From: Bob Osgoodby - bob@adv-marketing.com
The Business Organ for the Small Business Community
Sponsor - Advanced Marketing at http://www.adv-marketing.com

** Stupid Quotes

** Biz-Tips by Dr. Kevin Nunley – Educate Your Customers
 
** Featured Article – Five Ways to Get the Most Out of Your Internet Presence By Scott Buresh
 
 ** Quote of the Day

** A Little Levity – Admiring Glances
 
** Stress Tip by Dr. Rae Baum

** Health Tip of the Week – Melanoma And Skin Aging Prevention

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Welcome

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Stupid Quotes

"It's like their own personal equipment, like you have pens."

- General Syarwan Hamid of Indonasia, justifying why his soldiers
carry loaded guns on the streets.

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Biz Tips
by Dr. Kevin Nunley

Educate Your Customers

Make sure you work to educate customers.  Give them a tutorial on your web site that answers common questions and tells customers how to use your product or service.

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Looking for ways to market your product, service, or idea? Ask Kevin! He'll give you fresh promotion ideas free. Reach Kevin Nunley and his staff of marketing experts at kevin@drnunley.com or 801-328-9006. See the promotion packages that are working best for his customers at http://DrNunley.com

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Trivia

The largest employer in central Florida is Walt Disney World.
There are approximately 50,000 people working there.

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- 12/28

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**Featured Article**

Five Ways to Get the Most Out of Your Internet Presence
by Scott Buresh

1. Track and analyze your web site traffic.

Most web hosts offer traffic analysis data to their clients, and it is arguably the most important tool at your disposal in measuring the effectiveness of your website. By taking the time to understand this data, you can begin to understand the motivations and interests of your audience. Are many of them leaving on one particular page? Perhaps you should make some changes to keep their interest. Are most of them looking at one particular part of your site? Perhaps you should make it a more featured area. Since this data updates on a regular basis, you are also able to gauge the effectiveness of any changes that you make. These are the most basic examples, as there are many more useful bits of information available- what search terms your visitors are using to find you, what sites are bringing you the most traffic, how long your visitors are staying, etc. Maintaining a successful website is an ongoing process, and visitor data is crucial to getting optimum results.

2. Exchange links with non-competing, quality companies related to your industry.

This is a simple but effective way to get quality traffic while increasing the prestige of your business. Visitors that enter your site from a link that they find on another site are predisposed to believe that they will find something of value there (if not, why would the site take the time and effort to link to it?). By making sure that the companies you exchange links with are not direct competitors, you are unlikely to lose business. The added benefit to this strategy is that it can give a tremendous boost to your link popularity, which is a major factor in determining how your site gets ranked in most search engines.

3. Write informative articles about your business or products and make them available to online publications and webmasters.

There are numerous sites that will allow you to offer original informational articles for others to publish. Such an exchange benefits you in several ways. First, all of these sites require anyone who is reprinting your article to provide a link back to your site, which can provide highly targeted visitors (visitors that most likely already have a good impression of you from your article). This is also another way to boost your link popularity, which is vitally important to your search engine rankings (as discussed above). Moreover, if you offer a service, a reputation is your most valuable asset. Widely distributed articles can help to establish you as an expert in your field and help you to gain credibility with your future clients.

4. Give your website visitors a clear call to action.

If your site isn't intended to sell a product or gain a customer, than what is it for? Every page on your site should focus on getting the visitor to take an action. This could be purchasing something online, filling out a form or sending an email, making a phone call, or even simply moving on to the next step in the process. Your website should be more than a static billboard proclaiming that you are open for business- it should compel your visitors to follow a specific path that leads to a sale. The answer can be as simple as placing a prominent suggestion on each of your pages (such as "Request a Free Demo" or "Ask Us a Question").

5. When it comes to your site, don't overlook the obvious.

Compare your website to an actual store- is everything clean and organized, or is everything messy and cluttered? Many websites give bad first impressions with issues that could easily be avoided. Broken links are a sign of sloppiness that are fairly common. To combat this, there are several websites that will automatically scan your site and identify any broken links. Seeing little red "x's" where a graphic or photo should appear is another common problem that is easily addressed. Does your site maintain its look and functionality with most browsers? People are sometimes dismayed to learn that their site (which looks great in Internet Explorer) doesn't maintain its look or functionality with other popular browsers such as Netscape. The time and resources required to fix these problems are small when compared with the cost of tarnishing your professional image.

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Scott Buresh is co-founder and principal of Medium Blue Internet Marketing. For more helpful tips, visit http://www.mediumblue.com. For a free search engine analysis, please visit http://www.mediumblue.com/analysis.html.

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Did You Know

 You can place a free ad for your business on our website.
        Go to - http://www.adv-marketing.com and click on
 "Free Classified Advertising"

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Quote of the Day

"Optimists are right. So are pessimists. It's up to you to choose which you will be."

- Harvey Mackay, Businessman and Author

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- 12/6

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A Little Humor

Admiring Glances
=-=-=-=-=-=-=-=-=

While my wife and I were shopping at a mall kiosk, a shapely young woman in a short, form-fitting dress strolled by. My eyes followed her.

Without looking up from the item she was examining, my wife asked, "Was it worth the trouble you're in?"

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A drunk was staggering down the main street of town. Somehow, he managed  to make it up the stairs to the cathedral and into the building, where he crashed from pew to pew. He finally made his way to a side aisle and into a confessional.

A priest had been observing the man's sorry progress. Figuring the fellow  was in need of some assistance, he proceeded to enter his side of the confessional. His attention was rewarded only by a lengthy silence. Finally he asked, "May I help you, my son?"

"I dunno." came the drunk's voice from behind the partition. "You got any toilet paper on your side?"

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Because I was processing my first accident report at the transport company where I worked, I was being particularly attentive.

The driver had hit a deer on the highway, and the result was a severely damaged hood and fender. My serious mood was broken, however, when I reached the section of the report that asked, "Speed of other vehicle?"

The driver had put, "Full gallop."

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A policeman stops a lady and asks for her license.  He says "Lady, it says here that you should be wearing glasses."

The woman answered "Well, I have contacts."

The policeman replied "I don't care who you know! You're still getting a ticket!"

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A man was saying grace in a low voice.
Somebody at the table said, “I can't hear you.”
The man replied, “I wasn't talking to you.”

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Publications of Interest

In each issue, we swap a notice with another E-zine.  Most of the time they are invitations to subscribe to their publication, but sometime it could be for a product or service they provide.

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Stress Tip
by Dr. Rae Baum

You will find this "Stress Tip Message" helpful to stay focused and on purpose.  You can put this message to work by reading it often throughout the day.

Relationships require you be the person others are able to count on.  - Dr. Rae

- Dr. Rae

~ Need help with this "Weekly StressTip"?
Invest in yourself, contact The Baum Group
at http://www.YourStressMatters.com/contactus.htm

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- 3/7

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You Know You're from New Jersey When ...

You know that the state isn't one big oil refinery.

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Health Tip of the Week
by Dr. Earl Mindell

Melanoma And Skin Aging Prevention

If you haven't heard all the terrifying news about skyrocketing melanoma rates, you've probably been staying out of the sun in a cave somewhere far, far from civilization. Right? Maybe not.

Some new information from a group of researchers called the Veterans' Affairs Outcomes Group has some hopeful news: the apparent dramatic rise in melanoma incidence since 1980 may not be due to an actual rise in the number of people who develop this potentially deadly cancer. Instead, it's probably due to increased rates of skin biopsies, especially in people 65 and older. In that population, skin biopsy rates for the 65-and-up set rose 2.5-fold, while the overall incidence of melanoma rose 2.4-fold. In other words, there's a rise in testing, awareness, and diagnosis that looks like a rise in incidence.

The study, published in the online edition of the British Medical Journal in August, also reports that the increase in melanoma diagnoses reflects largely early-stage cancers, and that mortality from melanoma has remained stable. Good news, certainly, but let's not kid ourselves. Melanoma is still a serious and frightening problem, and it still affects a lot of people.

Recent research suggests that CoQ10 (coenzyme Q10), an antioxidant nutrient that is naturally made within body cells and plays an integral role in cellular energy production, could eventually be used to aid in the prevention of melanoma. A group of Italian researchers found that CoQ10 levels were abnormally low in 117 melanoma patients in comparison with 125 control subjects without cancer. They also found that patients whose cancer had metastasized (spread) had even lower CoQ10 levels than those whose cancer was still localized and easy to remove.

Other studies have found that CoQ10 may protect the skin against signs of aging that come from exposure to ultraviolet light: topical application of this nutrient protects against the damage done by UV rays, and penetrates through the dead surface layers of the skin to the living epidermis, where it helps to reduce oxidation (free-radical activity). CoQ10 was found to be particularly helpful against types of UV rays that sunscreens don't protect against.

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To learn more about how Dr. Mindell can help you get into the best shape of your life, visit: http://freelife.com/Sites/keith/Redir.cfm?page=/info/nutrition/nutritionhome.cfm

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Things You'd Never Expect to see in a Normal Day

A cop at Dunkin Donuts investigating a robbery.

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Best Wishes
Bob
Copyright – 2006

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