From: Bob Osgoodby - bob@adv-marketing.com
The Business Organ for the Small Business Community
Sponsor - Advanced Marketing at http://www.adv-marketing.com

** Biz-Tips by Dr. Kevin Nunley – Tell Them Why They Should

** Stupid Quotes

** Featured Article - MOST Powerful Marketing and Advertising on the Planet! by Matthew Hesser

** Quote of the Day

** A Little Levity – Tidy Housekeeper?

** Stress Tip by Dr. Rae Baum

** Handy Household Tips

** Health Tip of the Week – Buyer Beware: Take It Easy On The Iodine

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- 10/26

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Welcome

Welcome to those who have recently subscribed to this Newsletter. We have 52,000+ subscribers who receive this every Thursday. At the end of this Newsletter are instructions on how to "unsubscribe" if you don't wish to receive it in the future.

We have an Ad Position available in our "Tip of the Day" Newsletter.  Get your message to over 55,000 subscribers for just $3 an issue.  To place your ad, go to our web site at:

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Stupid Quotes

I think there is a world market for maybe five computers."

- Thomas Watson, chairman of IBM, 1943

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- 10/27

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Biz Tips
by Dr. Kevin Nunley

Tell Them Why They Should

Point your marketing to prospects who are sitting on the fence.  Don't worry about people who you know will be jumping up and down to buy your new product the moment it comes out.  Also don't waste time on those who have zero interest.  Instead, go after that huge and fascinating audience that could fall in love with your new offer if only they were told why they should.

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Looking for ways to market your product, service, or idea? Ask Kevin! He'll give you fresh promotion ideas free. Reach Kevin Nunley and his staff of marketing experts at kevin@drnunley.com or 801-328-9006. See the promotion packages that are working best for his customers at http://DrNunley.com

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Trivia

A newborn gray whale calf is an average 16 feet long. For reasons unknown, all gray whale calves are born in the warm, shallow lagoons of Baja, California.

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- 10/20

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**Featured Article**

MOST Powerful Marketing and Advertising on the Planet!
by Matthew Hesser

It sounds too simple to be true, but it really is... A well-targeted and timely PRESS RELEASE to the media is the most powerful form of marketing and advertising on the planet! A high quality press release, with the proper targeting and distribution to reach the correct media members, could have many businesses sailing on a sea of new sales and profits. Just one feature or a mention in a popular or targeted business publication has the potential to cause some business's phones to literally be ringing off the hook! The next big question that arises, "How do you go about writing a quality press release that will grab the attention of the media and your particular audience?” Here are some tips to help you succeed:

Pick a "Newsworthy" Angle. Press releases are not an advertisement. Do not try to sell your product or service. Do not use "hype" in press releases. Instead give the media what they want and they will give you what you want. Now, what the press and media really want is a story! Just provide the Who, What, When, Where and How with regards to the uses of your products and/or services in a story format. Show examples of ways that people have used your products and services to their benefit. If you can include some emotions in your story all the better. Ask yourself: “Would this be something that I might read in a newspaper?“

Get a Good Start. The headline and the first few sentences of the first paragraph are the absolutely most important part of the press release. If you don't catch the reader’s interest here you will lose your audience. The best way to do this is to use your most hard-hitting information FIRST rather than build to a climax. This may be opposite to what you would normally do when writing other material - but it does work! What follows in your press release are the details that SUPPORT your story or theme.

Write to the Media. Remember, a journalist, editor or reporter, not necessarily a client, is reading your press release. It's not your job to sell them your product or service. It IS your job to give them an interesting story or piece of news that they will be happy to share and announce to their audience.

Keep your release short and to the point. It should contain no more than about 500 words and no more than two pages. Include your contact information. Provide full contact name, company name, full address, phone number, email address and Web site URL. The contact name should be someone who is knowledgeable and available to answer any questions by media members such as editors, reporters and journalists. Targeted press releases to the media have helped thousands of companies succeed. They are the most powerful form of marketing and advertising on the planet! Remember: One article is all it takes!

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Matthew Hesser is President and CEO of Majon International, one of the most popular internet marketing and advertising companies on the internet located at: http://www.majon.com To get a high quality targeted press release written and/or distributed to the press and media, as well as get GUARANTEED media and press coverage for your business please visit: http://www.advanced-pr.com

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Did You Know

 You can place a free ad for your business on our website.
        Go to - http://www.adv-marketing.com and click on
 "Free Classified Advertising"

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Quote of the Day

"Success  ... My nomination for the single most important ingredient is energy well directed."

- Louis Lundborg, Banker

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- 11/30

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A Little Humor

Tidy Housekeeper?
=-=-=-=-=-=-=-=-=-=

The bride was anything but a tidy housekeeper. It didn't bother her much until one evening when her husband called from the hallway, somewhat dismayed:

"Honey, what happened to the dust on this table? I had a phone number written on it."

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When my daughter was about four years old, she still had a hard time grasping the concept of marriage. So, I got out our wedding album, thinking visual images would help, and explained the entire service to her.

Once finished, I asked if she had any questions, and she replied, "Oh. I see. Is that when Mommy came to work for us, daddy?"

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I pulled up to the drive-thru of a fast-food restaurant and ordered coffee. I asked the clerk to put some ice cubes into the cup so that I could drink the cool coffee quickly.

At the window, there was a delay. Finally, the clerk came to the window looking frustrated, and announced, "I'm having a problem. The ice keeps melting."

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Jerry was recovering from day surgery when a nurse asks him how he was feeling.

"I'm ok but I didn't like the four-letter-word the doctor used in surgery," he answered.

"What did he say," asked the nurse.

"OOPS!"

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Exaggeration is a billion times worse
than understatement

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Publications of Interest

In each issue, we swap a notice with another E-zine.  Most of the time they are invitations to subscribe to their publication, but sometime it could be for a product or service they provide.

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Stress Tip
by Dr. Rae Baum

You will find this "Stress Tip Message" helpful to stay focused and on purpose.  You can put this message to work by reading it often throughout the day.

Trust empowers.  Trust yourself, your thoughts, your choices, your decisions and your actions. Trust what you already know, and accept being uncertain.

- Dr. Rae

~ Need help with this?  Invest in yourself...  Contact The Baum Group at mailto:TheBaumGroup@YourStressMatters.com

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- 9/9

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Handy Household Tips

Don't throw out all that leftover wine. Freeze into ice cubes for future use in casseroles and sauces.

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Health Tip of the Week
by Dr. Earl Mindell

Buyer Beware: Take It Easy On The Iodine

A quarter-cup of kelp contains almost 300 percent of the body's daily requirement for iodine. Kelp supplements can contain enormous amounts of iodine—up to 57,000 mg (57 grams). Other seaweeds, including agar and arame, are also very rich in iodine.

The thyroid gland is the body's metabolic regulator, and some sources recommend using iodine-rich kelp supplements to gently boost thyroid activity. But iodine deficiency is extremely rare in the United States and other developed nations because most of us consume iodized salt. You can take in up to 1,100 mg (1.1 grams) of iodine per day safely, so you can use powdered kelp as a seasoning without getting too much iodine, but buyers beware when it comes to supplements made from kelp. You could end up getting too much iodine, which can lead to hyperthyroidism (overactive thyroid)—a potentially dangerous condition that can lead to high blood pressure and heart damage.

Too much iodine can also make existing acne worse. On the other hand: kelp supplements could be a perfect, natural way to supplement iodine in developing nations, where iodine deficiency still causes developmental disability and thyroid disease in millions of people.

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To learn more about how Dr. Mindell can help you get into the best shape of your life, visit: http://keith.freelife.com/redir.cfm?page=/info/nutrition/drearlmindell/body.cfm

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PCisms (Politically Correct Terminology)

Morally Handicapped - Someone Who Has No Other Reason To Park
In A Handicapped Zone

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Best Wishes
Bob
Copyright – 2006

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