From: Bob Osgoodby - bob@adv-marketing.com
The Business Organ for the Small Business Community
Sponsor - Advanced Marketing at http://www.adv-marketing.com

** Stupid Quotes

** Biz-Tips by Dr. Kevin Nunley – Wasting Ad Dollars
 
** Featured Article – Postcard Marketing Success Tips by Bob Leduc

 ** Quote of the Day

** A Little Levity – The Dentist

** Stress Tip by Dr. Rae Baum

** Health Tip of the Week – In Praise Of Sleep

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Sponsor for this Edition

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- 2/16

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Welcome

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Stupid Quotes

After playing Cameroon in the 1990 world cup finals:

"We didn't underestimate them. They were just a lot better than we thought"

- Bobby Robson

 

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                                                   Had Enough?

Take Back Your Health, Wealth, And Freedom. Start now. Contact Shannon today.
mailto: s_hansen@lightfootassociates.net
4/4

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Biz Tips
by Dr. Kevin Nunley

Wasting Ad Dollars

How do you keep from wasting ad dollars? How do you make sure your ads pull in qualified buyers who will make good customers? Test, test test and Track, track, track. Savvy business folks have come up with all kinds of clever ways to track which of their ads pull in customers. They find marketing tools that look like they will work, then they try them and test them. The ability to track visitors and sales is probably the Net's greatest advantage and one that will become even more sophisticated in the future.

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Looking for ways to market your product, service, or idea? Ask Kevin! He'll give you fresh promotion ideas free. Reach Kevin Nunley and his staff of marketing experts at kevin@drnunley.com or 801-328-9006. See the promotion packages that are working best for his customers at http://DrNunley.com

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Trivia

Australia's new parliament house in the nation's capital Canberra is one of the largest buildings in the southern hemisphere. The building covers nearly 15 per cent of a 32
hectare (79 acres) site and boasts 4500 rooms. Its floor space is
approximately 250,000 square meters.

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**Featured Article**

Postcard Marketing Success Tips by Bob Leduc

Postcards may not be the most popular marketing tool in our modern high-tech business world. That's too bad because they can be a very cost-effective way to generate website traffic and sales leads ...if you do it right.

Here are 5 proven tips that will help you create powerful marketing postcards guaranteed to produce a big response.

1. Make a Big First Impression

People like getting postcards from friends and relatives. They don't like getting advertising mail. Make your postcard look at first glance like a message from a friend instead of like an advertising announcement. It creates a warm friendly reception for your postcard.

For example, use the same typestyle and layout you would use to send a postcard to a friend. Use a date at the top ...even if it is something like "Monday, 11:15 AM". And include a real "from" name at the bottom...even if it's not handwritten.

2. Get Right to the Point

Postcards get delivered in a format that's ready to read.  Take advantage of this by making the biggest benefit you offer the first thing the reader sees. This will make them want to read the rest of your  postcard.

For example, state your biggest benefit as a headline at  the top of your postcard ...or make it the first item on a bulleted list of  benefits ...or highlight it in bold type if it's in the body of your  postcard.

3. Sell the Right Thing

Marketing postcards  are most effective when they are used to generate website traffic or sales  leads. They are less effective for closing sales because they don't provide enough space for a detailed sales message.

Design your message to sell the reader on seeking more information instead of trying to close sales.

For example, don't include much (if any) actual information about the product or service you are selling on your postcard. Instead, promote the major benefit (or benefits) they provide. Then persuade the reader to visit your website or to take some other action to get more information from a source where you can close sales.

4. Be Clear and Direct

You  have only a few seconds to get the reader's attention and to persuade them to  take the action you want. So keep your message brief and make sure the reader  can clearly understand it with just a quick glance.

For  example, limit your postcard to just a few short sentences with blank lines  between them. Reduce several sentences to a short bulleted list to save space  and reading time.

Always end your postcard by telling the reader exactly what to do to get more details - and include a reason to do it  immediately.

5. Stimulate Fast Action

Just telling your reader how to get more information is not enough. You have to give them a reason to respond NOW or many will put your postcard aside to do later ...then  get involved with other things and forget it.

For example, offer them a discounted price, a special bonus or some other benefit if they reply to your postcard by a deadline.

Postcards are not new or high-tech. But that's not a reason to ignore them. They can generate a lot of website traffic and sales leads for a very low-cost.

Follow these 5 proven tips and you will discover how to create powerful marketing postcards guaranteed to produce a big response.

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Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small  businesses grow and prosper. You'll find his low-cost marketing methods at:  http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

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Did You Know

 You can place a free ad for your business on our website.
        Go to - http://www.adv-marketing.com and click on
 "Free Classified Advertising"

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Quote of the Day

"There are men and women who make the world better just by being the kind of people they are. They have the gift of kindness or courage or loyalty or integrity. It really matters very little whether they are behind the wheel of a truck or running a business or bringing up a family. They teach the truth by living it."

- James A. Garfield, 20th.President of the U.S.A.

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How To Make A Fortune In The Next Trillion Dollar Industry

Enjoy a rare combination of stability and ground floor
opportunity with one of the fastest growing companies in History!
http://adrienne.X-PowerPro.com - Adrienne

- 3/14

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A Little Humor

Dentist
=-=-=-=

Yesterday I got even with my dentist. When he was finished I said,

"This may hurt a little, Doc... I don't have any money."

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A Scotsman, planning a trip to the Holy Land, was aghast when he found it would cost fifty dollars an hour to rent a boat on the Sea of Galilee. "Hoot mon," he said, "in Scotland it wouldna ha been more than $20."

"That might be true," said the travel agent, "but you have to take into account that the Sea of Galilee is water on which our Lord Himself walked."

"Well, at $50 an hour for a boat," said the Scotsman, "it's no wonder He walked."

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A man in a bar has a couple of beers, and the bartender tells him he owes $8.

"But I already paid you! Don't you remember?" says the customer.

"Okay," says the bartender, "if you said you paid, then I suppose you did."

The man then goes outside and tells the first person he sees that the bartender can't keep track of whether his customers have paid or not. The second man then rushes in, orders a beer, and later pulls the same stunt.

The barkeep replies, "Okay, if you said you paid, then I suppose you did."

The customer then goes outside, sees a friend, and tells him how to get free drinks. The third man hurries into the bar and begins to drink highballs. Some time later, the bartender leans over and says, "You know, a funny thing happened in here tonight. Two men were drinking beer, neither paid, and both claimed that they had paid. The next guy who tries that stunt is going to get his butt...."

The man interrupts, "Don't bother me with your troubles, bartender. Just give me my change and I'll be on my way."

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First pilot, "I heard you got a new position with Earhart Air. Don't they have kind of a lousy safety record?"

"I'll say," answered the second pilot. "Last week two of their flight simulators collided."

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Two podiatrists opened their offices on the same street.
They were arch enemies.

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Publications of Interest

In each issue, we swap a notice with another E-zine.  Most of the time they are invitations to subscribe to their publication, but sometime it could be for a product or service they provide.

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Relax and SAVE some money. Visit:

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to get "Frugal By Design Decorating"

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Stress Tip
by Dr. Rae Baum

You will find this "Stress Tip Message" helpful to stay focused and on purpose.  You can put this message to work by reading it often throughout the day.

Intentional change requires that you have people who are able and willing to help you reach your goals.  Surround yourself with these people and pay attention to the impact your mood and your behavior has on them

- Dr. Rae

~ Need help with this "Weekly StressTip"?
Invest in yourself, contact The Baum Group
at http://www.YourStressMatters.com/contactus.htm

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How To Make A Fortune In The Next Trillion Dollar Industry

Enjoy a rare combination of stability and ground floor
opportunity with one of the fastest growing companies in History!
http://adrienne.X-PowerPro.com - Adrienne

- 3/7

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You Know You're from New Jersey When ...

You know that no respectable New Jerseyan goes to Princeton - that's for out-of-staters.

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Health Tip of the Week
by Dr. Earl Mindell

In Praise Of Sleep

With a new grandchild in the picture, I'm reminded anew of the value of sleep in overall health and well-being. The difference between a person who has had a good night's sleep and the one who has been up four or five times to care for a baby, can be pretty dramatic. If you've been there, you know. And surveys suggest that a significant proportion of the U.S. population does not get enough sleep. Whether it's because of insomnia, parenting responsibilities, or a late-night TV habit, lack of sleep is hazardous to your health. Scientists have found that lost sleep incurs a "sleep debt" that has to be repaid—at least, in part—in order to maintain good health.

An extremely rare hereditary disease called FFI (familial fatal insomnia) has helped sleep researchers to better understand why a good night's sleep is so important. It was first identified in an Italian family, several members of whom lost the ability to sleep at all over a period of several months. (Records dating back to the 1600s showed that members of this family, related to Italian royalty, had been suffering from this disease for hundreds of years.) No drug or other treatment puts these unfortunate people to sleep. They quickly deteriorate, fall into a wakeful and delirious sort of coma, and die within a year and a half of the onset of the disease (which comes after the age of 30, usually in one's 50s or 60s). When the brain of one man with the disease was analyzed, a genetic abnormality was found that had causes and effects similar to mad cow disease, involving renegade molecules called prions. FFI affects the thalamus, the area of the brain that is responsible for putting us to sleep. In the man's brain, scientists also found plaques similar to those that form in people with Alzheimer's disease. (An interesting side note: researchers from China have found that the sleep hormone melatonin may protect against Alzheimer's disease.)

Studies show that sleep is prime time for the brain and body to deal with the free radicals formed during the day, and to repair the damage those free radicals do to fats, proteins, and DNA. During NREM (non-rapid-eye movement) sleep and REM (rapid eye movement) sleep, the human brain enters two states very different from the waking state. During NREM sleep, the brain's metabolic activity decreases, and it may be the time during which damage is repaired and new neurons (brain cells) grow. Brain metabolic activity is high during REM sleep—which comprises about 20 percent of the night's sleep—and it's where vivid dreams happen. Investigators believe that REM sleep is integral to the formation of new memories and the assimilation of newly learned information.

Losing just an hour and a half of sleep one night can reduce your alertness by up to 32 percent the following day. This loss of alertness gives rise to cognitive and memory impairments that can really make a dent in your productiveness at home and at work. Data from the National Highway Traffic Safety Administration blames drowsy drivers for 100,000 car crashes leading to 71,000 injuries and 1,500 deaths each year. Newer evidence suggests a role for sleep deprivation in obesity.

Some evidence even suggests that getting the right amount of sleep is the most important factor in deciding your longevity. A survey of over a million Americans was performed in the 1950s by the American Cancer Society. Full information was collected on exercise, smoking, sleep, and diet in each subject. After six years, the survey was given a second time, and every person who had died in the interim was tallied. Of all the variables examined, habitual sleep time correlated best with mortality. Those who slept for four hours or less or more than nine to ten hours a night had the highest mortality rates, while those who slept for around eight hours were least likely to die. Another follow-up study nine years later reflected the same results.

You can be missing out on sleep without even knowing it if you have a sleep-related breathing disorder like sleep apnea (which is as common as diabetes and asthma, affecting some 24 percent of adult men and nine percent of adult women, and that is a risk factor for high blood pressure) or chronic snoring. People with sleep apnea—many don't even know they are waking dozens of times each night because of breathing obstruction—drive as badly as drunk drivers and have enormously increased risk of car accidents.

What should you do? First, make good sleep a priority. Go to bed at the same time each night, as soon as you feel tired. Avoid eating within two to three hours of bedtime, and don't take in caffeine after 3:00 in the afternoon. A bout of vigorous exercise during the day will help improve sleep quality. Try a relaxing bedtime ritual, such as a warm bath, listening to peaceful music, relaxing yoga stretches, or meditation. Keep your bedroom dim, and when it's lights-out, make sure that the room is as dark as it can be. Even the light from a digital clock is enough to suppress production of melatonin, the hormone made in the pineal gland that triggers restful sleep. Ban the TV from the bedroom—reserve the boudoir for sleep and sex. Leave worries at the bedroom door. If you lie down and can't sleep, get up and go to another room and read or do some other relaxing activity until you're sleepy, then return to bed.

If you snore, or if your sleep quality still suffers despite these steps, look into a medical evaluation to ensure you don't have sleep apnea. Losing weight often helps get rid of snoring and sleep apnea. Those little sticky strips you put across the bridge of your nose help with minor cases of snoring. If you need extra help to get to sleep, try melatonin (no more than two or three times a week) or relaxing supplements and herbs like 5-HTP (a precursor of melatonin), valerian, passionflower, or kava (safe to use every night).

Keep in mind that not everyone requires eight or nine hours' sleep. Some do fine on six or seven and feel sluggish or worse with more. And during the long, light days of summer, you'll require less sleep than during the short days of winter. Once you have put a healthy sleep schedule in place, you'll find that you naturally wake after you've had adequate rest.

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To learn more about how Dr. Mindell can help you get into the best shape of your life, visit: http://freelife.com/Sites/keith/Redir.cfm?page=/info/nutrition/nutritionhome.cfm

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Things You'd Never Expect to see in a Normal Day

A Nicoret Ash Tray.

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Best Wishes
Bob
Copyright – 2006

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