From: Bob Osgoodby - bob@adv-marketing.com
The Business Organ for the Small Business Community
Sponsor - Advanced Marketing at http://www.adv-marketing.com

** Biz-Tips by Dr. Kevin Nunley – "Contact Us" Form

** Stupid Quotes

** Featured Article - Your Approach Makes a Difference by Kelley Robertson

** Quote of the Day

** A Little Levity – The Mulligrubs

** Stress Tip by Dr. Rae Baum

** Handy Household Tips

** Health Tip of the Week – Hypertension Medications Dangerous During First Trimester Of Pregnancy

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- 10/26

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Welcome

Welcome to those who have recently subscribed to this Newsletter. We have 52,000+ subscribers who receive this every Thursday. At the end of this Newsletter are instructions on how to "unsubscribe" if you don't wish to receive it in the future.

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Stupid Quotes

"If you crash, you can be injured."

- Honda CRX Manual

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- 10/27

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Biz Tips
by Dr. Kevin Nunley

"Contact Us" Form

Get more people to fill out your "contact us" form: Cut down on the number of questions.  People will give a few answers, but they HATE telling you how much money they make and details about their home and business.  Make all but the most essential answers optional.

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Looking for ways to market your product, service, or idea? Ask Kevin! He'll give you fresh promotion ideas free. Reach Kevin Nunley and his staff of marketing experts at kevin@drnunley.com or 801-328-9006. See the promotion packages that are working best for his customers at http://DrNunley.com

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Trivia

Romanus, a Byzantine soldier, while confined to the guardhouse, dreamed he was sitting beside Byzantine Empress Eudokia. When he reported the dream to a guard, he was tried and sentenced to death. However, the empress heard the story, arranged for his pardon, and two years later when Emperor Constantine X died, she married the soldier, who became Emperor Romanus IV Diogenes.

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- 10/20

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**Featured Article**

Your Approach Makes a Difference
by Kelley Robertson

Not long ago my wife and I were planning a get- together with some friends and wanted to serve a cheese board after dinner. So, we ventured to a local market to look for some cheeses.

We asked for one particular cheese at the first vendor we visited and were told that they did not carry it. No effort was made to recommend anything else and we left without making a purchase.

As we walked through the market, I noticed the cheese we wanted at another vendor. After tasting it and several others, we selected two cheeses. Total sale: $17.

A few moments later we ventured across yet another cheese vendor. As we looked at their selection, an employee asked if she could help us. We told her that we were looking for some cheeses to serve at an upcoming dinner. She immediately asked us what we had already selected then made several suggestions and gave us the opportunity to sample them. However, instead of providing the sample on a toothpick like the second vendor, she placed each cheese on a cracker. And, as she handed the first sample to us, she pointed out where the crackers were stocked. As the conversation continued she asked us several more questions and recommended several other cheeses which we purchased.

When we had finished selecting our cheeses, my wife stated that she was interested in buying some of their fresh olives. The sales person got us started by suggesting her favorites, encouraged us to sample the variety of olives she had on display, then left us alone while she took care of other customers. A few minutes later she returned, portioned out my wife’s choice and suggested that we come into the stall to look at fresh dips and spreads. She followed this by stating that she had put our purchases in a basket and would help us with them we were ready to leave. How could we refuse?

Of course, once in the “store” we spotted some additional items that would complement our meal. When we advised her a few minutes later that we were finished she took the basket with our purchases to the cashier and wished us a great day. Total sale: $70.

There is no doubt in my mind that this particular vendor generates a lot more revenue than her nearby competitors. Not to mention the repeat business she’ll get from us in the future.

There are several great sales and business lessons to be learned from this experience.

First, she took interest in our particular situation. Her approach to the sales process and desire to help us select the best cheeses for our dinner helped her stand out from her competitors. Zig Ziglar once said, “You can get anything in life you want if you just help enough other people get what they want.” Her attention made us feel special and prompted us to spend more money.

Second, she asked us a few questions. Unlike the first two cheese vendors, she found out what we liked, what we had already bought, and when during the we were planning to serve the cheese (after dinner versus before dinner). Although virtually everyone in sales is told to ask questions, my experience has taught me that most people have a tendency to skip this step.

However, a few key questions can help you uncover vital pieces of information that will help you make more appropriate suggestions or recommendations to your prospect, customer or client. Remember, you don’t have to conduct an interrogation—you just want to learn a bit more about your customer’s wants, needs and particular situation. And depending on what you sell, this can expand to their likes and dislikes.

Third, she increased the size of the sale by pointing out additional items such as the crackers. Plus, when she gave us the samplings of cheese, she used these products which gave us the opportunity to try them with zero risk.

I’m not suggesting that you give every customer a free sample of your product—that’s not realistic in many situations. However, think of how you can reduce the risk of doing business with you especially if you are dealing with a first time customer or client.

Fourth, she dealt with, ad took care of, multiple people at the same time. Although she invested some time dealing directly with us, she did excuse herself to help other customers several times. And my wife and I certainly didn’t take offense to this because we knew she’d return to help us.

Regardless of what you sell and to whom, you can probably make some changes to your approach to stand out from your competition and make it easier for people to buy from. Don’t wait. Do it now!

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Kelley Robertson works with specialty retailers to help them capture more from each sale. He is the author of two books including the best-seller, Stop, Ask & Listen—Proven Sales Techniques to Turn Browsers into Buyers. Receive a FREE copy of 100 Ways to Increase Your Sales by subscribing to his free newsletter available at http://www.RobertsonTrainingGroup.com.

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Did You Know

 You can place a free ad for your business on our website.
        Go to - http://www.adv-marketing.com and click on
 "Free Classified Advertising"

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Quote of the Day

"Everyone who got where they are ... had to begin where they were."

- Richard L Evans

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- 11/30

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A Little Humor

The Mulligrubs
=-=-=-=-=-=-=-=

Grandma Jones from the valley had never experienced a sick day in her life, so she didn't take it kindly when a bad case of the mulligrubs sent her to the hospital for observation.

By the time a pair of husky interns got Grandma tucked into bed, she had managed to complain about everything: the temperature, the lights, the skimpy gown, the food and the mattress, especially, the mattress.

Suddenly, Grandma spotted a small plastic item with a button, attached to a cord. "What's that?" she demanded.

"If you need anything in the middle of the night, Grandma," said one of the interns, "just press that button."

"What does it do, ring a bell?" she asked.

"No, it turns on a light in the hall for the nurse on duty," the intern replied.

"A light in the hall?" responded Grandma. "Look, I'm the sick one around here. If the night nurse needs a light on in the hall, she can get up and switch it on herself."
 

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An Englishman is flying off for a visit to Australia. As the plane gets ready to land, the cabin attendant hands out information cards. The man carefully goes through the standard questions -- name, nationality, passport number, etc. -- but he seems to puzzle over one item:

"Have you ever been imprisoned?"

After thinking it over for some time, he writes: "I didn't know it was still a requirement."

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My boyfriend, Tim, a mechanic, does work for the Air Force Academy. One day, a guard asked, "Mind if our new guard dog practices sniffing your truck?

Tim obliged and the dog went to work. Almost immediately, it latched onto a scent and jumped into the truck bed sniffing furiously.

Tim became nervous. There were no drugs or weapons. What could the dog be after? A few minutes later, the guard approached Tim.

"Sorry," he said sheepishly, "our dog ate your lunch."

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My wife was standing in the kitchen chatting to her tall, slim daughter, when our grandson came into the room. "Grandma," he said, "Mummy is much taller than you."

"Yes, she is," said my wife with mock sadness."

"But don't worry, Gran," he continued after a sympathetic pause, "you're much wider."

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A computer virus is a terminal illness.

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Publications of Interest

In each issue, we swap a notice with another E-zine.  Most of the time they are invitations to subscribe to their publication, but sometime it could be for a product or service they provide.

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Distinctive Business Womens (DBW) Newsletter & Ezines - is
published the 5th and 20th of each month

Published by, Distinctive Impressions, 1131 Manzanita Drive,
Suite #329, Pacifica, California 94044-4348 (650) 738-9865

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Stress Tip
by Dr. Rae Baum

You will find this "Stress Tip Message" helpful to stay focused and on purpose.  You can put this message to work by reading it often throughout the day.

Lead and delegate with confidence, imagination, kindness, and truth.  There is power in confidence, imagination, kindness, and the truth

- Dr. Rae

~ Need help with this?  Invest in yourself...  Contact The Baum Group at mailto:TheBaumGroup@YourStressMatters.com

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- 9/9

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You Know You Live in Southern California if…

You make over $250,000 a year and still can't afford a house.

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Health Tip of the Week
by Dr. Earl Mindell

Hypertension Medications Dangerous During First Trimester Of Pregnancy

Women of reproductive age are requiring blood pressure-lowering medications more and more often, as obesity and Type 2 diabetes become increasingly common in ever-younger populations. New information reveals that any woman who needs to use blood pressure medicines should be sure to use contraception that absolutely won't fail, because of risks to the fetus even in the first trimester of pregnancy.

The subject of the most recent research in this area is ACE inhibitors, which have long been known to cause serious problems when taken by mothers in the second or third trimester of pregnancy—problems that are so common with this drug that they have their own name, “ACE inhibitor fetopathy.” Researcher William O. Cooper, M.D. of Vanderbilt University analyzed data from 29,507 women in a Tennessee Medicaid program and found that the risk of major malformations in the infants of mothers who took these drugs in their first trimester (between 1985 and 2000) was between 1.72-fold and 4.72-fold. Malformations affected the hearts and nervous systems of the babies, and some were incompatible with survival. A potential risk was also found with other hypertension drugs, including beta-blockers, diuretics, and calcium channel inhibitors during early pregnancy—a time when many women don't even know they're pregnant yet.

The use of ACE inhibitors to treat high blood pressure in women aged 15 to 44 rose 83 percent between 1995 and 2002. In an editorial published alongside Dr. Cooper's study, J.M. Friedman, M.D., Ph.D. of the University of British Columbia in Vancouver describes the urgent need to re-evaluate all of the blood pressure-lowering drugs to figure out whether they are teratogenic (cause birth defects). Of the 47 drugs given for hypertension, the teratogenic effects of 39 are unknown, and the data on the other 8 are scanty.

Up to 5 percent of women are believed to have chronic hypertension before pregnancy. Another 5 to 8 percent develop it during pregnancy. Natural remedies for hypertension can help—including potassium (one to two grams per day), magnesium (500 to 600 mg/day), and calcium (1,000 to 1,200 mg/day) in adequate daily amounts from diet and supplements; plenty of garlic in diet or supplement form; coenzyme Q10; and the herb hawthorn. Cutting out dietary salt and eating a whole-foods, fiber-rich, plant-based diet are other important steps to take, as is incorporating daily exercise.

Any woman of childbearing age who is hypertensive should try to get her blood pressure under control before conceiving, and should take extra care to prevent pregnancy if using medications to control blood pressure. (Turning to oral contraceptives, however, isn't advisable, since Pill users have 1.5 to 3 times the likelihood of developing hypertension, blood clots, stroke, and heart attack compared to non-Pill users.)

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To learn more about how Dr. Mindell can help you get into the best shape of your life, visit: http://keith.freelife.com/redir.cfm?page=/info/nutrition/drearlmindell/body.cfm

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PCisms (Politically Correct Terminology)

Lazy - Motivationally Dispossessed

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Copyright – 2006

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