From: Bob Osgoodby - bob@adv-marketing.com
The Business Organ for the Small Business Community
Sponsor - Advanced Marketing at http://www.adv-marketing.com

** Stupid Quotes

** Biz-Tips by Dr. Kevin Nunley – Common Knowledge

** Featured Article – Writing for the Web by Rick Sloboda

 ** Quote of the Day

** A Little Levity – Vacation

** Stress Tip by Dr. Rae Baum

** Health Tip of the Week – Tylenol May Do Harm To Liver

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Welcome

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Stupid Quotes

"It was pretty good. Even the music was nice."

- Yogi Berra, Baseball player, after attending an opera

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Biz Tips
by Dr. Kevin Nunley

Common Knowledge

It's common knowledge that putting a photo of a product in an ad or on a web site increases sales.  Services can also benefit from having a picture.

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Looking for ways to market your product, service, or idea? Ask Kevin! He'll give you fresh promotion ideas free. Reach Kevin Nunley and his staff of marketing experts at kevin@drnunley.com or 801-328-9006. See the promotion packages that are working best for his customers at http://DrNunley.com

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Trivia

Elvis Presley made his Las Vegas debut at the Frontier Hotel.
With "Heartbreak Hotel" at the top of the pop music charts. Even
with a number one hit, Elvis was not yet well-received by the
middle-aged audience. Management of the Frontier was so
unimpressed, they gave Elvis his walking papers after one week
of a two-week engagement.

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**Featured Article**

Writing for the Web
Nourish the spider, engage the human

By Rick Sloboda

When you’re writing for the Web, you answer to two masters: humans and spiders.

For your website to reach its full potential, your web writing needs to appeal to the emotional needs of your target audience as well as the logical needs of search engine spiders.

Nourish the spider

Search engines, such as Google, identify relevant web writing for their search results by sending spiders (or robots) to ‘crawl’ and index websites. Complex sets of rules called algorithms are then employed to determine how useful your site is and where it should rank in the search engine results.

Given the facts that more than 500 million world-wide searches are made daily, and search engines account for more than 85 per cent of all new visitors to a website, Search Engine Optimization (SEO) is by far the single most effective marketing strategy you can use to gain online presence.

But before your webpage can be optimized, you must determine which keywords to target. This involves:

• Finding relevant keywords
• Determining their popularity
• Assessing the amount of competition
• Deciding which keywords can be best supported with quality web writing

The selected keywords must then be tactfully integrated into your web writing. Search engines reward sites with well-written, relevant and content-rich copy, so your web writing should comprise a keyword density ratio of three to seven per cent. This is calculated by dividing the keywords by the total number of words on a page.

Engage the human

Once you drive traffic to your website, your web writing must connect with visitors on an emotional level to engage them and ultimately convert sales.

What’s the quickest and most effective way to achieve this? Give people what they want: relevant web writing!

When you’re writing for the Web, recognize and address the real needs of your visitors, and make it easy for them to find what they need or want to know.

Do:
Engage, inform, influence and convert online visitors into customers with clear, concise and relevant web writing.

Don’t:
Bore or irritate visitors with company-centered, self-absorbed messages, which will only guide cursors to the ‘back’ button.

Ignite readers’ emotions by clearly communicating the benefits of your products or services. It’s surprising how many businesses, large and small, overlook this all-important aspect, and instead focus exclusively on features. Promoting benefits will help visitors envision themselves experiencing your product or service.

By providing relevant web writing, you empower visitors to make informed decisions. This gains you instant credibility and trust, increasing your chances to turn them into full-fledged customers.

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Rick Sloboda is a Senior Web Copywriter at www.webcopyplus.com
Put your web writing to the test with a free, easy-to-use keyword density tool www.webcopyplus.com/tools
Get more web writing tips www.webcopyplus.com/faqs

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Did You Know

 You can place a free ad for your business on our website.
        Go to - http://www.adv-marketing.com and click on
 "Free Classified Advertising"

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Quote of the Day

"A halo has to fall only a few inches to become a noose."

- Farmers Almanac

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A Little Humor

Vacation
=-=-=-=-=

A couple was relating their vacation experiences to a friend.

"It sounds as if you had a great time in Texas," the friend observed. "But didn't you tell me you were planning to visit Colorado?"

"Well," the man said, "we changed our plans because, uh..."

"Oh, tell the truth, Fred!" his wife cut in, "You know, it's just ridiculous. Fred simply will not ask for directions."

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An old priest got sick of everyone in his parish confessing adultery. During one Sunday's sermon he told them, "If one more person confesses to adultery, I'll quit!"

Since everyone liked him, they decided to use a code word: "fallen." From then on, anyone who had committed adultery said they had "fallen."

This satisfied the old priest and the parishioners, and everything was fine for years, until finally the old priest passed away at the ripe old age of 93.

Shortly after the new young priest settled in, he paid a call on the mayor. The priest was quite concerned. "You have to do something about the sidewalks in this town, Mayor. You can't believe how many people come into the confessional talking about having fallen!"

The mayor started to laugh, realizing that no one had explained their code word to the new priest. But before the mayor could explain, the priest shook his finger at the mayor and said, "I don't know why you're laughing; your wife fell three times last week!"

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One afternoon while I was visiting my library, I noticed a group of preschoolers gathered for story time. The book they were reading was THERE WAS AN OLD LADY WHO SWALLOWED A FLY.

After the librarian finished the first page, she asked the children, "Do you think she'll die?"

"Nope," a little girl in the back said. "I saw this last night on FEAR FACTOR."

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I've got 3 TVs, cable & a satellite dish. I have 3 phone lines in the house, a cell phone and one in the car, plus a pager.

I use 2 computers, 3 ISPs and a fax. I subscribe to two daily papers and one weekly one. I watch both the local and the network news every evening.

And my kids have the nerve to tell me I'm out of touch.

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  If you're ridin' ahead of the herd, every now and then take a
           look back and make sure it's still there.

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Publications of Interest

In each issue, we swap a notice with another E-zine.  Most of the time they are invitations to subscribe to their publication, but sometime it could be for a product or service they provide.

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Sign up today for valuable webcasts
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Stress Tip
by Dr. Rae Baum

You will find this "Stress Tip Message" helpful to stay focused and on purpose.  You can put this message to work by reading it often throughout the day.

"Whatever you can do or dream you can, begin it. Boldness has genius, power, and magic in it."

---- Johann von Goethe ----

~ Need help with this?  Invest in yourself...  Contact The Baum Group at mailto:TheBaumGroup@YourStressMatters.com

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You Know You're from Southern California When ...

You Know You're from Southern California When ...

You make over $250,000 and still can't afford a house.

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Health Tip of the Week
by Dr. Earl Mindell

Tylenol May Do Harm To Liver

In the aftermath of the COX-2 debacle, acetaminophen (Tylenol) has enjoyed a boost in popularity. Patients wary of NSAID (non-steroidal anti-inflammatory drug) dangers who require frequent pain relief have turned back to this old standby. If they're well-informed, they know that they mustn't take more than the recommended dose, or they may end up with liver damage, and that combining alcohol with acetaminophen is a bad idea. But what they may not have known—at least, until a couple of months ago—that even the advised dose could be enough to cause damage to the liver.

A clinical study published in the JAMA (Journal of the American Medical Association) found that the highest dosage recommended to users of extra-strength Tylenol is adequate to dramatically raise levels of liver enzymes indicative of damage. The study was mounted by a drug company aiming to create a new drug containing acetaminophen—one of over 200 already on the market. Considering the results, it's fortunate that the company decided to halt testing of the drug; they foresaw challenges with FDA (Food & Drug Administration) approval in view of the results of their study.

The study's subjects were 145 healthy adult volunteers, all of whom were fed the same diet. Some got a placebo; some, prescription pain medicines that contained acetaminophen (such as Percocet); and the rest, Extra-Strength Tylenol.

The maximum recommended dose of four grams per day—that's two 500-milligram tablets every six hours—is, it turns out, too high for some people. Subjects took their medication or placebo every six hours over a period of 14 days. The researchers measured levels of aminotransferase, an enzyme naturally produced by the liver. Elevated aminotransferase is a well-established marker of liver damage.

Of patients taking acetaminophen alone or in a combination drug, 39 percent had their aminotransferase levels increase to over three times the upper limit of normal—the upper threshold of safety. In other words, if a patient's enzyme levels go beyond three times the upper limit of normal, liver damage is strongly possible.

Twenty-five percent of the subjects had levels over five times normal and eight percent had eight times the normal levels of aminotransferase. (In the placebo group, only one patient had enzymes increase to potentially hazardous levels.) For up to four days after the drugs were stopped, study subjects' aminotransferase levels continued to rise, and levels took up to 11 days to fall back within the limits of normal.

In her article on the study in the L.A. Times, Denise Gellene reports that "McNeil Consumer Healthcare, the unit of Johnson & Johnson that markets Tylenol, said the latest study ran counter to previous research sponsored by the company that showed no significant elevations in liver enzymes." According to them, Tylenol is safe to use as directed, and that "high enzyme levels [do] not indicate liver damage in the absence of other symptoms."

For now, the jury seems to remain out on this one. Avoid using acetaminophen unless absolutely necessary. Chronic pain can be dealt with in many ways, a lot of them non-pharmaceutical. Anti-inflammatory herbs like ginger, turmeric, and holy basil, coupled with glucosamine and chondroitin, are good for arthritis pain. Headaches respond to acupressure, self-massage, aromatherapy (lavender, peppermint, sandalwood, eucalyptus), rest, and exercise. MSM (methylsulfonylmethane) is a tried-and-true natural remedy for pain as well.

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To learn more about how Dr. Mindell can help you get into the best shape of your life, visit: http://freelife.com/Sites/keith/Redir.cfm?page=/info/nutrition/nutritionhome.cfm

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PCisms (Politically Correct Terminology)

biologically challenged - dead

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Best Wishes
Bob
Copyright – 2006

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