From: Bob Osgoodby - bob@adv-marketing.com
The Business Organ for the Small Business Community
Sponsor - Advanced Marketing at http://www.adv-marketing.com

** Biz-Tips by Dr. Kevin Nunley – A Good Brochure
 
** Stupid Quotes

** Featured Article – Communicating Effectively by Nido Qubein
 
** Quote of the Day

** A Little Levity – Advertising

** Stress Tip by Dr. Rae Baum

** Health Tip of the Week – Diabetes: A Worldwide Problem

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- 10/27

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Welcome

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Stupid Quotes

"Police Begin Campaign To Run Down Jaywalkers."

- Newspaper headline

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- 10/27

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Biz Tips
by Dr. Kevin Nunley

A Good Brochure

In many industries, it's hard to get work unless you have a good brochure. Desk-top publishing makes it easy for anybody to turn out a professional looking brochure in no time. Give the opening panel of your brochure a headline that shouts your most popular benefit.

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Looking for ways to market your product, service, or idea? Ask Kevin! He'll give you fresh promotion ideas free. Reach Kevin Nunley and his staff of marketing experts at kevin@drnunley.com or 801-328-9006. See the promotion packages that are working best for his customers at http://DrNunley.com

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Trivia

In the 1700’s, Common entertainment included playing cards. However, there was a tax levied when purchasing playing cards but only applicable to the "Ace of Spades." To avoid paying the tax, people would purchase 51 cards instead.
Yet, since most games require 52 cards, these people were thought to be stupid or dumb because they weren't "playing with a full deck."

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**Featured Article**

Communicating Effectively
by Nido Qubein

Most of the verbal communicating you do is from one individual to another.  This is true whether you're in a family, social, or a work setting.

One-on-one verbal communication affords the greatest opportunity for precision, because immediate feedback can tell you whether you were understood accurately.

But communicating effectively involves more than just accuracy.  The purpose of most communication is to influence the attitudes and behaviors of those whom we address.  Since the human race is composed of billions of individuals, each with a different way of responding, no one approach is universally effective.  So it's important that you learn to express yourself accurately and in a way that will accomplish your purpose toward the individual you're addressing.

The Basic Process Of Communicating

To achieve precision and effectiveness in communicating, you should understand the basic process of communication.  It has four requirements:

¨       A message must be conveyed.

¨       The message must be received.

¨       There must be a response.

¨       Each message must be understood.

Let's look at these requirements one at a time.

A Message Must Be Conveyed

That sounds simple enough.  You know what your thoughts are, and you know how to translate them into words.  But that's where we lose the simplicity.

Each of us has our own mental dialect.  It is the common language of the culture in which we grow up, modified by our own unique life's experiences.  Our life's experiences add color and shades of meaning to different words.

When you speak, your mental dialect must be translated into the mental dialect of the hearer.  So the words you speak acquire a different color when they pass through the ears of the person who hears you.

It Depends Upon Where You Are

You can probably think of numerous opportunities for misunderstandings on your job and in your culture.  If you tell your travel agent you want a flight to Portland, be sure to specify Maine or Oregon.  Otherwise, you may end up on the wrong coast.  A colleague of mine once flew to Ohio to keep a speaking engagement in Columbus.  Too late, he realized that the group he was to address was in Columbus, Georgia.  If someone in my hometown of High Point, North Carolina asks me, "How did Carolina do in the big game last night?" I know the reference is to the Tar Heels of the University of North Carolina.  If somebody in Columbia puts the question in those precise words, I know that "Carolina" means the Gamecocks of the University of South Carolina.  In most cities, if you ask a newsstand operator for the Sunday Times, you'll be handed a New York Times.  But in St. Petersburg, Florida, or Seattle, Washington, you're likely to get the local newspaper.

A Message Must Be Received

The second basic requirement of the one-on-one communication process is that the message be received and understood.  Effective communicators know that they have not conveyed their meaning until they have made sure that the other person has received it exactly as they sent it.  They test, with questions and observations, to make sure that the real meaning they wanted to convey has passed through the filters and has been received and understood.

There Must Be A Response

The goal of all communication is to obtain the desired response.  You want to say something correctly, and have your hearer understand what you mean by it.  But you also want the hearer to do something in response.

Each Message Must Be Understood

Once a message has been delivered, received and responded to, it's time to take stock of what each person has communicated.  The cycle of communication is complete only when you come away with a clearer understanding of the person with whom you sought to communicate.  You may not always agree with the other person, and the other person may not always agree with you -- but it is important that you understand each other.

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Nido Qubein Member: Speakers Roundtable Web site: http://www.speakersroundtable.com    Email: office@SpeakersRoundtable.com

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Did You Know

 You can place a free ad for your business on our website.
        Go to - http://www.adv-marketing.com and click on
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Quote of the Day

Never bear more than one trouble at a time. Some people bear three kinds - all they have had, all they have now, and all they expect to have.

Edward Everett Hale

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- 11/30

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A Little Humor

Advertising
=-=-=-=-=-=

I was at a yard sale one day and saw a box marked "Electronic cat and dog caller-- guaranteed to work."

I looked inside and was amused to see an electric can opener.

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The distraught young man was crying at the bar. The bartender offered him a free drink. "What's the trouble?" asked the friendly bartender.

"I got kicked out of chef school," said the sad man.

"How come?"

"They said I gave them the oldest excuse in the book, and all I did was tell the truth."

"What did you say?"

"I told them the dog ate my homework."

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I had an offer from a large company and they offered to fly me outon business class, to the meeting . During the return flight we were given gourmet brownies and cookies. Not hungry, I decided to save them for later, so I placed them in an airsickness courtesy bag.

After the plane landed I got up to leave and a stewardess approached me. She asked, "Sir, would you like for me to dispose of that for you?"

I said, "No thanks, I'm saving it for my kids."

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Three women - one German, one Japanese and a hillbilly were sitting naked in a sauna.  Suddenly there was a beeping sound. The German pressed her forearm and the beep stopped the others looked at her questioningly.

"That was my pager," she said. " I Have a microchip under the skin of my arm."  A few minutes later, a phone rang. The Japanese woman lifted her palm to her ear.  When she finished, she explained, "that was my mobile phone. I have a microchip in my hand."  The hillbilly woman felt decidedly low tech. Not to be outdone, she decided she had to do something just as impressive.

She stepped out of the sauna and went to the bathroom. She returned with a piece of toilet paper hanging from her behind. The others raised their eyebrows and stared at her.  The hillbilly woman finally said, "well, will you look at that. I'm gettin' a fax."

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"Never remember what you
can afford to forget."

 

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Publications of Interest

In each issue, we swap a notice with another E-zine.  Most of the time they are invitations to subscribe to their publication, but sometime it could be for a product or service they provide.

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Stress Tip
by Dr. Rae Baum

You will find this "Stress Tip Message" helpful to stay focused and on purpose.  You can put this message to work by reading it often throughout the day.

To have vision and to inspire others requires your commitment, your concentration, and living your purpose.

- Dr. Rae

~ Need help with this?  Invest in yourself...  Contact The Baum Group at mailto:TheBaumGroup@YourStressMatters.com

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- 9/9

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You Know You're from Southern California When ...

It's sprinkling outside, so you leave for work an hour early to avoid all the weather-related accidents.

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Health Tip of the Week
by Dr. Earl Mindell

Here's some alarming news from the International Diabetes Federation: the number of people with diabetes worldwide has surged from 30 million in 1986 to 230 million in 2006. That's a seven-and-a-half-fold increase. And 7 of the 10 countries with the highest incidence of diabetes are in the developing world. The vast majority of those diabetics have Type 2 (adult-onset) diabetes. Type 2 diabetes is strongly linked with obesity, which is in turn strongly linked with consumption of the Standard American Diet (SAD). Some of the poorest populations in the world are the ones being struck the hardest by a disease that many think of as a disease of affluence.

China has the greatest number of diabetics over the age of 20. Thirty-nine million people, or 2.7 percent of the adult population, are diabetic in China. The second-largest diabetic population on Earth is in India, numbering about 30 million—even scarier than the numbers from China, considering that 30 million amounts to around 6 percent of India's population.

This is a disaster in the making, but it has been in the works for quite some time—ever since Big Food (Pepsi-Co., Coca-Cola, Nestle, McDonald's, and other fast-food merchants) realized that a huge untapped market existed in third-world countries. Back in the 1980s, an estimated 10 to 20 percent of the populations of developing nations had inched above the poverty line to be able to afford things like Coke and Big Macs. Huge advertising campaigns swept these nations, and largely uninformed people who had no way of knowing the dark side of these foods ended up spending their hard-earned money on them. And people who couldn't really afford them bought them, too, spending the family's food money on junk instead of healthful whole food. Advertisements made these foods seem classier and higher-status than the indigenous foods that had sustained many of these people for so long.

Who can blame these people for trying to make their hard lives easier— and yes, let's admit it, a bit more pleasurable, at least in the short-term—by partaking of Western junk foods? Imagine the convenience of suddenly being able to open a can of fish instead of having to go out and catch it, or to be able to store food instead of having to always find and prepare fresh food. Imagine which foods you'd choose if you didn't really know that junk food was bad for you and for your children. It's just unconscionable that junk food purveyors didn't see this coming. I guess they were blinded by the dollar signs.

Back in 1983, an article entitled "Trick or Treat: The sticky world of food" was published in New Internationalist magazine, and it gives some insight as to the reasons behind the ballooning incidence of Type 2 diabetes in developing nations. The article's author, Alan Lundquist, wrote that the government of Zambia "recently banned Fanta advertising after it was discovered that 54 percent of seriously malnourished children in one hospital had ‘Fanta baby' written on their notes because they had been fed Fanta instead of food." This same kind of thing was happening all over the place: children growing up in poor families whose parents fed them processed junk instead of real food, as it became increasingly available and a sign of higher status. Third-world kids suddenly were being raised on pork and beans, lunch meat, Coke, and cookies instead of indigenous, nutritious foods.

Now, in 2006, the crows are coming home to roost. Millions of those people in developing nations who have bought into the Western processed-food mindset—what Lundquist wittily calls "Coca-Colanization"—are ending up diabetic. Their risks of heart disease, kidney failure, blindness, nerve degeneration, and early death are high—especially since the medical and public health systems in those countries are not prepared for this kind of crisis. Again, Big Food is getting ever-richer at the expense of the health of people all over the world. I wonder whether they're in cahoots with Big Pharma, who can expect their market to dramatically increase in those nations over the next few decades.

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To learn more about how Dr. Mindell can help you get into the best shape of your life, visit: http://freelife.com/Sites/keith/Redir.cfm?page=/info/nutrition/nutritionhome.cfm

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PCisms (Politically Correct Terminology)

Nitpicklike - Humor Challenged

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Best Wishes
Bob
Copyright – 2006

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