safely, especially if you're out of shape. If you overdo it enough to be sore the next day, you're in pain due to inflammation in the muscles that strikes following microscopic injury to the muscle fibers. This inflammation then triggers the release of cytokines—inflammatory mediators—that cause the blood to become more "sticky" and more likely to clot. This slightly increases your risk of heart attack if you have pre-existing artery disease. If an arterial plaque ruptures and your blood is stickier than usual due to muscle inflammation, you could suffer a complete blockage when a clot lodges in a coronary artery. Another marker of inflammation, C-reactive protein (C-RP), is also produced in response to over exercising; high C-RP levels are associated with the rupture of artery plaques.

A diet high in omega-3 fats (best sources: fish and flaxseeds), vitamin E, and the herbs ginger, turmeric, and garlic help reduce blood "stickiness" and combat inflammation. (You can take ginger, turmeric, and garlic in concentrated supplement form if you prefer; use standardized extracts.) Arthur Siegel, M.D., a professor at Harvard Medical School and director of internal medicine at McLean Hospital in Belmont, Massachusetts, is a well-known expert on the health risks of strenuous exercise. He recommends the following:

• Don't suddenly increase the intensity or duration of your exercise program. Slow and steady wins the race! Definitely increase both intensity and duration as you make fitness gains, but do so very gradually, over a period of weeks.  • If you have cardiovascular risk factors and plan to do an extra-long or tough workout, or if you plan to compete in an athletic event, check with your doctor about taking a low-dose aspirin (81 mg) on the day before and the day of the event.

• If you're out of shape and just getting started on a program, get thoroughly screened for hypertension, diabetes, and coronary artery disease. Depending on your level of risk, you may end up having a treadmill test with an EKG to determine your safest intensity level.

• Use a heart rate monitor to maintain the right intensity. These can be bought at most sporting-goods stores. If you're exercising so hard that you can't carry on a conversation, or you're sweating profusely, you may be pushing it a bit too hard.

If you need help keeping your workouts challenging but not too challenging, the help of a personal trainer can be invaluable. You don't necessarily need to have one at every workout; just call on him or her when you're bored and want to take your program up a notch.

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To learn more about how Dr. Mindell can help you get into the best shape of your life, visit: http://keith.freelife.com/redir.cfm?page=/info/nutrition/drearlmindell/body.cfm

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PCisms (Politically Correct Terminology)

A Crook - Morally (Ethically) Challenged

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Best Wishes
Bob
Copyright – 2006

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