From: Bob Osgoodby - bob@adv-marketing.com
The Business Organ for the Small Business Community
Sponsor - Advanced Marketing at http://www.adv-marketing.com

** Biz-Tips by Dr. Kevin Nunley – Marketing Budget

** Stupid Quotes

** Featured Article – Overcoming Negativity by Kevin Eikenberry

** Quote of the Day

** A Little Levity – Sports Injury

** Stress Tip by Dr. Rae Baum

** Health Tip of the Week – JAMA Scolds Researchers Who Fail To Report Conflicts Of Interest

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- 10/27

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Welcome

Welcome to those who have recently subscribed to this Newsletter. We have 53,000+ subscribers who receive this every Thursday. At the end of this Newsletter are instructions on how to "unsubscribe" if you don't wish to receive it in the future.

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Stupid Quotes

"All of a sudden you're like the Bin Laden of America. Osama Bin Laden is the only one who knows what I'm going through."

- R. Kelly, R'n'B star

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- 10/27

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Biz Tips
by Dr. Kevin Nunley

Marketing Budget

Spend half your marketing budget in the first three months.  You want to send off your new development with plenty of marketing.  Then spend 50 percent of your budget keeping your marketing visible for the rest of the year.

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Looking for ways to market your product, service, or idea? Ask Kevin! He'll give you fresh promotion ideas free. Reach Kevin Nunley and his staff of marketing experts at kevin@drnunley.com or 801-328-9006. See the promotion packages that are working best for his customers at http://DrNunley.com

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Trivia

Lithiated Lemon was the creation of Charles Griggs from Missouri, who introduced the lemon-lime drink in 1929. Four years later he renamed it 7-Up. Sales increased significantly.

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- 12/21

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**Featured Article**

Overcoming Negativity
by Kevin Eikenberry

We’ve all faced a negative attitude or work environment. Perhaps your experience was short lived, or maybe it seems to be the standard operating mode for you. Perhaps you are the culprit of the negativity, or maybe you’re the victim.

Whatever your experience, I’m sure you can agree, that a negative environment doesn’t help our productivity, job satisfaction or success.

The Prerequisites

While there are some specific things you can do to overcome negativity (yours or those around you), there are three prerequisites for success. Without them, you’ll never successfully overcome negativity.

1. Recognize it is an issue. If you have read this far, you probably agree with this item. Negativity saps our energy and passion. Negativity takes our focus away from our work. Negativity keeps work from being enjoyable. The effects of negativity are real, and when you recognize this, you have overcome the first hurdle to overcoming its effects.

2. Recognize that you can overcome it. Whether negativity is the norm or an occasional visitor, you must believe that it can be overcome. If you think that isn’t possible, you’ve given into the negativity far too much!

3. Recognize that it is about you. Yep – it is about you. Whether you are the instigator or the target, you have a responsibility to overcome negative attitudes. There are things you can do – there are things in your control. If you want to know what you can do, read on.

Five Things You Can Do

Make Their Day. When you know the source of the negativity, you can go out of your way to make their day. It won’t necessarily take a big effort or a lot of time. Acknowledge their feelings (without joining their pity party). Offer them a piece of candy. Go to lunch with them. Be especially kind. Listen. Smile. Have any of these things (or a hundred other similar things) ever improved your attitude? Of course they have. And these things can make a difference for those around you as well. Make their day!

Turn the Tide. Is the glass half full or half empty? Most situations can be seen from more than one perspective. If your environment is negative, you know which perspective people will be seeing things from. If that is what people are seeing, and how they are responding, you can turn the tide. Ask questions that help people see things from a new perspective. It might take you awhile to build the habit of finding a new, more positive perspective, especially if your environment or co-workers are perpetually negative or cynical. Being the voice of a new perspective can help turn the tide.

Don’t be a Carrier. Some people are carriers of a virus or other trait, even though they don’t have the symptoms themselves. Are you a carrier of the negativity, even if you aren’t especially negative yourself? Carriers sympathize with the instigators of negativity. Even if they don’t agree, they don’t disagree. By being vocal or taking action (from the other four suggestions in this article), you stop being a carrier, stop being a victim, and are taking action to overcome, reduce the impact of, or eliminate the negativity.

Be a Duck. Just because someone is being negative, doesn’t mean it has to impact you. You always have the choice of how the attitudes of others will impact you. Water runs off a duck’s back – even when there is water all around them. They have been equipped with the ability to feel the rain without getting wet. Think of negativity like rain, and be a duck!

Learn Something New. Negativity is often borne of stagnation – when we are growing we generally have a more positive view of things. Feeling the effects of negativity? Start learning something new. Maybe that means learning about a new procedure that another organization uses that might alleviate some of the frustration in your work group. Maybe it means learning more about the big picture goals of your organization so that you can see how your work fits in. Or maybe you choose to learn something new that is totally unrelated to the source of the negativity.

I opened this article talking about overcoming negativity whether you were the source or the target. Perhaps the five steps above seem to be more about dealing with negativity created by others. While each of these steps can definitely help you in that situation, each of these suggestions also will help you as an individual when you recognize yourself becoming negative. They all will help you overcome negativity – to create a more productive and positive work environment – regardless of the source of the negative attitude.

These five steps make it sound simple. It may be simple, but it’s not easy. And you won’t change all the negativity around in you or even two days. Don’t let that discourage you or be a cause of your own negativity! Some of the advice above will help you reduce your negativity immediately, but all of these suggestions when applied to others will require time and patience. Trust me, it will be worth the effort.

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Kevin Eikenberry leads a learning consulting company that helps Clients reach their potential through a variety of training, consulting and speaking services. To receive your free special report on Unleashing Your Potential go to http://www.kevineikenberry.com/uypw/index.asp or call us at (317) 387-1424 or 888.LEARNER.

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Did You Know

 You can place a free ad for your business on our website.
        Go to - http://www.adv-marketing.com and click on
 "Free Classified Advertising"

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Quote of the Day

Kindness makes a fellow feel good, whether it's being done to him or by him.

- Frank A. Clark

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- 11/30

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A Little Humor

Sports Injury
=-=-=-=-=-=-=

Giving a man his physical, a doctor noticed several dark, ugly bruises on his shins, so he asked,

"Do you play hockey?"

"No"

"Do you play soccer?"

"No"

"Do you play any other physical sport?"

"Not at all. I just play bridge with my wife."
 
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"Doctor, Doctor ,you gotta help me. I'm under a lot of stress. I keep losing my temper with people."

"Tell me about your problem."

"I just did, you moron!"

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A group of girlfriends is on vacation when they see a 5- story hotel with a sign that reads: "For Women Only." Since they are without their boyfriends and husbands, they decide to go in.

The bouncer, a very attractive guy, explains to them how it works. "We have 5 floors. Go up floor by floor, and once you find what you are looking for, you can stay there. It's easy to decide since each floor has a sign telling you what's inside."

So they start going up and on the first floor the sign reads: "All the men on this floor are short and plain." The friends laugh and without hesitation move on to the next floor.

The sign on the second floor reads: "All the men here are short and handsome." Still, this isn't good enough, so the friends continue on up.

They reach the third floor and the sign reads: "All the men here are tall and plain."

They still want to do better, and so, knowing there are still two floors left, they continued on up.

On the fourth floor, the sign is perfect: "All the men here are tall and handsome." The women get all excited and are going in when they realize that there is still one floor left. Wondering what they are missing, they head on up to the fifth floor.

There they find a sign that reads: "There are no men here. This floor was built only to prove that there is no way to please a woman."

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A blonde holding a baby walks into a drug store and asks the clerk if she can use the store's baby scale.

"Sorry, ma'am," says the clerk. "Our baby scale is broken. But we can figure the baby's weight if we weigh mother and baby together on the adult scale, and then weigh the mother alone, and subtract the second number from the first."

"Oh, that won't work," says the blonde.

"Why not?" asks the clerk.

"Because," she answers, "I'm not her mother - I'm her aunt."

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Just because nobody complains
doesn't mean all parachutes are perfect.

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Publications of Interest

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Stress Tip
by Dr. Rae Baum

You will find this "Stress Tip Message" helpful to stay focused and on purpose.  You can put this message to work by reading it often throughout the day.

Prioritize your daily "to do" list by what is most important and rewarding for you

- Dr. Rae

~ Need help with this?  Invest in yourself...  Contact The Baum Group at mailto:TheBaumGroup@YourStressMatters.com

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- 9/9

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You Know You're from Southern California When ...

A low-speed police pursuit will interrupt ANY TV broadcast.

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Health Tip of the Week
by Dr. Earl Mindell

JAMA Scolds Researchers Who Fail To Report Conflicts Of Interest

In mid-July, Dr. Catherine DeAngelis, the editor-in-chief of the JAMA (Journal of the American Medical Association), announced to the world that her journal would be cracking down on researchers who don't report ties with drug companies when submitting studies for publication. Only a few days later, she cracked the whip on six authors of a study on a link between migraines with aura (neurological symptoms like blurred vision, dizziness, spots of light) and heart attack and stroke in women.

These authors had all been paid to do consulting or research by drug companies that make medicines for migraines or heart disease risk factors. Their study claimed that women who get severe migraines with aura may be at increased risk of heart attack or stroke. They found no such connection between migraines without aura—the more common kind—and increase in risk of stroke or heart disease. Even those who have migraine with aura had only slightly elevated risk: an additional 18 cases of cardiovascular disease per 10,000 women per year. But that amounts to a doubling of risk for these women.

The study's authors suggest in their write-up that doctors should be especially vigilant for heart disease risk factors (hypertension, high cholesterol, obesity) in women who have migraines with aura. They also ask for research into whether migraine medications might reduce heart disease risk in these women. In other words: prescribe drugs—the drugs made by the companies that have, in some way, financially supported the authors of the study.

Dr. DeAngelis, a force to be reckoned with, has worked to create the strictest rules for conflict-of-interest reporting of any medical journal. The journal requires investigators who publish studies in JAMA to submit signed statements that disclose all potential financial conflicts of interest. Since her crackdown began, the journal revealed conflicts of interest in a study on depression (financial ties with antidepressant makers were not reported) and a study linking certain arthritis drugs to cancer (similar issues where financial ties were not revealed). Now, researchers have to submit their signed statements of all financial ties before their studies will be accepted.

Dr. DeAngelis didn't know of the conflicts of interest until an Associated Press report brought them to her attention. She has stated that the journal's reputation is in serious jeopardy as a result of these authors' not reporting their financial ties to drug makers. An ex-editor of the New England Journal of Medicine has called JAMA editors "sloppy" for "not doing their homework." The investigators, on the other hand, stated they didn't report their drug company ties because they believed them to be irrelevant to the study. I love Dr. DeAngelis' response, as reported by Lindsey Tanner, a medical writer for the Associated Press: "Let me decide what's pertinent or not." In an editorial in JAMA, she wrote that "authors should always err on the side of full disclosure."

Hooray for this ground-breaking editor! This is the kind of energy that could help bring medical research back from where it has fallen: into being a commodity that's bought and sold by drug companies. All researchers should be required to reveal all financial ties with drug makers—or supplement makers, as the case may be. If there's nothing to hide, there's no reason not to disclose. We can't leave it up to the discretion of researchers, or the companies that fund them, any longer.

Sure, take drug company money—they've got plenty, and it's needed to do costly research. But let the world know who funded you, so we can factor that information into our evaluation of the meaningfulness of that research.

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To learn more about how Dr. Mindell can help you get into the best shape of your life, visit: http://freelife.com/Sites/keith/Redir.cfm?page=/info/nutrition/nutritionhome.cfm

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PCisms (Politically Correct Terminology)

Person Of Region - Redneck

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Copyright – 2006

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