From: Bob Osgoodby - bob@adv-marketing.com
The Business Organ for the Small Business Community
Sponsor - Advanced Marketing at http://www.adv-marketing.com

** Biz-Tips by Dr. Kevin Nunley – Confidence And Enthusiasm
 
** Stupid Quotes

** Featured Article – Marketing Lessons from Ben and Jerry By Albert Grande
 
** Quote of the Day

** A Little Levity – First Fight
 
** Stress Tip by Dr. Rae Baum

** Health Tip of the Week – More Good News About Omega-3 Fats

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- 10/27

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Welcome

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Stupid Quotes

"If a President of the United States ever lied to the American people he should resign."

- Bill Clinton running for US Representative in 1974, commenting on Richard Nixon, seeking his removal from office - over the Watergate affair.

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- 10/27

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Biz Tips
by Dr. Kevin Nunley

Confidence And Enthusiasm

Show confidence and enthusiasm in what makes your product or service an improvement over what customers have been buying.

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Looking for ways to market your product, service, or idea? Ask Kevin! He'll give you fresh promotion ideas free. Reach Kevin Nunley and his staff of marketing experts at kevin@drnunley.com or 801-328-9006. See the promotion packages that are working best for his customers at http://DrNunley.com

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Trivia

In the marriage ceremony of the Ancient Inca Indians of Peru, the couple was considered officially wed when they took off their sandals and handed them to each other.

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**Featured Article**

Marketing Lessons from Ben and Jerry
by Albert Grande

Many years ago, I lived in Vermont when a new home-made ice cream store opened its doors.

The ice cream stand, located in Burlington, was in a gas station that had long ago been abandoned. This was not a fancy operation. This was very bare bones. It was functional without a lot of fluff.

Behind the counter were several ice cream machines that looked like they could barely work. The machines squeaked and moaned as they turned, creating home-made ice cream.

The people behind the counter had a passion for what they were doing. They eagerly served their customers whatever was requested. Each customer was treated as if they were special. A nod and a smile or positive comment accompanied each item sold.

Slowly by slowly the business grew. Ice cream cone by ice cream cone the word went out: if you want to get great ice cream, you need to check out Ben and Jerry’s. People flocked to the ice cream store. Soon, lines out the door were common. Ben and Jerry were advertising their product with powerful, word of mouth, viral marketing.

The reason for their success was more than just the ice cream. They gave back to the community. The owners started a tradition during the summer by showing free movies once a week. The movie was projected on a wall outside the ice cream stand. This became a much anticipated community event. Crowds showed up for every movie, with blankets and beach chairs. They turned the parking lot into a miniature drive-in theater. The crowds ordered a lot of ice cream. They all told a lot of their friends about Ben and Jerry’s. Now their marketing message was spreading like a virus.

I left Vermont and moved back several years later. The ice cream stand had moved down the street to a brand new location. Business was booming. The tradition of summer movies had been replaced by various community projects.

Now, the ice cream owners sponsored concerts, festivals and fairs and continued to give back to the community. They made a point of supporting local farmers. All of the milk and produce that went into their ice cream was always purchased locally, first.

After a few years, the demand for their ice cream increased. First demand increased in Vermont, then to neighboring states, and finally across the country. Pretty soon their products began to show up in grocery stores as well.

When Ben and Jerry’s were big enough to start selling stock, they had state-wide community meetings. The initial stocks (Initial Public Offering) were sold first, through these community meetings. Any Vermonter who wanted to buy part of Ben and Jerry’s company was given the opportunity. They always remembered the local community. They never forgot where they came from and their mission.

Ben and Jerry became very successful but never forgot they started in that abandoned gas station all those years ago. They always thought of their customers. They continued to give back to the community. They capitalized on word of mouth advertising and fierce brand loyalty.

They practiced the law of reciprocity. If you give something, you will get something. They always remembered their customers. They gave much to their customers and they got much back in return.

The lesson here is clear: have passion, then, take action. Ben and Jerry had big ideas that took their company to the next level. Always remember your customers and the power of word of mouth advertising.

Remember always, the law of reciprocity. When you give back, you get back...

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Albert Grande practices “The Law of Reciprocity”. He is an author, educator, Internet marketer and pizza man. Find a free copy of his e-book on “Big Ideas” at this link: http://grandepublishing.com/300.htm

Get his "Famous" Pizza Dough Recipe for free: http://www.pizzatherapy.com/squeeze.htm

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Did You Know

 You can place a free ad for your business on our website.
        Go to - http://www.adv-marketing.com and click on
 "Free Classified Advertising"

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Quote of the Day

You must feed your mind even as you feed your body, and to make your mind healthy you must feed it good, nourishing, wholesome thoughts.

- Norman Vincent Peale

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- 11/30

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A Little Humor

First Fight
=-=-=-=-=-=

Three weeks after her wedding day, Joanna called her minister. "Reverend," she wailed, "John and I had a DREADFUL fight!"
 
"Calm down, my child," said the minister, "it's not half as bad as you think. Every marriage has to have its first fight!"

"I know, I know!" said Joanna. "But what am I going to do with the BODY?"

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Abe and Esther are flying to Australia for a two-week vacation to celebrate their 40th anniversary. Suddenly, over the public address system, the Captain announces, "Ladies and Gentlemen, I am afraid I have some very bad news. Our engines have ceased functioning and we will attempt an emergency landing. Luckily, I see an uncharted island below us and we should be able to land on the beach. However, the odds are that we may never be rescued and will have to live on the island for the rest of our lives!"

Thanks to the skill of the flight crew, the plane lands safely on the island. An hour later Abe turns to his wife and asks, "Esther, did we pay our $5,000 PBS pledge check yet?"

"No, sweetheart," she responds.

Abe, still shaken from the crash landing, then asks, "Esther, did we pay our American Express card yet?"

"Oh, no! I'm sorry. I forgot to send the check," she says.

"One last thing, Esther. Did you remember to send checks for the Visa and MasterCard this month?" he asks.

"Oy, forgive me, Abie," begged Esther. "I didn't send that one, either."

Abe grabs her and gives her the biggest kiss in 40 years. Esther pulls away and asks him, "What was that for?"

Abe answers, "They'll find us!"

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NASA was interviewing professionals they were figuring on sending to Mars. The touchy part was that only one guy could go and it would be a one way trip, the guy not ever returning to Earth.

The interviewer asked the first applicant, an engineer, how much he wanted to be paid for going.

"One million dollars," the engineer answered. "And I want to donate it all to my alma mater--Rice University."

The next applicant was a doctor, and the interviewer asked him the same question.

"Two millions dollars," the doctor said. "I want to give a million to my family and leave the other million for the advancement of medical research."

The last applicant was a lawyer. When asked how much money he wanted, he whispered in the interviewer's ear, "Three million dollars."

"Why so much more than the others?" the interviewer asked.

The lawyer replied, "You give me three million, I'll give you one million, I'll keep a million, and we'll send the engineer."

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Two goats wandered into the junkyard and had a field day. One of them spent a particularly long time bent over a spool of film. When he was finished, the other goat came over. "So, did you enjoy the film?"

The goat replied, "To tell you the truth, I liked the book better."

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"People are forever calling me a hypochondriac,
let me tell you, that makes me sick."

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Publications of Interest

In each issue, we swap a notice with another E-zine.  Most of the time they are invitations to subscribe to their publication, but sometime it could be for a product or service they provide.

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Stress Tip
by Dr. Rae Baum

You will find this "Stress Tip Message" helpful to stay focused and on purpose.  You can put this message to work by reading it often throughout the day.

"Everyone has a purpose. Make time for yours because you do have someone/something that is important to you."

- Dr. Rae

~ Need help with this?  Invest in yourself...  Contact The Baum Group at mailto:TheBaumGroup@YourStressMatters.com

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- 9/9

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You Know You're from Southern California When ...

You don't know anyone's phone number unless you check your cell phone.

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Health Tip of the Week
by Dr. Earl Mindell

More Good News About Omega-3 Fats

In case you haven't yet added daily fish oil to your supplement regimen, here's some of the latest on the benefits of the omega-3 fats DHA and EPA:

In Korea, researchers made some interesting discoveries about the synergistic effects of fish oil and dietary restriction. Over a period of up to nine months, 40 percent fewer calories were fed to rats than they would be expected to eat if they had free access to as much food as they wanted. A control group got to eat as much as they liked. Some of the rodents got chow with 5 percent fish oil; others got chow with 5 percent corn oil. At four months and nine months, the animals were assessed for markers of oxidative status (activity of harmful free radicals in their bodies) and inflammation.

In particular, investigators looked at levels of the superoxide anion, a highly reactive type of free radical believed to play an important role in age-related degenerative diseases. They found that older mice on corn oil had superoxide levels 18 percent higher than younger mice eating the same diet. Young mice on the fish oil diet had superoxide levels that fell 60 percent below those of young mice on corn oil. Mice with reduced-calorie diets had 35 percent lower levels of superoxide compared with normally-fed animals.

And finally, young mice on fish oil plus caloric restriction had a 90 percent reduction in superoxide levels; older mice on fish oil plus caloric restriction had a 94 percent reduction. The take-home message here is that reducing calories and using fish oil could reduce superoxide levels in the body—and quite dramatically.

Another interesting study found that fish oil supplements can help reduce anger and aggression in people who are vulnerable to these emotions. In Brooklyn, New York, at the Veterans' Administration New York Harbor Health Care System, 24 patients with a history of substance abuse were enrolled in a study. They were given a psychological test called POMS (Profiles of Mood States) to evaluate their tendency to become angry and aggressive. Some got three grams per day of fish oil; some got a placebo pill. The 13 patients on fish oil scored better and better on the POMS test as time went by. No change was seen in the 11 patients on placebo. For three months following the study, a subset of patients continued to be tracked, after they had stopped taking the fish oil. POMS scores rose again but didn't reach the scores that had been seen before the fish oil study started.

Even if you're not a road-rager or substance abuser with aggressive tendencies, it seems you could benefit from extra omega-3s. Much research has shown that fish oil supplements, in the right dosage, can help lift the moods of people with depression, enhance self-control in children with ADHD (attention deficit hyperactivity disorder), and improve mental function.

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To learn more about how Dr. Mindell can help you get into the best shape of your life, visit: http://freelife.com/Sites/keith/Redir.cfm?page=/info/nutrition/nutritionhome.cfm

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PCisms (Politically Correct Terminology)

People Of Height - Too Tall

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Bob
Copyright – 2006

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